There has been an ongoing theme – to be honest, for quite a while now - resurfacing at various intervals, about the imminent death of blogging, generally to be replaced it seems with the social media tools of the moment such as Facebook and Twitter.
For a small minority, I would agree that this may well be on the cards. The ability to connect with people using little bitesized chunks of information is tempting and may seem easier than sitting down and writing something longer than the typical “update”. However, for the vast majority, and particularly businesses looking to use social media as a tool to reach their customers – shouldn’t we all be? 
– I would say that this prediction is premature in the extreme.
Indeed, with social media now firmly ensconced among the more established marketing and communications tools, I would suggest that not only will we not see a decline in the role of blogging, we will actually see it grow in importance. If you have a moment, then let me explain why – I guarantee that it’ll be worthwhile. …
| Article Categories: | Business Blogging,Business Networking,Social Media Thoughts,Social Networking |
| Article Tags: | Business Blogging, Facebook, LinkedIn, Online Marketing, Social Media, Twitter |
Google helping social media? Surely not!
Ok – so Google has certainly done its fair share of helping the world of social media (or hindering it, according to your viewpoint). Taking tools such as You Tube, Blogger and Google Reader and making them accessible to millions has certainly been a major boost to each of these burgeoning areas. There have of course also been a few less than stellar steps including most recently Gooogle Buzz.
However, with its latest revision of its search engine homepage, I have to say that I feel it has given social media a real leg-up in the world of search and perhaps delivered a timely reminder that the worlds of social media and online search are …
| Article Categories: | Business Blogging,Social Media News,Social Networking,Twitter,Video & YouTube |
| Article Tags: | Blog Search Engine, Facebook, Google Search Results, Social Media, Social Search, Twitter |
Social media use in the election
- definitely Nick Clegg’s fault
We use technology to react to things in interesting ways … well, I think so. For me, a case in point happened yesterday when certain members of the national press turned on Nick Clegg ahead of the 2nd Leaders Debate and an unexpected reply came in the form of #nickcleggsfault over on Twitter.
Essentially, a number of stories appeared in the newspapers blaming UK Liberal Democrat leader Nick Clegg for a whole host of different things. Rather than leap to his defence, one Twitter user took a far more creative approach and started a hashtag named #nickcleggsfault to encourage people to come up with their own suggestions! A classic viral situation if every if saw one!! …
| Article Categories: | Social Media News,Twitter |
| Article Tags: | hashtags, Social Media in General Election, Twitter |
Social Media: scary yet familiar somehow!
Currently, businesses of all sizes find themselves in the position where they’re faced with “Social Media, coming ready or not!”. To many it feels like a scary step to get involved with this “new” marketing area BUT you can be certain that it’ll be even scarier not to!
For many, the scary part is that it feels like walking into the unknown. The idea of handing even part of the control of our marketing to the very people we are looking to appeal to and attract fills us with dread.
But don’t worry, you’ve actually been doing it for years. …
| Article Categories: | Social Media Thoughts |
| Article Tags: | Google Alerts, Social Media, TweetBeep, Twitter, Word of Mouse, Word of Mouth |
