Job Description
Primary Responsibilities
• Responsible for helping plan and execute social media initiatives for Citi’s corporate communications team
• Work with corporate communications to develop content plans for social channels and engage with communities (such as: Facebook, Twitter, LinkedIn, YouTube, Blogs, Wikipedia)
• Support Citi’s social media reputation monitoring efforts for Public Affairs
• Assist in the planning and execution corporate marketing & social media campaigns involving owned, earned and paid elements
• Refine and enforce Citi’s global social media governance framework across lines of business and markets
• Contribute to the overall development of the Digital Communications group
• Build awareness with executives and other internal stakeholders regarding business uses of social media
Content Development, Operations & Community Management
• Create content and maintain a content calendar for channels including: Facebook, Twitter, LinkedIn, YouTube
• Express Citi’s brand voice effectively to a global audience in an engaging manner
• Work with multiple stakeholders internally to obtain, develop and approve content
• Publish content and engage with external social media communities
Reputation Management:
• Monitor dialogue and feedback in social media, analyze and make recommendations for action
• Track and moderate conversations on Citi’s owned channels
Metrics/Analytics
• Assist with metrics reporting and analysis
• Use quantitative/qualitative insights to drive decisions, measure success and encourage positive change within the organization
• Identifies and reports on social media activities of competitors and trends across the financial services industry
If you’re looking for a Social Media Community Manager and you’d be happy for them to be based in the UK, then give me a call…
Thank you
Jon Davey
01753 852904
See on www.linkedin.com
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