There are now over 135m business people worldwide and over 8m in the UK (let alone 1.3m within a 10 mile radius of Central London) who consider LinkedIn to be the pre-eminent business networking platform online. A key place online where professionals have the ability to connect, develop their sales and market themselves, their skills, services and products.

Using live demos, the LinkedIn for Business workshop in London is designed to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business on it.

We’ll be covering:

• How to get the most out of LinkedIn
• Key considerations when creating a Profile which will market and sell for you
• Developing your network and integrating your current one
• How to best connect with people (and how not to)
• Tools on LinkedIn to promote you and your business
• Targeting prospects using the Advanced Search and other tools
• LinkedIn applications making your life easier
• A recommended weekly LinkedIn regime
… and many more key areas …

Questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

What you take away

The cost of the LinkedIn for Business Workshop is just £125 and includes:
• Half-day workshop covering Using LinkedIn for Business
• Handout pack containing slides for note taking
• Document covering LinkedIn Profile Setup & Optimisation
• 4 weeks email support (for any follow up questions while putting the contents of the session into practice)

The upcoming London Workshops are being run at the HubWorking Centre (near Liverpool Street) from 09:00 through to 12:30 on the following dates:

• Thursday 12th April 2012
• Thursday 14th June 2012
• Thursday 12th July 2012

Book your place at the London event here or please contact us on 01753 852904.

LinkedIn for Business London Workshop Overview

Our London LinkedIn for Business workshop covers the following areas:

i) Introduction to LinkedIn
• Why LinkedIn is key and its place in the social media and business worlds
• Setting your LinkedIn strategy
• Getting your Settings right for you as a recruiter

ii) Creating the right profile: the cornerstone of your LinkedIn activity
• Developing your profile to attract new prospects and clients as well as acting as “social proof” for referrals and word of mouth
• Getting to the top of search results on LinkedIn for your target keywords
• Using the available applications to enhance your visibility and credibility

iii) Developing your network to increase your reach and visibility
• Methods and approaches to extend your network
• Using the advanced search facilities to find the right candidates and target new business
• How to approach and connect with people – and how not to!
• Opportunities with the ‘tagging’ function examined

iv) Raising your profile and marketing yourself, your company and services
• Developing and raising your profile to set you apart from the competition on LinkedIn
• Updates: how to use them best without re-inventing the wheel
• Groups: participating sensibly and establishing your own
• Answers, events, messaging, testimonials and other on site tools

v) Company tools and coordinating activities
• Setting up and developing a powerful set of Company Pages
• Listening tools and how to get the best from them
• Coordination at a company and team level
• Ensuring all your target areas are covered

vi) Establishing a LinkedIn routine
• Getting organised and making best use of your time
• Key activities and how to arrange them
• LinkedIn Tools to help you achieve this while managing your time

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1. LinkedIn for Recruiters London workshop
2. Combining LinkedIn training with a better business blogging workshop in Windsor, Berkshire
3. How to Use LinkedIn for Business workshop