The Web site is trying for pollination: providing the kind of content that will have visitors passing along links from one person to the next, that will in turn bring them around to BuzzFeed.
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Social MediaWith the possible exception of Google+, most believe that the big dogs have the social media market cornered. Facebook owns networking. Twitter owns news and blabber. YouTube owns video.
In trying to keep journalists on message, Sky News and the BBC could make their message so boring no one wants to read it (Sky News announce new social media rules, limiting what their reporters can tweet.
What is the best social platform for your company? This depends on your goals, your traffic-handling capabilities, your audience and your resources.
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