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If you run the best marketing agency… or the best sales lead generation company… the best PR company or the best of anything, when it comes to thinking about who to turn to for social media advice, then obviously ONLY the best social media director will do
I’ve just reviewed the social media marketing solutions on offer from Social Media Directors in 2013. The links below will take you to a few words on each of our best social media services:
I am an intelligent, innovative, inspirational, hard working, creative thinker who engages with people online, on the phone and in real time. I’ve worked in FMCG, B2C, B2B both directly with the company and through agencies.
I’ve been involved in the online marketing space since 1999 and with social media since it started shooting through the virtual gaps in the pavement back in 2007/8. My ear is always on the ground, listening out for better ways to engage with existing & potential clients.
Today people can find out anything about you at the click of a mouse… you’d best make sure they aspire to be like you / your brand! I have built good rapport with my own “fan” base over the years and this lead to me being the Winner of Social Media Week’s UK Personality of the Year in February 2012. www.vote4me.org.uk
In 2013 I feel the need to focus my abundant energies, skills and abilities on selling a product that adds value to the world. This could be physical or virtual, just so long as it does something that people / businesses need and can allow me to focus and work out how to beat any targets… thank you…
If you need someone who gets things done to come and make a difference at your organisation then let’s meet for a coffee and work out if we can help each other.
Jon Davey Sales & Marketing Manager 2.0 : Some ideas 4U…
1999 – Present LiaiseOnline Limited, Managing Director
I have been working with clients both large and small, mainly small, generating business online. Working with over 700 customers in the last 13 years…
• I started by building static websites
• Built a very successful re-seller email marketing business
• Developed an online community with very strong SEO and highly ranking pages delivering millions of page views each year under Business in Berkshire
• Social Media Directors expanded to include today’s key social media platforms, focussing on LinkedIn as the main B2B community & business research platform
• Tweaking as I go, with new platforms exploding into existing every day, being a social media strategist, taking the bigger picture and advising on which direction to head in
• My ultimate goal in 2012-13 is around building communities both on and offline.
• Landing large corporate organisations like EMAP and Ogilvy as clients
• Launching our Business in Berkshire content management system in 2004 and getting 500 people to complete a 30 question survey… impossible today
• Organising a joint event with Business Link that gave us 79 square metres of floor space at Internet World EXPO… in June 2012 we ran a local B2B EXPO
• Generating 5,000,000 page views in a year for one website
• Winning the Creative Business Champion Award from Slough Council
• Hearing directly from one client we’d generated over £100,000 in sales for them
• More recently winning Social Media Week’s UK Personality of the Year 2012
• Which lead to being asked to help manage a couple of IBM’s LinkedIn Groups.
What I can bring to your organisation is an amazing wealth of experience. Please read about a selection of the projects I have worked on over the years…
IBM Community Manager
Offered consultancy and shared some thoughts & ideas on how to manage two of IBM’s LinkedIn Group; I.T. Perspectives and the MSP Forum. Focus of my energy is on helping them drive new members.
Business in Berkshire LinkedIn Group
We have over 1700, mainly local business men and women in the group. Stats for the early November 2012 show 9 new discussions posted with 60 comments made… that’s social media engagement. I came up with a LinkedIn Core Group Metric, see www.LICGM.co.uk
LinkedIn Workshops – professional training for senior decision makers
Over 100 people have attended our LinkedIn workshops over the last 18 months and we have created the must attend workshop for those that don’t like second best, preferring the comfort of a quality hotel, a professional trainer, a first class lunch and FREE parking in Windsor. Please review www.howtouselinkedin.co.uk for the latest information.
Business in Berkshire EXPO – 21st June 2012
Over 350 business people attended our EXPO. 54 exhibitors took part and many reported positive results when we did a post show survey… many sighting LinkedIn as the place they first heard about the EXPO.
Federation of Small Business – East Berkshire Committee
On joining the FSB, the largest organisation of its kind, with over 200,000 members I was invited to join the local committee. Within a few months I became Chairman of the local branch and organised 100+ events over the 5 years I was chair. Still active on committee.
Rotary International – Windsor & Eton Rotary Club
I am an active member of my local Rotary Club. I sit on the Youth Committee and have led the way over the last 3 years with our Youth Speaks Competition. I feel passionate that the ability to get your thoughts across with structure & passion is more powerful than any O Level.
Focal Point Advertising – creating of multiple company pages
Four years ago we created six BinB websites for Focal Point Advertising, the service we now offer under our Company Pages initiative. Since they were first published they have generated over £100,000 worth of sales for Richard Knight and in his own words, have helped him through the lean times. Visit www.trainstationadvertising.co.uk
MS Society – Flash animated Easter Card
We worked via an agency in Eton to produce an Easter card which allowed viewers to click to make a donation… very original in its day and based on our recommendation to the agency.
EMAP – introduced to html email marketing
We introduced Jonny Thompson of The Spring Fair to html emails and over a number of years provided the biggest show of its kind in Europe with email marketing services.
Logitech Europe – email user
When you get a call from an international organisation asking for help it creates a warm glow! We still provide an email solution to Logitech Europe and train their agency people.
EXPO Systems – email reseller
Event specialists, they work with most of the large event companies in the UK and we met them through working with EMAP when they were looking for a quality email solution. More recently we have provided Social Media training to their client facing team, run over 2 days to ensure coverage… as the show must go on!
Amsterdam Institute of Finance – managed email
Working with European partners can open new doors. Through an agency in Holland we were introduced to AIF and have been sending regular communications every since.
Hotel Marketing Association – website, blog and email marketing
When the HMA needed a cost effective managed email solution we were able to deliver. Later we created their website using our content management system and then complimented this with a WordPress blog, thus maximising news distribution using the various feeds.
Royal Borough of Windsor & Maidenhead Awards – data gathering
As part of the organising committee for the inaugural RBWM Awards we helped drive 1/3rd of the 100 entries the first year and provided web space, email marketing and data gathering services the second year. Cancelled due to council concerns, being seen to “waste” money!
Business Link Berkshire – workshops, training and exhibitions
We helped Business Link successfully drive attendance for a number of their initiatives using our BinB news platform. Worked on a programme for their own business consultants under the banner of “Smile & Dial” we encouraged them to pick up the phone, complete a survey using our systems and then follow up later. The pinnacle of our joint efforts was being part of the Internet World Show. I negotiated joint funding with Business Link and a reduced price with Internet World organisers to facilitate low cost exhibition space for around 30 Berkshire businesses over 3 days, taking up 79 square metres of floor space at the show.
Creative Business Champion – working with local councils
For Slough council I coached young creatives in the art of email and online marketing which led to being awarded the prize of Creative Business Champion. For Wokingham council we used our BinB platform to promote services and events to local business people. Islington Education Business Partnership brought us in to build a blog. Bob Wade, a past Mayor of Bracknell champions our news and more recently we have supported the Mayor of Windsor & Maidenhead with his own unique charity initiative.
Mobile Phone Spare Parts – www.mobile-trade.co.uk
With over 400 pages indexed, this site produces at least 1 lead a day for the owner who buys and sells mobile spare parts. Content is King when it comes to being found and being logical, rather than making up your own phrases, is the way to go if you want to be found most often.
SAP Business Online (Australia) – company pages
When we were approached by an Australian firm looking for business leads around SAP in Australia then we gave it a go. The results are improving for Australia although they are totally visible to the rest of the world! We need to try some new approaches…
Thames Valley Innovation and Growth Team – LinkedIn training
When Thames Valley and separately, Milton Keynes Innovation and Growth teams were looking for professional training on how to make the most of LinkedIn, Social Media Directors were found flying high, the call came in and we delivered.
Jacuzzi – corporate annual meetings need an educational piece
When Sundance Spas, owners of the Jacuzzi brand, were looking to educate their EMEA partners on social media and how to make the best of it, we flew to Finland.
Invensys – workshop for senior managers
When the senior management team recognised they could benefit from some guidance on new ways to market their business using social media, calling in Social Media Directors to give an overview in the pre-planning stages made good business sense.
Please download my “What I Can Do For You” Presentation
Previously, I started my sales career with Nestle Foodservice (2 years) and then went on to launch Acuvue Disposable Contact Lenses (7 years) for Johnson & Johnson in the north of England, changing the mindset of professional opticians towards the way they fit contact lenses along the way.
Sales & Marketing Manager 2.0
aka Director of Aspirational Customer Experiences Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
As a busy company Director you’re probably aware of the increasingly powerful impact social media is having on driving sales for businesses like yours. As a Senior Director within an organisation you may be wondering how social media can be integrated into your sales and marketing process to improve the bottom line.
My name is Jon Davey and I have been involved in online marketing since 1999 and in 2012 I was the lucky (or skilled) winner of Social Media Week’s Social Media Personality of the Year Award… one of only 4 prizes on offer in the UK. Social Media Week is massive in the industry… 1500 events around the world, 150 in the UK and #SMWLDN achieved over 104,000,000 mentions!
In 2013, reflecting on my core skills, I make for a great ideas man, someone who can add some magic to your current social media engagement activities. I understand the essence of what social media can do for you… the tools you use are related to your market place and what they are choosing to use to engage online today… which is different from yesterday and so different to last week
During 2012 I changed my title from Social Media Director to Social Media Strategist to Director of Aspirational Customer Experiences… but what do any of these mean? After all, sales and marketing is what this is all about and all that has been added to the mix is social media, web 2.0 as it is known in the business…
So how about, for 2013 we mix old and new with Sales & Marketing Manager 2.0?
Watch my video, look into my eyes, you can see I am not full of waffle but am looking to do the best by you and your organisation. I will look at where you are at, what you are doing and what you are trying to achieve and give you my honest opinion based on my experience to date…
In the perfect world I would love to work on a single project for 3-6-12 months and make it the best it can be… but the reality of life is that the majority of people are unsure how to harness the energy of social for positive gain, so the decision is not so clear for the directors and therefore gets put off until tomorrow…
It is not going away, you need to take some form of action and so how about commissioning me to review your current social media engagement and offer ideas of how to move it on… at which point we can part company and you can crack on with your own people… or you can ask me manage proceedings and lead the way.
I’d like to keep the model of pricing simple as well for 2013 so all parties know what they are getting and can measure easily.
£247 + VAT for the initial meeting allowing for half a day’s discussion and review.
£247 + VAT for 10 hours remote working
£247 + VAT for 5 hours onsite working at your premises
Please pay in advance by PayPal or request an invoice…
Call 01753 852904 or complete the contact us form.
Jon Davey Sales & Marketing Manager 2.0
Some may prefer Social Media Director but that might imply too much fluff for others!
AKA Director of Aspirational Customer Experiences Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
Social Media Directors run Social Media Training and Social Media Courses as well as delivering Social Media Workshops. Onsite training is done nationally, but the social media training courses run near London in Surrey, Berkshire and Hampshire focussing on locations such as Reading, Guildford and Bracknell. LinkedIn training and LinkedIn courses across the UK.