Pic of recent How to use LinkedIn for Business workshop, 17th May 2011
Come and find out why over 125m business people worldwide and nearly 7m in the UK alone consider LinkedIn to be the pre-eminent business networking platform online. A place where professionals have the ability to connect & network, develop their sales and market themselves, their skills, services and products.
Using examples live on LinkedIn, the How to Use LinkedIn for Business workshop is designed to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business through it.
Booking your seat – choose your preferred workshop
If you would prefer to pay by invoice then please send contact details to Jon Davey at jon@socialmediadirectors.co.uk
Click here for more details on the half day LinkedIn for Business London workshop
We’ll be covering:
• Why LinkedIn is an increasingly key business tool
• How to get the most out of LinkedIn
• Key considerations when creating a Profile which really works for you
• Developing your network and integrating your current one
• How to best connect with people (and how not to)
• Tools on LinkedIn to push you and your business
• Targeting and approaching prospects using Advanced Search and other tools
• LinkedIn applications making your life easier
• A recommended weekly LinkedIn routine
… and many more key areas.
Workshop Overview
In the morning, we focus on getting the key elements in place from which you can build a platform for you and your business within the site – something that will put you in the best possible place going forward. We look at setting up and making the most of your personal profile and your company pages as well as looking at the settings to ensure privacy and yet allow you to benefit fully from the sales and marketing potential of the site.
After lunch our focus moves to how you can best use LinkedIn to find the right connections for you and your business. This session will concentrate on core business building functionality through proactive targeting of contacts and prospects, increasing your own visibility and branding across the site and ensuring that you can use the tools available to achieve business success. There will be opportunities to ask questions throughout.
What do you receive?
The cost of the LinkedIn Training Session in London includes:
6 hour Workshop covering Using LinkedIn for Business
Lunch with the other attendees
Handout pack containing slides for note taking
Document covering LinkedIn Profile Setup & Optimisation
2 weeks email support (for any follow up questions while putting the contents of the session into practice)
Agenda
Dates & Locations: see website for details
Timings: 9:00am – 4:30pm
09:00 Registration opens
09.30 Introduction to LinkedIn
• Why LinkedIn is such a powerful addition to your business
• How to benefit whether your business in local, national or global
• Planning your activity to ensure success
10:00 LinkedIn: Getting the Foundations in place
• Creating a powerful Personal Profile
• Getting to the top of LinkedIn search & attracting new opportunities
• Making sure you are found and contacted – not your competitors
• Making the Company Pages work for you on LinkedIn and on the Web
• Getting your key products and services seen and recommended
• Using Settings to ensure your activity is highly visible (when you want)
12:30 Networking Lunch
13:30 Developing Connections, Prospects and Visibility on LinkedIn
• Tapping into your current network
• Using the tools develop your network, marketing and sales
• Finding and Connecting with Prospective Clients
• Marketing your Products and Services through LinkedIn
• Using updates to get your message out successfully
• Finding and using Groups to develop your visibility and profile
16:30 Close
Questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.
Booking your seat – choose your preferred workshop above
If you would prefer to pay by invoice then please send contact details to Jon Davey at jon@socialmediadirectors.co.uk
The workshop tends to attract busy, ambitious business men and women
Lunch will be amongst like minded business people, interested in growing their business and happy to invest in business development ideas, after all this course ain’t cheap 
Enjoy these LinkedIn workshop testimonials from May 2011
LinkedIn workshop testimonial Margaret Haynes OFAS
Social Media LinkedIn testimonial
LinkedIn training workshop testimonial by Raleigh Addington
Jazz mouse’s Paul Fawcus talks acoustics over lunch in Windsor
Comments from attendees for our previous LinkedIn workshops
Michel Delran
Event Director at The Business Growth Show
Thanks Jon for a very well run event. I loved the LinkedIn recommendations and the video blogging. I think the training was the right level which is challenging as it could be a bit geeky. I think there was something of value for everybody to take away. Well done. Definitely looking for the next one.
Julian Evans
Director of Mediation at Littleton Evans
Thoroughly enjoyed it and will benefit from it as I develop deeper into LinkedIn.
Keith Steptoe
Creating Exceptional Businesses
Yes I enjoyed the morning. Good venue, great cakes and, although I do use LinkedIn quite a bit, learnt a lot of good tips from Mark White. Nice one!
David Knowles-Leak
A Performance Improvement Specialist, Bringing Strategy to Life
Great presentation from Mark. Good venue. Lots of interesting people.
Who is that Jon Davey bloke?
Celia Champion
Business and Personal Coach, defining and accelerating success in the complementary health sector and SMEs
Great event, thank you! Very useful tips came out of the presentation – so much more to do than just join LinkedIn! I am looking forward to implementing all the ideas
Marina Duskov
Passion test facilitator
Specific action that I applied – Did a little update on my profile. Also, as Mark White said whey you invite people to Link send them a small personal message. I am glad to say that both Mark White and Celia did invited me to Link in with their small messages. Mark’s presentation was clear and inspiring enough for me and others to take small action steps.
Steve Catchick
Owner at Steve Catchick Associates
Useful information, very helpful, good venue (many thanks to Kinnarps) and put across in simple terms. I have updated my profile since, and taken on board the comments re adding small personal message when inviting someone to link with me. Thanks
Mark D Harris
Marketing coaching and consulting
Hi Jon & Mark, thanks very much for the LinkedIn morning, it was a helpful refresher to the power of the network. It also introduced me to some overlooked subtleties that can make a difference to your profile and connections. I’ve been more active on Linkedin, since the event than I have for the past couple of months, hence the delayed reply to this. Looking forward to the next one and thanks very much to all.
John Hill FInstSMM
Owner, Hunter Stuckey Marshall Ltd
I thought it was excellent Jon and have changed my LI strategy as a result
Andrew Palmer
A clear voice that can be heard through the noise. The quality and content of the presentation by Mark White was informative, educational and enlightening and we should all take notice. I spent the afternoon updating my profile and will continue to watch the Linkedin space with a view to fully exploiting all of its free tools.
Thanks to you Jon – 30 people now know the basics of Linkedin – lets hope they use it wisely.
For the latest open social media and LinkedIn workshops and training event details click the link.
To discuss the opportunities further please contact
Jon Davey
Social Media Director
01753 852904
Or complete our enquiry form… Thank you.
1 response so far ↓
1 Ian Inman // Apr 27, 2011 at 1:20 pm
As an event registration company, Expo Systems staff need to be fully trained in the latest sales & marketing tools, so that we can impart our knowledge and best practice to our exhibition organiser clients. This advisory capacity give us a competitive edge on our rivals, whilst satisfying our commitment to staff training. We have worked with Jon Davey for over 7 years now and welcome his wise words – Jon introduced us to Mark White, an accomplished trainer, to get our staff up to speed on the new social media tools including LinkedIn, and delivered two days of excellent content. The audience had different expectations and exposure to social media, but all came away better equipped, enthused and brimming with ideas of how Expo and its clients could harness the undoubted power of social media. Hats off to you Jon and Mark.
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