Social Media Directors » Video & YouTube

Social Media platforms “Show me the money!”

Jon — Thu, 19 Jan 2012 09:11:21 +0000

As they say, “It’s not the size, it’s how you use it!”

In 2012 there are thousands of social media platforms to choose from but which one will you use for what purpose is the question… do you choose the big platforms because you’ve heard the names mentioned so many times by so many “experts” that you feel you really should… or do you wait and see what floats past your view finder?

The reality is you need to understand the main platforms so you can add them to, or remove them from, your to do list…

If you’re in the B2B space, looking to find more customers, then a must visit and find out more about site is LinkedIn, of that there is no doubt in my mind. The closer you look to LinkedIn the more you appreciate both its simplicity and its amazing power and potential… truly a business lead generation platform you need to spend some time on.

But then there are other, newer, cleaner coded platforms that you’ll have never heard of. That have been thought through by their creators, designed, coded and ready for the world to engage with but because they are not on everyone’s lips, you are unlikely to explore their websites to find out more… unless you are lucky enough to bump into them through a random search… or the strategic use of social media!

At the Social Media Business Awards events we find new tools and give them a platform on which to shine… we hope to introduce UK platforms developed by local home grown talent but it is likely that they are shy in coming forward, being British. We’ll have to wait for them to show themselves while we celebrate great social media tools we have found that are being a little more vocal… probably US based because they’re not that shy when it comes to business and we all could learn from them.

Book your seat for our new Social Media Business Awards and get their bright and early for my presentation “Social Media Business Sales Update…”

Thank you.

Book your seat for the UK Social Media Business Awards Dinner £75 + VAT

The whole point of the UK Social Media Business Awards is to make new connections, meet buyers, suppliers and industry colleagues. We ensure the whole event is a learning experience… finding out how different social media platforms and service could help your business grow and prosper… we ensure you meet at least 25 people during the course of the day, this is to help those who prefer not to make the first moves and so usually don’t get to meet many people at events.

UK Social Media Business Award enquiries…

Jon Davey
Social Media Awards Organiser
Call 01753 852904
Or connect via LinkedIn

Social Media Workshop Windsor, Berkshire

Jon — Wed, 11 Jan 2012 14:50:31 +0000

The aim of the social media workshop is to give a clear insight into the areas that make up the world of social media marketing and how they fit together and deliver against the goals that companies set for them in today’s ever more competitive marketplace.

We will look at to how the social media opportunities marketing tools integrate with other marketing techniques and will take particular emphasis on Search Engine Marketing (with the main focus on Search Engine Optimisation and Pay Per Click) and Social Media Marketing including blogging and the business use of social networking.

Overview

1. Social Media: coming ready or not

An overview of the major step change that social media has brought in terms of communicating with and influencing customers and other businesses. We look at the way it should integrate with your other marketing activities and introduce the tools that we will be examining in more depth later in the session.

Content:

Overview of Social Media Marketing opportunities
Fundamentals of Social Media
Where it fits into the marketing mix
Introduction to key Social Media Tools

2. The Business Blog and its uses

Examination of the implementation, use and development of business blogs as a key online marketing and PR tool including their integration with websites and their position at the centre of B2B social media marketing activity.

Content:

Key Questions when setting up a blog
The Green Cross code of Blogging
Writing blog psost which benefit you and your readers
Blog Marketing including SEO aspects of blogs
Optimising blogs for your business

3. Social and Business Networking

We look at how companies are using sites like Facebook and LinkedIn to develop communities of loyal fans and increase both prospects and sales. We also evaluate ways in which you can use these and other networks to best effect and some advice on ways to ensure that you do so successfully.

Content:

Identifying the best networks for your business
Setting up and using the large networks successfully
Developing reputation online
Linking your social networking activities together

4. Twitter – getting the microblogging bug

Twitter is the current darling of the social media world. While better suited to some businesses than others, the opportunities are there in abundance for us to take advantage of in terms of networking, relationship building and soft selling. We examine the “why” and outline the “how” to getting the best out of Twitter!

Content:

What is Twitter and what can it bring you
Setting up on Twitter to get real results
Examples from the Business world
Your daily regime for a successful Twitter experience

5. Tapping into Video and Podcasts

We all take information in different ways and so it’s essential that we offer our content in ways that will appeal to all of our potential visitors, which means that we must include video and audio. We look at the ways in which this content can be used most effectively and how to follow those businesses which have made a success using these methods.

Content:

Creating a YouTube profile
Understanding how to optimise content for search engines
Podcasts and spreading the word
Developing our content to best effect

6. Measuring and Integration

Measuring the results of a campaign and acting on them is critical to developing further in the future. In the final section, we look at how best to look at integrating all the different strands of social media marketing and ways in which to measure their results.

Content:

Integrating social media to optimise activity and content
Using the tools available effectively
Measuring activity, visitors and ROI
Summarising the workshop

For the latest open social media and LinkedIn workshops and training event details click the link.

To discuss the opportunities further please contact

Jon Davey
Social Media Director
01753 852904

Or complete our enquiry form… Thank you.

Derren Brown #DBMillion

Jon — Tue, 10 Jan 2012 15:20:45 +0000

Silly competition thing for my Twitter lovelies.Just checked and it closed an hour ago… would have been fun to win this… great idea for other celebs to mimic in their down time… obviously only really interesting celebs… how gutting it would be to only get like 5 entrires in a week !
Via www.youtube.com

WOWee ONE Social Media Competition is music to my ears!

Jon — Wed, 14 Dec 2011 17:20:11 +0000

When you press send on your Group email on LinkedIn you often wonder how many are listening and who will respond first…

“WOWee ONE Social Media Competition is just what I’ve been looking for!” announced Andrew Palmer, “So where are we eating?” We’re both food lovers and “done lunch” a few times… rather strange opening I though, he’s obviously been reading too many of my newsletters

As it would happen, he’s entered one of his clients products WOWee ONE into our Social Media Competition with the hope of picking up one or more of the many trophies that will be on offer at the Awards Dinner.

“As you say Jon, you’ve got to be in it to win it and they deserve to be in it, what a great product they’ve got for music lovers everywhere. Just place it on a window, door, any item and it turns whatever it’s placed on into a speaker… music to my ears!”

Have YOU been working on some social media campaigns that are WOW… well if you have, come and join WOWee ONE in the mix and see if you can turn the volume up and be a WINNER in 2012.

SOCIAL MEDIA COMPETITON AND AWARDS DINNERS

We are currently keen to hear from any potential sponsors who’d like to get their brands more visible in 2012… take a look at what’s on offer and contact us soon.

Thank you.

Jon Davey
Social Media Awards Organiser
01753 852904

The perfect social media Christmas present for those on every channel

Jon — Wed, 14 Dec 2011 15:37:25 +0000

We all know people who think they are just so interesting that they have to feed us all their doings via social media channels 24/7

We’ll now there is a solution to their addiction which has been released by Webroot, who offer the fastest, most effective online protection, without disruptions or conflicts.

The perfect social media Christmas present for those on every channel

The Webroot Social Media Sobriety Test… Click here all will be revealed…

Excellent idea, well done Webroot.

Windows Mobile Phones Rocks New York

Jon — Thu, 08 Dec 2011 14:09:06 +0000

Microsoft are looking to make it BIG in the phone world and so why not start with the BIGGEST Mobile Phone in New York

When Microsoft want to get a new product noticed they just roll out the cheque book, bring in the rock stars and make the whole thing shine… WOW…

Question is, how does a smaller business, with limited resources get to shine so bright?

I guess you need to pick up on what others are doing, see how you can use elements of what they are doing and make your own mark in some way…

When we picked up on LinkedIn starting to fly a couple of years back we created our How to Use LinkedIn for Business workshop and over 100 people have enjoyed the open LinkedIn training workshop to date… now those on LinkedIn can add testimony to Product Pages we can ask them to say a few words…

See what others have to say about our How to Use LinkedIn for Business and take a picture with your new Windows Phone and share it with your closest business associates; give them a business advantage in 2012…

Thank you

Jon Davey
01753 852904

Three LinkedIn Tips for this year’s Christmas Party

Jon — Thu, 08 Dec 2011 13:43:17 +0000

Are you wondering how to impress your boss at this year’s Christmas Party and demonstrate that you have your finger on the pulse and are ready for promotion in 2012?

Start off by asking him/her for a business card, showing them your new mobile phone and how you can, within seconds, find out more about them at the press of a button…

Munch on this during the Christmas Party season

Explain that if only you had Company Pages set up on LinkedIn you would be able to introduce your company seamlessly to a new prospect…

Give your company a profile with LinkedIn Company Pages

How to Use LinkedIn for Business workshop

Suggest that you book yourself on the Social Media Directors “How to use LinkedIn for Business” workshop in the New Year… he’s sure to be VERY impressed and say , “Go, go, go… tune yourself in to what can be achieved, bring in some new business and you’ll be promoted by the summer of 2012.”

www.howtouselinkedin.co.uk

Marvellous… Best of Luck… Happy Christmas…

Let us help you with that luck in 2012…

Thank you.

Jon Davey
01753 852904

Shoot Jeremy Clarkson or the Strikers

Jon — Fri, 02 Dec 2011 09:25:20 +0000

Jeremy Clarkson comments put into context… we hear about the shoot the strikers but the intro is so important to put this into content…

I can feel a new game coming on this Yuletide

When I saw the BBC web coverage they missed the intro… which throws the story out of context… he’s just being Clarkson… and they should know better than misrepresent him… take a look at how they pitched it… he must have turned down the advances of a senior manager at the BBC Christmas party last year!

What’s your take?

Can you respond this rapidly to social media?

Jon — Tue, 29 Nov 2011 12:13:00 +0000

If you can’t respond rapidly to what is hot in the media then you are missing a trick and need to re-jig your sales and marketing teams to allow you to do so.

If you need assistance reviewing your current sales & marketing teams to identify opportunities for training and development in this regard then Social Media Directors are here to help… we are just a phone call away…

DIAL 01753 852904 and say WOOF WOOF

Fenton the dog chasing deer in Richmond Park covered by the BBC

It’s amazing, as a direct result of social media, a story can grab the attention, bring a smile, make us think and get remixed within 24 hours… reaching 1,000,000 in the blink of an eye!

How could this type of story be used to get eyeballs on your brand… are you listening? Can you respond rapidly or are you way too tide up with other things to make the most of this and join in the conversation, right now online?

Possibly an opportunity for one of the pet food manufacturers, or a dog lead manufacturer to partner with a dog training charity to use this to increase awareness for the need to keep dogs on leads or train them better…

All dog owners will empathise with this predicament and I do hope the Police don’t use this video evidence to bring charges… that would ruin everyone’s fun.

Look was some folk have done with this video…

Fenton the dog remix… HOT DOG

Fenton the dog remix… LOST

For many businesses this way of promoting yourselves might not feel very relevant or professional… the point is to be able to respond rapidly, in your market place, in the right way, means you need to have a set of guidelines in place and someone ready, willing and able to join in the social media conversations and maximise your brand image.

We can help…

Thank you.

Jon Davey
01753 852904

Do you need a Social Media Distribution Manager?

Jon — Sun, 09 Oct 2011 19:06:35 +0000

Are you looking for a Social Media Distribution Manager? Someone to identify which social media channels you should be engaging with and working out a social media distribution plan to ensure you are maximising your online engagements?

Then we need to talk and start by discussing your social media development strategy, then deciding who is going to be best suited to manage the social media distribution. This may be someone you already have in your team, we could take it on or we could find you a social media manager will the relevant skills for your business.

Do you need 5,000 twitter followers? Do you need Twitter?

Is Facebook the perfect place to shout about your products and services?

What about LinkedIn… what can you find out about potential customers? Are there groups where you could engage with customers and suppliers?

Industry related communities… where are your competitors and industries colleagues spending their online time?

How are you using video?

Do you have employees who could help implement a social media distribution plan, making the most of their knowledge and experience to achieve your business goals.

Let’s work out the best social media tools for you and your business, a plan of engagement and a social media distribution plan that make the best use of the right people to make that happen.

Thank you.

Jon Davey
Social Media Director
01753 852904