As a busy company Director you’re probably aware of the increasingly powerful impact social media is having on driving sales for businesses like yours. As a Senior Director within an organisation you may be wondering how social media can be integrated into your sales and marketing process to improve the bottom line.
My name is Jon Davey and I have been involved in online marketing since 1999 and in 2012 I was the lucky (or skilled) winner of Social Media Week’s Social Media Personality of the Year Award… one of only 4 prizes on offer in the UK. Social Media Week is massive in the industry… 1500 events around the world, 150 in the UK and #SMWLDN achieved over 104,000,000 mentions!
In 2013, reflecting on my core skills, I make for a great ideas man, someone who can add some magic to your current social media engagement activities. I understand the essence of what social media can do for you… the tools you use are related to your market place and what they are choosing to use to engage online today… which is different from yesterday and so different to last week
During 2012 I changed my title from Social Media Director to Social Media Strategist to Director of Aspirational Customer Experiences… but what do any of these mean? After all, sales and marketing is what this is all about and all that has been added to the mix is social media, web 2.0 as it is known in the business…
So how about, for 2013 we mix old and new with Sales & Marketing Manager 2.0?
Watch my video, look into my eyes, you can see I am not full of waffle but am looking to do the best by you and your organisation. I will look at where you are at, what you are doing and what you are trying to achieve and give you my honest opinion based on my experience to date…
In the perfect world I would love to work on a single project for 3-6-12 months and make it the best it can be… but the reality of life is that the majority of people are unsure how to harness the energy of social for positive gain, so the decision is not so clear for the directors and therefore gets put off until tomorrow…
It is not going away, you need to take some form of action and so how about commissioning me to review your current social media engagement and offer ideas of how to move it on… at which point we can part company and you can crack on with your own people… or you can ask me manage proceedings and lead the way.
I’d like to keep the model of pricing simple as well for 2013 so all parties know what they are getting and can measure easily.
£247 + VAT for the initial meeting allowing for half a day’s discussion and review.
£247 + VAT for 10 hours remote working
£247 + VAT for 5 hours onsite working at your premises
Please pay in advance by PayPal or request an invoice…
Call 01753 852904 or complete the contact us form.
Jon Davey Sales & Marketing Manager 2.0
Some may prefer Social Media Director but that might imply too much fluff for others!
AKA Director of Aspirational Customer Experiences Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
Ian Moyse, Sales Director at Workbooks.com, has won several industry accolades, resulting in a strong finish to 2012.CompTIA, the global, non-profit trade association for the IT industry, appointed Moyse to its 2013 Executive Council (EC) for the CompTIA UK Channel Community (UKCC) alongside a select number of other industry channel leaders. Moyse was also awarded two awards by Social Media Directors, an influential website that focuses on building communities and encouraging social media engagement.
The CompTIA community is a group of leading IT vendors, distributors and solution providers who work together to facilitate networking, learning and industry change within the channel segment of the IT industry. As an executive council member of the community, Moyse will be part of the leadership team charged with ensuring the industry group meets its core objectives.
Moyse, commented, “It is pleasing to be nominated and then elected to the council to provide input and advice to the channel community and to be given the chance to share my long-term industry channel experience to the benefit of the CompTIA membership. I also look forward to continuing to learn from the channel community about new ideas, approaches and challenges as the industry changes rapidly around us.”
In the Social Media Director’s 2012 awards, Moyse was recognised as “Most Influential Business Person ‘Thought Leader’ on LinkedIn” and a large LinkedIn Group run by Moyse, Channel & Account Management Experts, was awarded “Best LinkedIn Group.”
Hi, my name is Jon Davey and I’ve been helping people build their businesses for 13 years… for thirteen years before that I was working for “the man” and after seven years of watching what has become known as “social media”, the ability to communicate easily online with other people for the purpose of business, education or just fun, it is becoming increasingly clear that all we hear from the PR machines of the BIG social media platforms is BIGGER numbers… after all we all want to be millionaires, or better still billionaires… don’t we?
The only way to be successful in business is to LIKE it! Social Media is the answer to all your problems…
Or is it?
I recall being shown statistics on the relative power of the key elements of your message… I’ve just tried googling it to quote it properly but hey, too many have key worded pages for what I’m looking for, making it useless as I’m not going past page 1 in my quest for information… I’ll just pull out the key factor and make it fit the rhythm of my story…
13% of the power of your message is in the words you use to deliver your communication… so as one little chap would say, “Not a lot!” and he owns Mother Shipton’s Cave in Knaresborough… I wonder what she would have thought of today’s technology and its ability to spread her prophesies?
Lucky Thirteen Social Media Strategies for 2013:
1. The key to successful social media engagement is FOCUS… if you have 13,000 “fans” but only 13 are listening then consider focusing your energy on just the 13…
2. Hey, perhaps you could give them a call and CHAT things through? Radical!
3. KISS – Keep it simple stupid!
4. Create a clean, focused WEBSITE. It doesn’t have to have a fancy design, make it work for the viewer. Who is your target market? Kids who want bells & whistles or older folk who just want the basic info presented in a traditional way, in a font they can read without adjusting their settings?
5. Have a BLOG… not because you are going to write some amazingly interesting article every day, you may hate the thought of having to put pen to paper! The aim is to use it to share the content of others and in so doing get more pages indexed for the search engines… on every page of your blog have a nice big button taking folk to your main website which is dressed accordingly.
6. EMAIL NEWSLETTER… you can write and add your own articles to the blog to create credibility but then you may prefer to add your own pros to your main website, your place for sharing deeper thoughts with those who have a real interest in what you have to offer… rather than the 80% of folk who are simply dashing around, unsure why!
7. If what you sell is fun then having a FACEBOOK profile makes sense… but if your are more B2B, perhaps consider just using Facebook for keeping in touch with family… until a better solution with less interested in simply selling your data to the highest bidder comes along.
8. TWITTER is great for saying hello… it’s not really any good for meaningful conversations… use Twitter to say hello to strangers and then move them onto other more engaging platforms, like email or the phone, to add real value.
9. Say hello using Twitter via AUTO-TWEETS! Over 60% of my own web traffic during 10 days of Christmas (22nd – 31st Dec) came via Twitter while I enjoyed the holidays… was I wrong to do it? Better ask those who responded!
10. Polish your LINKEDIN PROFILE… present what you’d like to be doing next and see if someone can make your dream come true! In 2012 I had a number of enquiries via LinkedIn and one simple hello turned into a £6k deal… worth spending a couple of hours getting it right… and then change it weekly!
11. Create a focussed LINKEDIN GROUP… Drill down the perfect profile of those you would like to talk to on a regular basis and consider what floats their boat… what would make them pop in once a day, week, month to see what’s going on? If you truly have their attention then they will respond when you put out a call to action. They’ll respond in their time, not yours, so allow them room and a month to catch up! Most Groups are not managed or focussed… make sure you spend quality time getting your foundations right and keep tweaking, as you do your profile. They are alive and need real time attention… not just a week of crazy enthusiasm and then nothing!
12. GET OUT MORE… social media is social and requires you to know people a little more each day… and the best way to get to know people is to meet with them… find out where your customers gather and go join the party both on and offline. Most people will find the next opportunity through a connection who introduces the two parties… so go make connections, they don’t have to be friends, this is business and most folk like to keep the two separate so the photos don’t appear online
13. KEEP PEDDLING… None of this works in isolation and you may not be able to quantify what led to what result but just keep doing what feels right… you can and should try to measure your activities but in broad sense, you can never be sure… there is a rule of 21 which says you have to hit folk with emails, phones, face 2 face, via social networks and with paper flyers 21 times before they take you seriously… so keep peddling and with clarity of focus you’ll get to where you want to be in 2013.
Hope that all makes good sense and if it does, perhaps I can be of some assistance helping you and yours get tuned into this Sales & Marketing 2.0 world? I’m just a phone call away… 01753 852904.
Jon Davey Sales & Marketing 2.0 Manager
Some may prefer Social Media Director but that might imply too much fluff for others!
AKA Director of Aspirational Customer Experiences Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
Thank you, thank you, thank you because we are still here this 21st December 2012 at the end / beginning of the Mayan Calendar. Have a Happy Christmas and a merry New Year…
I was going to send out an email Christmas Eve but figured today made more sense… and hopefully this will ping into your mailbox and you’ll read, enjoy and take something from of value from it… I sent my first mass email out on the 20th February 2002 to around 300 people, some are still around today over 10 years later. Thank you sticking around and clicking on a few links from time to time…
I asked you last week if you wanted to say thank you to anyone, I have published those messages at the end of the email, let me start with mine…
THANK YOU to Ali for being patient with me, for loving me for what I am and not what I should be!
THANK YOU to Chloe & Charlie for making me smile as they grow into great people…
THANK YOU to my mum, dad, sister and family as a whole for caring about me and mine.
THANK YOU to anyone who knows me for being part of my world.
And a ESPECIALLY BIG THANK YOU to whoever finds / directs me towards that perfect role for 2013
Let me tell you a story…
In 2008-10 I read a few books by a lady called Lorna Byrne… her latest video below…
Go buy a copy of Lorna Byrne “Message of Hope” a thought provoking read which says we need to start working together… or we’re all screwed… simples!
We’ve allowed the banks to rule the roost because we believe in what those in authority have told us… why should we doubt them, surely they have our best interests at heart?
As we look around at what’s happening with the banks, how they are trying to eat all the pies, we have to remain positive and steadfast in our hope for a brighter future.
It’s bloody difficult to stay optimistic but from what I understand about the end of one Mayan Calendar and the start of the next, we are going to become far more spiritual in our being… the grumpy one’s will obviously deny the change in themselves, the hippies will welcome it with open arms and most of us will not really notice it much…
The key is to be open to change, think positively about what could be… be grateful & thankful for what we already have…
If the banks collapse then what will actually happen? We’ll all be skint and so in the same boat… you may find you are growing some of your own food in your back garden… you’ll not need the car so much and so you’ll get to know your neighbours a lot better than you do right now because you’ll be walking past each other daily… we’ll start to barter again, as we did before the bankers joined the party!
I just read a great book and I am trying to apply it to daily life… this video was made by someone who has read it… take a look…
I do find that Mr Angry can jump out when I’m driving and some idiot does something stupid! But I am forgiving myself my lack of perfection and am working on minimising my negativity. The book is called The Magic by Rhonda Byrne and is available from all good book shops. Treat someone you love to a copy this Christmas and work on your gratitude together… it’s all about saying THANK YOU 100x a day… apparently Einstein used to practice it, thanking past inventors for their work so that he could take things to the next level… how cool is that?
A few year’s ago I bumped into a chap called the Barefoot Doctor who shot this video last year with a pal… the chorus goes… “What you focus on grows…” and this means if you only have a little money and you focus on it, giving thanks for small mercies, then it will grow. If you focus on being in debt then you will get more in debt! Bummer… so best be cheerful and smile at folk for best effects
If we want to mess it all up then dream of bombs and as the doc says, we’ll all get blown up… so letting corporate rule the roost is not a good idea, they just want to eat all the pies…
Should we empower celebrities? Celebrity endorsements make us buy £200 trainers when those for £20 come from the same sweat shop but hey, celebs need limos man or they’d have to catch a bus!
In a similar way, when we take the time to persuade someone to pay us for our energy, we have to pay tax which then pays for others to sit on their arses all day chasing hard working folk around the houses to fill in forms and pay more tax… there is something very wrong with that reality… not to worry, it’s changing?
SPEND LOCALLY WITH THOSE WHO SOURCE LOCALLY IN 2013
Alternatively, we buy what we need via more sustainable channels, paying an extra few pence to local suppliers who in turn source locally as best they can… be that food or for your online marketing requirements.
I’m going to come up with my Lucky13 selection of services for 2013… Why Lucky13? Because I like rhythms around things and I need you to try harder to use my services next year rather than the other fella’s who is sourcing internationally so as to max margins and fill their boots. I might also have to charge a bit more for what I do than the local life coach come MLM reseller who also offers online marketing advise but then I don’t have the luxury of those other revenue channels.
So please respect that it is likely that if you deal with a local business they have a ridiculously large mortgage… not through choice but simply because they felt if would be nice for each family member to have their own room… they need to charge a fee that makes account for that… and if you choose to go cheap as chips using labour in the far east then your neighbour might not be a neighbour for much longer and when you need a cup of sugar you might have to walk some distance to find someone with some to spare.
Have a great Christmas, say thank you 100x a day, smile at everyone, especially old ladies, be grateful for whatever you get, even a cold! And in the new year, try to spend locally and help your neighbours…
Jon Davey Sales & Marketing Director 2.0
aka Director of Aspiration Customer Experiences Encouraging Positive, Proactive Participation
Social Media Directors
Christopher Watkin • I would like to say thank you to my wife, Jo-Anne, who puts up with me through thick and thin, and whilst we are at it, my Mum as well!
Tony Silver • I would like to thank all those that have extended the hand of friendship (incl Big Jon) over the last year. I look forward to our interactions in 2013
Charlotte Graham-Cumming • A big thank you to our network of partners and contacts…. made a challenging year fun, interesting and profitable!
Sarah Berrington • Thank you to you all, this has been an interesting group to be associated with – I love some of the comments even if I agreed or not. One big THANK YOU is to Jon for guiding me through the linked in mine field. Happy Christmas to you all and A Happy and properous New Year………Heres to 2013 and what if might bring!
Alison Whistler • I’d like to thank Beth Hughes and Pinterest for giving me clarity when “stuff” tries to get in the way! (If only I could organise and find things in life like I can on Pinterest). Rediscovering Nutella has helped at times too…
Mark May Rentahome • A big thank you to Clare McCabe for organizing my trip to Wexham Park A&E in June and hard work put in to our Slough Business Network at the Haveli Restaurant and especially to all those networkers that have helped make it a success in 2012. Looking forward to 2013.
Brian Smith • As I’m new to here and linkedIn so have yet to be able to thank anyone, I’d like to thank Jon who I have been following
Mitchell Gumbley • A big “thank you” to all the admins of the LinkedIn Groups, for keeping them all so inspiring…
Nikki Ochtman • Thanks to both Karen Livingstone and June Dean for the Facebook and LinkedIn training
Jayne JohnsonRecruitment • Thank you to all my clients around Berkshire and Oxfordshire, to my fabulous applicants, my amazing network groups and my lovely daughter for her encouragement and humour – Happy Christmas and what a great idea!
Richard J. Francis • A big thank you to everyone who has endorsed me, used the service and shown interest in where I’m heading. Wishing you the very best in 2013 and beyond.
Vickie Randall • I’d like to thank all our donors, volunteers and supporters at Daisy’s Dream for their support over the last year. I’d also say a big thank you to my family for all the help they give me to enable me to do the job I do!
Clare Wright • A massive thank you to all the amazing volunteers and supporters from our business members who have helped us reach over £1,000,000 in-kind support for the Greater Reading community!
Kevin Langley • Thank you all and please excuse the lack of cards this year, the money will be spent with some of my time in an orphanage.
Gareth Davies • I don’t think there is anyone who I have been involved with this year that doesn’t deserve my thanks, my friends and family for keeping me sane, the people Iin my team for their effoerts and support and fellow group members for making me think and smile.
Michele Tedeschi • A Big Thank You particularly to my Wife, Family & Friends for all the support and understanding during a difficult year. Thanks to Jon Davey for all the e mails which in their own way give support and motivation.
I look forward to a successful 2013 for all members. Happy Christmas on and all!
Michelle Brown • I would like to say a big “Thank You” to my clients for supporting me and my business during challenging times and helping us to thrive. And to my son for putting up with a busy stressed out Mum who spends far too many hours at her desk. Happy Christmas to all members of BinB.
Ian Moyse ☁☁ • I would like to thank all my business partners and customers who have chosen to place business with us this year.
Louize Clarke • Thank you to all the local businesses who helped me achieve my 2012 objective of buying as many products and services from Berkshire. I’ve met some really great people this year with a positive outlook and fighting spirit. I look forward to finding even more next year! Happy Christmas!
What is the very best, the very wisest social media LinkedIn connections Christmas cracker of a tip I can give you as we head towards Christmas 2012? Let me ask you another question… What do gold, Charles IV, social media, frankincense, innovation, LinkedIn, myrrh, Twitter and Basingstoke have in common?
WOW, you’ll need some serious social media influence formula to work that one out between now and the New Year… let me help you speed things up a bit…
We’re not talking Charles IV of France or Charles IV, Holy Roman Emperor but Charles Saunders IV, the 4th in a line of right Charlie’s, a commodity broker from Southampton.
Charles attended a most excellent workshop delivered by yours truly at The Innovation Centre in Basingstoke earlier today where I talked about social media, LinkedIn and how I drive 25% of my web traffic via Twitter.
The event was organised by Richard Thayer who set up the M3 Job Club a couple of years ago when first out of work and his positive energy has created a excellent meeting ground for Charles and a bunch of other very wise men & women… well, those that rocked up for my presentation were very wise indeed
Charles connected with me after the session… he’d decided to change his photo and give LinkedIn some attention… his most recent note back to me prompted the scribbling of this article:
“…He’s actually Charles V, My Great Gandfather down to my son all Charles. Bit unusual but family tradition.
I suppose it’s about projecting a professional image. Serious rather than fun.
Today’s session has certainly given me food for thought with regards to reconnecting to previous contacts who may be able to help with job search. Like you said, unhelpful folk there will always be, but you only need one person to step up and give you the intro!”
This made me think, this time of year is fairly slow on the business front, what a perfect time to reflect and re-connect with people you haven’t spoken to for some time… a great time of the year to build your social media connections on LinkedIn.
Thanks Charles for giving me an excellent theme for a story with a cracking Christmas title that is sure to be googled by some other wise men & women this Yuletide…
I’d love to see 2,345 direct LinkedIn connections and Charles, being early doors, would like to have 123 connections, 1 for Gold, 2 for Frankincense, 3 for Myrrh… come and view our profiles, if you feel a connection with either of us, just say hi…
Happy Christmas everyone
Director of Aspiration Customer Experiences Encouraging Positive, Proactive Participation
Social Media Directors
Social Media Directors run Social Media Training and Social Media Courses as well as delivering Social Media Workshops. Onsite training is done nationally, but the social media training courses run near London in Surrey, Berkshire and Hampshire focussing on locations such as Reading, Guildford and Bracknell. LinkedIn training and LinkedIn courses across the UK.