YouTube is getting more sophisticated – and more social – if the latest elements that the video sharing site have built in are anything to go by! No bad thing, I might add, as video (in one form or another) should certainly be an integral component of most social media programmes today.
In addition, we shouldn’t forget that it is also taking an increasingly visible role when it comes to the search engines results particularly after the changes Google made earlier in the year which allows us to subdivide the search results according to the type of information that we are interested in, blogs, images, news items, videos, forum posts etc.
So what are some of the key elements which makes YouTube such an important element when businesses are looking at an overall social media campaign? …
| Article Categories: | Business Networking,Video & YouTube |
| Article Tags: | Social Media, Social Media Tools, Social Networking, YouTube |
Using Video as part of your Social Media Toolkit
With YouTube now having overtaken Yahoo when it comes to the quantity of online searches it receives, the arguments against integrating a video element get thinner and thinner. However, in many respects, it really doesn’t matter where it is relative to the others – the fact is that the 60m+ visitors it attracts on a monthly basis speaks volumes on its own. It also begs the question – how are you using video to benefit your blog and your business?
Where videos prove their worth
Video, together with the increasing use of social media such as blogs, social networking and podcasts in marketing, has been winning new fans because of the extra dimension that it can give to our marketing activities. Using video not only helps to differentiate you from your competitors, it also allows you to convey your message in a different way.
The use of video has had a huge rise in popularity over recent years, with steeply rising user numbers. YouTube, with its estimated 64 million visitors every month leads the way, but …
| Article Categories: | Social Media Thoughts,Video & YouTube |
| Article Tags: | Social Media Success, Social Media Tools, Video Marketing, YouTube |
