As they say, “It’s not the size, it’s how you use it!”
In 2012 there are thousands of social media platforms to choose from but which one will you use for what purpose is the question… do you choose the big platforms because you’ve heard the names mentioned so many times by so many “experts” that you feel you really should… or do you wait and see what floats past your view finder?
The reality is you need to understand the main platforms so you can add them to, or remove them from, your to do list…
If you’re in the B2B space, looking to find more customers, then a must visit and find out more about site is LinkedIn, of that there is no doubt in my mind. The closer you look to LinkedIn the more you appreciate both its simplicity and its amazing power and potential… truly a business lead generation platform you need to spend some time on.
But then there are other, newer, cleaner coded platforms that you’ll have never heard of. That have been thought through by their creators, designed, coded and ready for the world to engage with but because they are not on everyone’s lips, you are unlikely to explore their websites to find out more… unless you are lucky enough to bump into them through a random search… or the strategic use of social media!
At the Social Media Business Awards events we find new tools and give them a platform on which to shine… we hope to introduce UK platforms developed by local home grown talent but it is likely that they are shy in coming forward, being British. We’ll have to wait for them to show themselves while we celebrate great social media tools we have found that are being a little more vocal… probably US based because they’re not that shy when it comes to business and we all could learn from them.
Book your seat for our new Social Media Business Awards and get their bright and early for my presentation “Social Media Business Sales Update…”
Thank you.
Book your seat for the UK Social Media Business Awards Dinner £75 + VAT
The whole point of the UK Social Media Business Awards is to make new connections, meet buyers, suppliers and industry colleagues. We ensure the whole event is a learning experience… finding out how different social media platforms and service could help your business grow and prosper… we ensure you meet at least 25 people during the course of the day, this is to help those who prefer not to make the first moves and so usually don’t get to meet many people at events.
UK Social Media Business Award enquiries…
Jon Davey
Social Media Awards Organiser
Call 01753 852904
Or connect via LinkedIn
| Article Categories: | Business Networking,Joined up Social Media Campaigns,LinkedIn,Social Media Awards,Social Media News,Social Media Thoughts,Social Networking,Video & YouTube |
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Been waiting 48 hours to celebrate the 600th Member!
Social Media Directors Group has 599 members and it did so 2 days ago… been waiting for someone to join so I can celebrate this fact but nobody has!!!!
If you are reading this then please join…. You could make our days 
| Article Categories: | Social Media News,Social Networking |
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Do you need a Social Media Distribution Manager?
Are you looking for a Social Media Distribution Manager? Someone to identify which social media channels you should be engaging with and working out a social media distribution plan to ensure you are maximising your online engagements?
Then we need to talk and start by discussing your social media development strategy, then deciding who is going to be best suited to manage the social media distribution. This may be someone you already have in your team, we could take it on or …
| Article Categories: | Facebook,LinkedIn,Social Media News,Social Media Strategy,Social Networking,Twitter,Video & YouTube |
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Managing LinkedIn Groups
When you manage a LinkedIn Group you become responsible for the quality of the content that is on display.
It is easy to sit back and just let any old tut be displayed for the world to see and think that is doesn’t matter, what will be will be… but the people don’t like it…
I set up my first LI Group back in August 2008 and did very little with it until 2009. Based around the Business in Berkshire website we created to help local businesses connect back in 2004, the door is open for anyone to come on in who runs a business in or around Berkshire. Ex-pats are obviously welcomed into the fold but we do try and keep it Berkshire centric.
In recent months I made the decision that only paying BinB members could post items of self promotion on the discussions page as they should be given more flexibility than the average member.
You always get the freeloaders who don’t help the group in anyway and simply post how brilliant they are at any given opportunity. The course of action I have taken with these is to ask them politely to refrain and if they ignore, give them one more chance and then simply delete them from the group if they can’t help themselves!
We are now just 1 person short of 900 members and yesterday I had 3 requests… at 9am today I will announce 3 or 4 new members and ask the BinB LinkedIn Group members to choose which one should be awarded the title of the 900th BinB Group Member… we will then celebrate them and see if we can’t drive business their way… which will then make for another story Keep feeding that PR machine…
We also have a Social Media Directors group which I have simply let be and grow to 400 members organically… best go find the 400th member in their as well
Look what happened when I asked if we should have some rules the other day… the people, the quiet majority, they have spoken…
| Article Categories: | Business Networking,LinkedIn,Social Media News,Social Media Thoughts,Social Networking |
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Increasing your followers using Hootsuite
A couple of years ago I ran an exercise using Hootsuite and Google News RSS feeds to increase my Twitter following.
I went from 200 to 1000 twitter followers on my @jondavey account in a few weeks which made me smile
At that time I had made a decision to follow anyone who followed me. Word got round and a colleague asked why I was following a bunch of ladies from Russia! Oppps, re-think was needed.
I decided to immediately unfollow all but 13 people and monitor what happened. Within 24 hours I lost 25% of my database, during the following week another third dropped away leaving me with half of what I had originally had.
More recent hands on research has shown me that although many may follow, only a few actually listen to what you have to say and many of those tend to be overseas!
With the launch of I Love Windsor and wishing to tweet regularly but not having the time you need to have a plan B. Revisiting Hootsuite and it appears to have moved on a peg or two with some nice added value. You can create multiple RSS feeds, plug in Google stats, plan, generate reports. A most impressive suite of tools for the budding online business apprentice of the future and the slightly older, less flexible, not so sure business person of today
I have signed up for a PRO account to gain access to the new features and will feedback the results of my engagement through this here blog and you can see for yourself the impact on the Tweets by tuning into @windsordaily and then obviously sharing this news widely with your followers.
Thank you, in anticipation of your first re-tweet
Jon Davey
Social Media Director
01753 852904
| Article Categories: | Business Blogging,Business Networking,Facebook,LinkedIn,Mobile Media,RSS,Social Media News,Social Media Thoughts,Social Networking,Twitter,Uncategorized |
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Social Media Directors LinkedIn with Associations
Social Media Directors have been running LinkedIn workshops for 18 months and have created a very polished presentation format that seems to be addressing most of the questions that people have regarding this incredibly powerful customer relationship management solution.
With over 130,000 business men and women registered within a 10 mile radius of our Windsor office, there will be thousands more thinking, “I really need to know more about that LinkedIn that everyone is talking about!”
We’d like to speak to those who are willing and able to value their training so we can offer our How to Use LinkedIn for Business workshop.
A few of those who have attended our workshops have added their comments and testimonials to our Social Media Directors blog, please review and contact me, Jon Davey on 01753 852904.
We would particularly like to talk to Associations and Business organisations that would like to gather their members together for a workshop, tailored around your specific industry.
Thank you for taking the time to read this and we look forward to hearing from you shortly.
Jon Davey
Social Media Director
01753 852904
| Article Categories: | Business Networking,LinkedIn,Social Media Events,Social Networking |
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