Social Media Directors » Twitter

Social Media Workshop Windsor, Berkshire

Jon — Wed, 11 Jan 2012 14:50:31 +0000

The aim of the social media workshop is to give a clear insight into the areas that make up the world of social media marketing and how they fit together and deliver against the goals that companies set for them in today’s ever more competitive marketplace.

We will look at to how the social media opportunities marketing tools integrate with other marketing techniques and will take particular emphasis on Search Engine Marketing (with the main focus on Search Engine Optimisation and Pay Per Click) and Social Media Marketing including blogging and the business use of social networking.

Overview

1. Social Media: coming ready or not

An overview of the major step change that social media has brought in terms of communicating with and influencing customers and other businesses. We look at the way it should integrate with your other marketing activities and introduce the tools that we will be examining in more depth later in the session.

Content:

Overview of Social Media Marketing opportunities
Fundamentals of Social Media
Where it fits into the marketing mix
Introduction to key Social Media Tools

2. The Business Blog and its uses

Examination of the implementation, use and development of business blogs as a key online marketing and PR tool including their integration with websites and their position at the centre of B2B social media marketing activity.

Content:

Key Questions when setting up a blog
The Green Cross code of Blogging
Writing blog psost which benefit you and your readers
Blog Marketing including SEO aspects of blogs
Optimising blogs for your business

3. Social and Business Networking

We look at how companies are using sites like Facebook and LinkedIn to develop communities of loyal fans and increase both prospects and sales. We also evaluate ways in which you can use these and other networks to best effect and some advice on ways to ensure that you do so successfully.

Content:

Identifying the best networks for your business
Setting up and using the large networks successfully
Developing reputation online
Linking your social networking activities together

4. Twitter – getting the microblogging bug

Twitter is the current darling of the social media world. While better suited to some businesses than others, the opportunities are there in abundance for us to take advantage of in terms of networking, relationship building and soft selling. We examine the “why” and outline the “how” to getting the best out of Twitter!

Content:

What is Twitter and what can it bring you
Setting up on Twitter to get real results
Examples from the Business world
Your daily regime for a successful Twitter experience

5. Tapping into Video and Podcasts

We all take information in different ways and so it’s essential that we offer our content in ways that will appeal to all of our potential visitors, which means that we must include video and audio. We look at the ways in which this content can be used most effectively and how to follow those businesses which have made a success using these methods.

Content:

Creating a YouTube profile
Understanding how to optimise content for search engines
Podcasts and spreading the word
Developing our content to best effect

6. Measuring and Integration

Measuring the results of a campaign and acting on them is critical to developing further in the future. In the final section, we look at how best to look at integrating all the different strands of social media marketing and ways in which to measure their results.

Content:

Integrating social media to optimise activity and content
Using the tools available effectively
Measuring activity, visitors and ROI
Summarising the workshop

For the latest open social media and LinkedIn workshops and training event details click the link.

To discuss the opportunities further please contact

Jon Davey
Social Media Director
01753 852904

Or complete our enquiry form… Thank you.

Derren Brown #DBMillion

Jon — Tue, 10 Jan 2012 15:20:45 +0000

Silly competition thing for my Twitter lovelies.Just checked and it closed an hour ago… would have been fun to win this… great idea for other celebs to mimic in their down time… obviously only really interesting celebs… how gutting it would be to only get like 5 entrires in a week !
Via www.youtube.com

Only in America : Woman sues dead victim

Jon — Thu, 05 Jan 2012 14:35:59 +0000

This story just popped up on my Twitter stream, retweet of the day, only in America…
Court: Woman can sue dead victim of bizarre train accident: report

Next doors cat used to really get on my wick, ruined my tyre, get my lawyer on the phone

WOWee ONE Social Media Competition is music to my ears!

Jon — Wed, 14 Dec 2011 17:20:11 +0000

When you press send on your Group email on LinkedIn you often wonder how many are listening and who will respond first…

“WOWee ONE Social Media Competition is just what I’ve been looking for!” announced Andrew Palmer, “So where are we eating?” We’re both food lovers and “done lunch” a few times… rather strange opening I though, he’s obviously been reading too many of my newsletters

As it would happen, he’s entered one of his clients products WOWee ONE into our Social Media Competition with the hope of picking up one or more of the many trophies that will be on offer at the Awards Dinner.

“As you say Jon, you’ve got to be in it to win it and they deserve to be in it, what a great product they’ve got for music lovers everywhere. Just place it on a window, door, any item and it turns whatever it’s placed on into a speaker… music to my ears!”

Have YOU been working on some social media campaigns that are WOW… well if you have, come and join WOWee ONE in the mix and see if you can turn the volume up and be a WINNER in 2012.

SOCIAL MEDIA COMPETITON AND AWARDS DINNERS

We are currently keen to hear from any potential sponsors who’d like to get their brands more visible in 2012… take a look at what’s on offer and contact us soon.

Thank you.

Jon Davey
Social Media Awards Organiser
01753 852904

The perfect social media Christmas present for those on every channel

Jon — Wed, 14 Dec 2011 15:37:25 +0000

We all know people who think they are just so interesting that they have to feed us all their doings via social media channels 24/7

We’ll now there is a solution to their addiction which has been released by Webroot, who offer the fastest, most effective online protection, without disruptions or conflicts.

The perfect social media Christmas present for those on every channel

The Webroot Social Media Sobriety Test… Click here all will be revealed…

Excellent idea, well done Webroot.

How much is a Twitter follower worth?

Jon — Thu, 08 Dec 2011 14:43:26 +0000

News just in from The Drum reads: Twitter leak reveals cost to brands per follower…they claim “This runs between $2.50 and $4 per follower and $0.75 to $2.50 for each click, favourite, retweet or reply. All advertisers must commit to a campaign of at least three months and a minimum spend of $15,000.”

I read something a few months back about Lady Gaga charging a million dollars to send out a tweet to her monster fan base… 16,729,286 so I went to search for info on that thought and bumped into this chap, his voice is a little annoying but he sheds light on this in the first minute of the video below…

This guy has nearly 30,000 fans and his videos have been viewed over 35,000,000 times! Have you thought about shooting video clips and sharing your views with the world… perhaps you should… back to Twitter…

I new they were looking for significant investment to open the accounts… well $15k is significant to me… but then if you’re a marketing manager, with a budget burning a whole in you pocket and the guys from Twitter call you personally, you might be inclined to find the budget and try it… after all, who could tell you off for spending $15,000 with Twitter, they’re hot at this time in the world of online marketing.

If you do have $15,000 then you need to take a look at this option… save yourself a few dollars… our Company Pages solution brings together social media strategy, social media training with some social media activity and engagement…

Go take a look and call me if you like the idea.

Thank you.

Jon Davey
01753 852904

Which order to feed content to your social media channels

Jon — Wed, 07 Dec 2011 15:44:11 +0000

Blog – LinkedIn – Tweet – LinkedIn – Blog >>> Which is it to be?

I understand the power of pages being indexed. We get found every day by hundreds of people looking for looking for answers to current questions they have and some even make contact.

Yes you can tweak this or that to make improvements but that is probably more important for B2C customers who are looking at the bling… over in B2B land where information is king, most will be happy with a neutral design as long as the content is of interest… no-one wants a flashing ad next to food for their brain do they?

I know, or would like, to be adding more content regularly to the Social Media Directors blog… so how can I do that without being annoying… what I mean is that I spend a great deal of time over at LinkedIn responding to comments that people have made and most of these are then tweeted out to the world via twitter… some of the content is very interesting but it doesn’t get to appear on the SMD blog?

I have chosen not to follow on twitter as I don’t tend to read the stream of info… I’m more likely to do a bit of research on something in real time and join in that way… that follow you, follow me thing is so 2009

So how about capturing a days worth of tweets and adding them as a post on the SMD Blog… or probably a few days if not much has been happening…

Let’s give it a try and let me know what you think…

For background, I run 2 groups on LinkedIn… Social Media Directors and Business in Berkshire… I am a member of a number of others but tend to dip in an out of 3 or 4 key ones… enjoy… and please feed back to whether this is of value… thank you…

2020socialmedia

lnkd.in/AwMJ4j Let’s us know when you’ve completed your research Charith… link us up with a copy…
37 minutes ago

lnkd.in/26TDcw This is a perfect one for those son’s and daughters looking to get something on their CV before moving on to…
39 minutes ago

lnkd.in/vRYstY How we react to words is a mood thing based on our relationship with the person saying them… when I’m tired I…
4 hours ago

Do you LIKE it … do you really or are you just saying that?:lnkd.in/imbpq6
4 hours ago

lnkd.in/bb5vvx Will they be up for answering questions on server protection techniques
4 hours ago

The 2020 Social Media Daily is out! bit.ly/pfaoit
7 hours ago

lnkd.in/dPbVYS Grab the video camera, hit send on your email newsletter and watch the temperature rise… groovy
18 hours ago

lnkd.in/32NyNm Better take a fresh look around…
18 hours ago

lnkd.in/sRihVe Now all we need to do is work out how to get that free upgrade…
18 hours ago

lnkd.in/rrJj4r Perhaps my brother in law might find your group advantages Mark… he’s starting up again after being laid off……
23 hours ago

lnkd.in/N6Nz9E But what about if you offered to cook this year instead of her… give her a year off… but then she probably…

Company Pages because first impressions count

Jon — Mon, 21 Nov 2011 16:24:26 +0000

The world of online marketing is forever changing with new techniques being dreamt up every day. It can get very confusing and result in mass inertia with only the self professed “gurus” at the party, telling each other how great they are!

Back in 1999, all you needed was a 1 page website and you could be the envy of all your friends and business colleagues, whose senior management would not hear of such a ridiculous waste of resources… it’ll never take off.

Today, Twitter would have you believe that if you aren’t sending a tweet every 20 seconds you’re sooooo not engaging. Facebook would say that all your friends are online and buying stuff with Facebook Credits… X Factor want you to vote using credits so they can keep your wall full of short cuts to their contestants MP3 files, handy for you to download at only 99p a track… how many millions will Mr Simon Cowell be raking in this Christmas… HO, HO, HO

Now X Factor is top of the pops, generating 12 million viewers to the TV show every week… if they get 1,000,000 hitting their website and 50,000 buying a track or two, this makes for great financial foundations for next year, 2012.

Coming back to reality, we all need to ask ourselves, “Are we as hot at X factor or Strictly?”

Let’s be honest… probably not… if you get 1,000 viewers to your website every month then you’re probably doing pretty well… and as for how many will want to Tweet or Like your home page, probably a handful if you are lucky…

Don’t try and compete unless you have a similar marketing budget to the big boys… simply ask, how can the web support your other avenues to market and work within realistic parameters.

The best single thing you can have in play is a website. That will make it easy for the visitor to get to know what your business is about and how you can help them solve a current problem. This doesn’t have to be a fancy design, it needs to be one your potential customers will engage with.

Most of your website visitors are likely to come via the search engines as this is the first place people go to search for a solution… they may ask a friend but it is likely they will visit Google first. So having a strong search engine optimised website is key to people finding you.

If you sell fun stuff then creating a Facebook page makes a great deal of sense as mostly people go on Facebook to have fun and chat with friends. They may search for answers to problems and hey presto, if you are present and have a reasonable number of fans, may engage by Liking what you do.

For most B2B businesses, LinkedIn is a place where business men and women go to find solutions… they may well join Groups that relate to their industry and ask for help amongst others with a similar interest… knowing how to engage with LinkedIn for business is key in 2012. They have over 135 million members around the world, 7 million in the UK and 150,000 within a 10 mile radius of where I am sat right now.

Our Company Pages service brings together website SEO know how, sales & marketing consultancy, combined with social media and LinkedIn training for the perfect 2012 business development package.

• We’ll start by asking what you are trying to achieve
• Help you identify a key product or service on which to focus our energy
• Review your current online marketing activities with this focus in mind
• Make recommendations for improvements to what exists
• Create your own unique LOL Company Page using our formula and your content
• Run a workshop for your team that shows why social media is important
• Educate key members in How to use LinkedIn for Business
• Offer advise and guidance with regards to the creation of individual profiles
• Make recommendations as to the format of LinkedIn Company Pages
• Give 30 days telephone & email support after the initial programme is completed, as part of the agreement.

Working our training programme properly will get your business ready to compete in 2012.

This process is not for the faint hearted and will require commitment from you if you want to win Gold in 2012… but if you do then we can help. The level of detail we drill down to, each step of the way will be determined by your willingness to commit to the process and respond positively to our findings.

It would make sense and give this opportunity some Olympic rhythm if we kept the base line complete price a very favourable and realistic £2012 + VAT

Please call us to discuss this opportunity in more details.

Thank you.

Jon Davey
Social Media Director
01753 852904

Do you need a Social Media Distribution Manager?

Jon — Sun, 09 Oct 2011 19:06:35 +0000

Are you looking for a Social Media Distribution Manager? Someone to identify which social media channels you should be engaging with and working out a social media distribution plan to ensure you are maximising your online engagements?

Then we need to talk and start by discussing your social media development strategy, then deciding who is going to be best suited to manage the social media distribution. This may be someone you already have in your team, we could take it on or we could find you a social media manager will the relevant skills for your business.

Do you need 5,000 twitter followers? Do you need Twitter?

Is Facebook the perfect place to shout about your products and services?

What about LinkedIn… what can you find out about potential customers? Are there groups where you could engage with customers and suppliers?

Industry related communities… where are your competitors and industries colleagues spending their online time?

How are you using video?

Do you have employees who could help implement a social media distribution plan, making the most of their knowledge and experience to achieve your business goals.

Let’s work out the best social media tools for you and your business, a plan of engagement and a social media distribution plan that make the best use of the right people to make that happen.

Thank you.

Jon Davey
Social Media Director
01753 852904

Is Re-Tweeting killing the Twitter social media platform?

Jon — Sun, 02 Oct 2011 11:54:44 +0000

Re Tweeting the tweets of others is killing Twitter as a valuable listening devise.

I put it to you that re-tweeting is just too simple for people to do, avoids needing to have a unique thought and so is killing the platform as a useful listening devise.

If all I hear from social media gurus is re-tweets of what Mashable is pushing out, it all gets very boring. Great for Mashable… those trying to demonstrate they are tuned in to the best sources will re-tweet whatever Mashable pushes out… all very dull if you are already tuned into Mashable… and possibly uninteresting if you are not.

At a recent event where the organisers have 10,000 twitter fans, only a dozen folk outside the organisation helped with the promotion of the event… last year hundreds joined in… so what has changed?

Time has moved on and the true value of Twitter has shown to be very wanting for small businesses with limited resources and so they are far less engaged but haven’t got round to unfollowing as that takes time and why bother.

What would make Twitter more valuable to me would be to allow me to simply only display the Tweets of people who I follow and not their RTs as I want to hear what they are thinking, not what others are thinking…

Someone to think about Twitter