There has been an ongoing theme – to be honest, for quite a while now - resurfacing at various intervals, about the imminent death of blogging, generally to be replaced it seems with the social media tools of the moment such as Facebook and Twitter.
For a small minority, I would agree that this may well be on the cards. The ability to connect with people using little bitesized chunks of information is tempting and may seem easier than sitting down and writing something longer than the typical “update”. However, for the vast majority, and particularly businesses looking to use social media as a tool to reach their customers – shouldn’t we all be? 
– I would say that this prediction is premature in the extreme.
Indeed, with social media now firmly ensconced among the more established marketing and communications tools, I would suggest that not only will we not see a decline in the role of blogging, we will actually see it grow in importance. If you have a moment, then let me explain why – I guarantee that it’ll be worthwhile. …
| Article Categories: | Business Blogging, Business Networking, Social Media Thoughts, Social Networking |
| Article Tags: | Business Blogging, Facebook, LinkedIn, Online Marketing, Social Media, Twitter |
5 key elements of LinkedIn success
There is an ever increasing body of evidence showing that LinkedIn is the place to be within the social media world if you are looking to gain serious traction in the online business networking world. It is also generally considered to be a great social media antidote to the (all too often) chaotic worlds of Facebook and Twitter.
However, it’s important to realise that using LinkedIn can still very time intensive like most social media tools, even if we make the most of integrating our other online tools and sharing information we create elsewhere (as well as on LinkedIn itself). It’s unfortunately true that the business world is littered with people who have tried to take on too much and suffered the consequences – the internet world, because of it very nature, offers us a range of tools and the ability to follow in those footsteps unless we go in with clear business objectives in mind!
Therefore, to gain all of the benefits that LinkedIn can offer without suffering the potential downsides, it’s important to …
| Article Categories: | Business Networking, LinkedIn, Social Media Thoughts, Social Networking |
| Article Tags: | Business Networking, Social Media Tools, Using LinkedIn |
Google helping social media? Surely not!
Ok – so Google has certainly done its fair share of helping the world of social media (or hindering it, according to your viewpoint). Taking tools such as You Tube, Blogger and Google Reader and making them accessible to millions has certainly been a major boost to each of these burgeoning areas. There have of course also been a few less than stellar steps including most recently Gooogle Buzz.
However, with its latest revision of its search engine homepage, I have to say that I feel it has given social media a real leg-up in the world of search and perhaps delivered a timely reminder that the worlds of social media and online search are …
| Article Categories: | Business Blogging, Social Media News, Social Networking, Twitter, Video & YouTube |
| Article Tags: | Blog Search Engine, Facebook, Google Search Results, Social Media, Social Search, Twitter |
Social Media needs to be integrated
Social media tools aren’t intended to replace the current marketing tools and techniques that we already use – and they won’t, at least not in the short-term. What they are is complementary and, to be most effective, they should be integrated with our better understood online and offline tools.
Let’s remember: at the end of the day, all of these tools from business cards, conferences and magazine advertising to search engines, emails and Facebook marketing, are merely being used to communicate and help convey a message. The message is the key element. However, the benefit that social media offers is …
| Article Categories: | Business Blogging, Social Media Thoughts, Social Networking |
| Article Tags: | Business Blogging, Social Media Integration, Social Media Tools, Social Networking |
Social Media in the UK General Election
Well, the date of the General Election has finally been announced and now we have a month’s worth of high octane policy pushing and opposition putting down to contend with.
For me, not being a particularly political animal at the best of times, I will probably be most interested to see just how much use of online social media there is going to be, particularly following the footsteps of its heavy usage (and, at least in certain quarters, its success) in the US Presidential election campaigning of 2008.
I think that it’s fairly safe to assume that there will be much …
| Article Categories: | Social Media News, Social Networking |
| Article Tags: | Blogging, Facebook, Social Media, Social Media in General Election, UK Elections 2010 |
Social media use in the largest European companies
This is just a little something that I found interesting and wanted to share with you. The graphic below is part of a great set of posts over at the Flowtown blog, where they have put together a hugely interesting series of graphics which bring together figuratively some of the statistics that have been published around social media.
In this particular one, whose figures come from Burson-Marsteller’s Global Fortune 100 Social Media Study the part I found particularly interesting, you will see at the top of the graphic. It reports that when it comes to European based companies in the Global Fortune 100, 86% of them use one of the 4 major social media tools identified (out of Twitter, Facebook, YouTube and RSS) – that puts them right at the top of the global league. However, in contrast, when it comes to European companies …
| Article Categories: | Business Blogging, Social Media News, Social Networking |
| Article Tags: | Business Blogging, Social Media in Europe, Social Media Usage |
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