It never ceases to amaze me how many profiles of corporate sales & marketing people on LinkedIn simply have a job title and nothing more. I’m not sure if its ignorance or arrogance that is leading the way… I don’t think a survey will give us the answer to that one
Anyone in business today who is looking for new opportunities (for them to generate more business) and not using LinkedIn is neglecting a massive data source… one that most progressive business men and women will keep up to date… not with just a title but a summary 150 – 500 words around what it is they are doing… or better still, the type of clients they are looking to engage with.
If you are not using LinkedIn much and know you should but feel nervous about that very first step, then you need to speak to my good friend Mark White… he runs excellent training courses for people just like you. He has a corporate background in the Sales & Marketing space, training his teams and so knows how to pitch just at the right level to whatever audience engages him to deliver a workshop.
www.howtouselinkedin.co.uk will tell you more…
I guess many fear to boost their profiles just in case one of their managers spots it and assumes they are looking for a new job… my view is sales people are missing out on great lead opportunities if they don’t share their brilliance with the world through LinkedIn.
Many users will use it as a first point of call when researching a solution to a problem… I know I do… those who have made their profiles fuller and added content of interest grab my attention.
Those that haven’t firstly are invisible and if I do come across them, I assume they are either too lazy or too busy blowing wind & playing politics for me to make the effort.
TOP sales people make use of every channel as best they can.
Get it sorted and if you don’t know how, give Mark a bell…
Amanda Kennedy – 12 Steps to Social Media Success 23rd April 2013 12:30PM – 2:00PM Salisbury Big Business Event: Free advice for all businesses @ Salisbury Guildhall
If you are baffled by social media, then make sure you register now for our fantastic FREE seminar with Social Media Queen Amanda Kennedy on Tuesday 23rd April at 12.30pm.
If you want to know how to use Facebook and Twitter to help you create brand awareness, build relationships and increase your sales then Amanda has the formula for you.
Her 12 steps to social media success will give you the knowledge to use your social media accounts successfully; eliminating any fear, saving you time and making it fun for you!
Amanda runs Kennedy PR and helps clients with social media marketing, content marketing (blogging) and search engine optimization. Amanda’s passion for online marketing shines through in each training session or speaking gig she runs, and has helped 100’s of businesses market themselves successfully across the social media platforms, eliminating any worries and creating excitement.
An American software developer’s amazing outsourcing scam where he paid 20% of his salary to a Chinese firm to do his job for him has been busted.
See on www.fastcompany.com
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See on www.sys-con.com
Social Media Directors rarely know what they’re doing; The existence of Social Media Directors engenders a centralised, corporate, limiting structure around social – and that’s a bad thing. Williams links to a great article at …
See on usefulsocialmedia.com