Google’s job is to find the best answer to the question, the search string, someone keys into the search box.
Therefore, it makes sense that when someone does a search, Google looks for those sites that contain the most relevant answers.
It searches through content, words, pictures & videos to find matches to your question.
It will then score each page based on its criteria and also look for other pages on same site to measure their relevance to the first. So if you have 2 or 3 pages that relate to the topic near each other on your website then the overall score becomes higher.
It’s therefore logical that if have 20 pages that relate to the topic that you’ll be in a stronger position.
If the page titles are thought through and are close matches to what your searcher is looking for, then again, you have more chance of being on page 1, near the top of a search.
The pièce de résistance is to have a domain name, website address, that relates closely to popular search strings for these 20 pages to sit on and you are then maximising the opportunity to be found.
We’ve been talking this story for years but it is only today that people can hear and understand this message more easily. Most of us tend to run away from all the online marketing stuff in favour of focusing on our core skills, leaving the web to the marketing or technical department to sort out. Leaving web development in the hands of technical people is not always the best idea, as they like to create their own code and that is not always the right answer.
The one unique thing that we have, that others don’t, is Business in Berkshire and the natural organic SEO strength this can add to any website project. The image above is one I created earlier for our customer testimonials website. Google customer testimonials and you’ll find customertestimonials.co.uk flying high, as it has done for the last 5/6 years.
If you’d like a little help with your website process then please call 01753 852904 for a very competitive quote.