YouTube is getting more sophisticated – and more social – if the latest elements that the video sharing site have built in are anything to go by! No bad thing, I might add, as video (in one form or another) should certainly be an integral component of most social media programmes today.
In addition, we shouldn’t forget that it is also taking an increasingly visible role when it comes to the search engines results particularly after the changes Google made earlier in the year which allows us to subdivide the search results according to the type of information that we are interested in, blogs, images, news items, videos, forum posts etc.
So what are some of the key elements which makes YouTube such an important element when businesses are looking at an overall social media campaign? …
| Article Categories: | Business Networking,Video & YouTube |
| Article Tags: | Social Media, Social Media Tools, Social Networking, YouTube |
Social Media needs to be integrated
Social media tools aren’t intended to replace the current marketing tools and techniques that we already use – and they won’t, at least not in the short-term. What they are is complementary and, to be most effective, they should be integrated with our better understood online and offline tools.
Let’s remember: at the end of the day, all of these tools from business cards, conferences and magazine advertising to search engines, emails and Facebook marketing, are merely being used to communicate and help convey a message. The message is the key element. However, the benefit that social media offers is …
| Article Categories: | Business Blogging,Social Media Thoughts,Social Networking |
| Article Tags: | Business Blogging, Social Media Integration, Social Media Tools, Social Networking |
Who owns YOUR social network?
Over the past couple of weeks, as is so often the case at the moment, I’ve had a number of enquiries from different social networks, or rather from certain of their members, asking me to join their networks. Granted, many of these are automated – which amounts to spamming by the website owners in my view, but that’s another story – but this has nevertheless been a clear demonstration of the continuing growth and proliferation of social networks.
Networks and networking in general are hugely important to businesses of all sizes and small businesses in particular. Therefore joining these social networks or business networks is undeniably useful to a point …
| Article Categories: | Business Blogging,Business Networking,Social Media Thoughts,Social Networking |
| Article Tags: | Business Blogs, Networking Goals, Social Networking |
