We use technology to react to things in interesting ways … well, I think so. For me, a case in point happened yesterday when certain members of the national press turned on Nick Clegg ahead of the 2nd Leaders Debate and an unexpected reply came in the form of  #nickcleggsfault over on Twitter.

Essentially, a number of stories appeared in the newspapers blaming UK Liberal Democrat leader Nick Clegg for a whole host of different things. Rather than leap to his defence, one Twitter user took a far more creative approach and started a hashtag named #nickcleggsfault to encourage people to come up with their own suggestions! A classic viral situation if every if  saw one!!

It certainly worked and there has been a constant stream of tweets blaming Nick Clegg for all manner of things as you can see below:

Amusing and yet also telling in the way that we, as the public, now have these types of outlets to voice our opinion on the national press (or indeed anything else) in this curious way … immediately and quite, well, vocally.

Anyway it continues to trend today (ie. is one of the most used terms hash topics) so I guess that this particular meme will run for a while yet.

Now, if only I could come up with something similar for an integrated marketing campaign I’m currently working on. Nothing so far unfortunately. Maybe that’s NickCleggs Fault as well … who knows?

Related posts:

1. Social Media in the UK General Election
2. Google helping social media? Surely not!