There are three key components to social media engagement:
• Being found in the first place, most commonly via SEO, this requires your blog or website to have plenty of content
• Listening to what others are saying about a topic, company, product in your market, helps you stay ahead of the game
• Engaging with those that have an interest in what you have to offer is where the sales process begins…
Blogs offer great SEO potential, they just need, what seems to be the hardest ingredient of all, content… content is King!
We are able to source news & content relevant to your brand, product or service. By identifying & agreeing the type of content you would like to share we can ensure your blog is on message, unique & branded accordingly.
A simple enquiry form will be added to each page of the blog to facilitate easy social media engagement, ensuring all enquiries are channelled to your email box as soon as they are made.
As well as the blog, the news can be shared with the Twitter, Facebook, LinkedIn channels that are important to you.
The ultimate aim is to encourage those interested in your products or services to make an enquiry by phone, email, form or their chosen social media channel ASAP… so you can begin the sale process.
The above deals mainly with the push side around content distribution and SEO… if needs be, we can also play a listening role and manage your engagement more fully.
When someone tweets we can hear. We can then choose to respond directly or ignore what is being said. If people are talking about your products and services saying, “Hello, I’m over here if you would like to know more about that…” or “Sorry to hear that, how can we fix the problem…” makes for good business practice.
If you would like to gain a better appreciation for social media engagement then please call Jon on 01753 852904.
Director of Customer Experience
Social Media Directors