There has been an ongoing theme – to be honest, for quite a while now -  resurfacing at various intervals, about the imminent death of blogging, generally to be replaced it seems with the social media tools of the moment such as Facebook and Twitter.

For a small minority, I would agree that this may well be on the cards. The ability to connect with people using little bitesized chunks of information is tempting and may seem easier than sitting down and writing something longer than the typical “update”. However, for the vast majority, and particularly businesses looking to use social media as a tool to reach their customers – shouldn’t we all be? – I would say that this prediction is premature in the extreme.

Indeed, with social media now firmly ensconced among the more established marketing and communications tools, I would suggest that not only will we not see a decline in the role of blogging, we will actually see it grow in importance. If you have a moment, then let me explain why – I guarantee that it’ll be worthwhile. …

Article Categories:	Business Blogging,Business Networking,Social Media Thoughts,Social Networking
Article Tags:	Business Blogging, Facebook, LinkedIn, Online Marketing, Social Media, Twitter