There has been an ongoing theme – to be honest, for quite a while now - resurfacing at various intervals, about the imminent death of blogging, generally to be replaced it seems with the social media tools of the moment such as Facebook and Twitter.
For a small minority, I would agree that this may well be on the cards. The ability to connect with people using little bitesized chunks of information is tempting and may seem easier than sitting down and writing something longer than the typical “update”. However, for the vast majority, and particularly businesses looking to use social media as a tool to reach their customers – shouldn’t we all be? 
– I would say that this prediction is premature in the extreme.
Indeed, with social media now firmly ensconced among the more established marketing and communications tools, I would suggest that not only will we not see a decline in the role of blogging, we will actually see it grow in importance. If you have a moment, then let me explain why – I guarantee that it’ll be worthwhile. …
| Article Categories: | Business Blogging,Business Networking,Social Media Thoughts,Social Networking |
| Article Tags: | Business Blogging, Facebook, LinkedIn, Online Marketing, Social Media, Twitter |
Google helping social media? Surely not!
Ok – so Google has certainly done its fair share of helping the world of social media (or hindering it, according to your viewpoint). Taking tools such as You Tube, Blogger and Google Reader and making them accessible to millions has certainly been a major boost to each of these burgeoning areas. There have of course also been a few less than stellar steps including most recently Gooogle Buzz.
However, with its latest revision of its search engine homepage, I have to say that I feel it has given social media a real leg-up in the world of search and perhaps delivered a timely reminder that the worlds of social media and online search are …
| Article Categories: | Business Blogging,Social Media News,Social Networking,Twitter,Video & YouTube |
| Article Tags: | Blog Search Engine, Facebook, Google Search Results, Social Media, Social Search, Twitter |
Social Media in the UK General Election
Well, the date of the General Election has finally been announced and now we have a month’s worth of high octane policy pushing and opposition putting down to contend with.
For me, not being a particularly political animal at the best of times, I will probably be most interested to see just how much use of online social media there is going to be, particularly following the footsteps of its heavy usage (and, at least in certain quarters, its success) in the US Presidential election campaigning of 2008.
I think that it’s fairly safe to assume that there will be much …
| Article Categories: | Social Media News,Social Networking |
| Article Tags: | Blogging, Facebook, Social Media, Social Media in General Election, UK Elections 2010 |
Facebook and Google: social media versus search?
There you go then – statistics never lie do they? For a time earlier this month, Facebook was the most trafficed site on the planet according to Hitwise, relegating Google to second place for the first time in, oh, I don’t know how long! Clearly Social Media has now beaten Online Search into submission and a new era has dawned!
Not really Armageddon for Search
Well not really, though we are entering an interesting phase, even if it isn’t the cataclismic event that I’m sure the film industry would manage to turn it into if they had the chance. Simple measurement of user hits remain somewhat skewed because of the very different nature of the beasts – Facebook is designed to be …
| Article Categories: | Facebook,Social Media News,Social Media Thoughts |
| Article Tags: | Facebook, Google, Social Media, Social Media for Business, Social Search |
