Ok – so Google has certainly done its fair share of helping the world of social media (or hindering it, according to your viewpoint). Taking tools such as You Tube, Blogger and Google Reader and making them accessible to millions has certainly been a major boost to each of these burgeoning areas. There have of course also been a few less than stellar steps including most recently Gooogle Buzz.
However, with its latest revision of its search engine homepage, I have to say that I feel it has given social media a real leg-up in the world of search and perhaps delivered a timely reminder that the worlds of social media and online search are …
| Article Categories: | Business Blogging, Social Media News, Social Networking, Twitter, Video & YouTube |
| Article Tags: | Blog Search Engine, Facebook, Google Search Results, Social Media, Social Search, Twitter |
Social media use in the election
- definitely Nick Clegg’s fault
We use technology to react to things in interesting ways … well, I think so. For me, a case in point happened yesterday when certain members of the national press turned on Nick Clegg ahead of the 2nd Leaders Debate and an unexpected reply came in the form of #nickcleggsfault over on Twitter.
Essentially, a number of stories appeared in the newspapers blaming UK Liberal Democrat leader Nick Clegg for a whole host of different things. Rather than leap to his defence, one Twitter user took a far more creative approach and started a hashtag named #nickcleggsfault to encourage people to come up with their own suggestions! A classic viral situation if every if saw one!! …
| Article Categories: | Social Media News, Twitter |
| Article Tags: | hashtags, Social Media in General Election, Twitter |
Being found via Social Media and Business Blogs
One of my preferred analogies when talking about social media and online marketing is the concept of spreading “welcome mats” around the internet. The more individually tailored mats you can make (and strategically place!), the more chance you have of being found in an increasingly competitive online market … and of course the better the chance of developing those all important contacts and relationships.
What’s a Welcome Mat?
So, what do I mean by “welcome mats”? In my opinion, they come in many shapes and forms but are essentially places on the web where you invite people back to your website or blog by introducing yourself (perhaps through something you have written or via a reference or recommendation) and making contact with them. This then boils down to a “doorway” back to your site indicated by a “welcome mat”. …
| Article Categories: | Business Blogging, Social Media Thoughts, Twitter |
| Article Tags: | Business Blogging, Google News, Google Search, Search methods, Social Media, Welcome Mats |
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