Is Google helping sites with Google ads fly higher than those without or is it really picking the best articles through its panda eyes?
This morning I was looking to top up my list of social media events on our socialmediaevents.co.uk website… logical if we want to be found and offer relevance around searches for social media events!
The first article I came across, after searching Mashable, a few months back they had a great list but that seems to have disappeared, was a story on The Belfast Telegraph website about the “Social Media Association for Business” holding an event on a barge.
What got me was there was no link to the actual event, it simply had a title of “Social media event to make a splash on barge” and was literally only 71 words in length, surrounded by adverts, many provided by Google … see for yourself.
Is this journalism or simply another page on a site full of Google sexy stuff that Google shows to the world, giving it a top listing because it is full of Google sexy stuff… I think we need more from professional journalist and search engines or people may start looking for alternative ways to search the web.
Perhaps they already are? Have you seen LinkedIn Today, a personalised news feed based on what your contacts are interested in, so you may be too… take a look at LinkedIn Today. (Chances are the link will only really work if you have a LinkedIn account).
Just a thought. Thank you for listening.
Jon Davey
Social Media Director
01753 852904
| Article Categories: | LinkedIn,Social Media Events,Social Media Thoughts,Uncategorized |
| Article Tags: |
Auto bot get outta here! Auto tweeters need retuning…
I read a story by John McElhenney aka @jmacofearth about how Auto-Bots Are Killing Twitter; Why Auto-Social & Robot-Social is Bad for Social
Read his article here: Auto-Bots Are Killing Twitter; Why Auto-Social & Robot-Social is Bad for Social
His twitter account followers sky rocketed because a bunch of twitter spammers jumping his account. I’m reflecting on his 11,412 followers, he is following 9,711 twitters so perhaps the auto bots are thinking he’ll follow us, the next chap will follow us and by mid day we’ll have 10,000 followers… 20,000 the next and on to 1,000,000 by the end of the month!
Perhaps there is a self cure with much of the Twitter rush to have as many followers as possible and that is just to follow those in your core strategy, rather than every man and his blue twitter birds via auto bots.
I run different strategies on my social media platforms… with the BinB LinkedIn Group I only allow those who live in, work in or have a connection with Berkshire to join in. With the Twitter account I follow folk in Berkshire who follow us @binbnews … with both, if people gate crash my party I have a word and then push away, deleting my connection with them if they ignore my requests for fair play.
Over at Social Media Directors I manage the SMD LinkedIn Group with an open hand… everyone can join in and say most what they please. All I ask is that, if they auto post, they make it feel real. With regards to Twitter Mark, my partner in SMD, has created a @linkedinguys twitter stream which offers a professional feed around LinkedIn, our primary training offering.
He also has @blogcoach which he started a few years ago which has over 7,500 followers and I have @jondavey which I created using an auto feed of quality Google news and parked a few months back but I’m thinking there is mileage in complimenting Mark’s quality feed with my own random news feed… best go visit Hootsuite and see what it can do for me…
Currently our LinkedIn workshop is proving very popular and there is demand to create multiple versions based on “What is LinkedIn?” and “LinkedIn for Business” as classroom interactive workshops. Similarly, there is a need for a “What is Twitter?” workshop and once we have our core ducks in a row we’ll roll out the crispy blue duck!
Thank you for listening.
Jon Davey
Social Media Director
01753 852904
| Article Categories: | LinkedIn,Social Media Thoughts,Twitter |
| Article Tags: |
Educated people value LinkedIn training
It seems obvious but it is very apparent when I look at the course attendees for our LinkedIn workshops that those who have initials after their name are willing to pay for training, while others prefer to just dive in and swim around.
I will ask the question of these intelligent folk at our workshop on Friday and see what they have to say… in the meantime I think I’ll go ask it of our LinkedIn Group for their take and you can always add you two penneth below… I can then produce a thesis on the subject 
| Article Categories: | LinkedIn,Social Media Thoughts |
| Article Tags: |
Increasing your followers using Hootsuite
A couple of years ago I ran an exercise using Hootsuite and Google News RSS feeds to increase my Twitter following.
I went from 200 to 1000 twitter followers on my @jondavey account in a few weeks which made me smile
At that time I had made a decision to follow anyone who followed me. Word got round and a colleague asked why I was following a bunch of ladies from Russia! Oppps, re-think was needed.
I decided to immediately unfollow all but 13 people and monitor what happened. Within 24 hours I lost 25% of my database, during the following week another third dropped away leaving me with half of what I had originally had.
More recent hands on research has shown me that although many may follow, only a few actually listen to what you have to say and many of those tend to be overseas!
With the launch of I Love Windsor and wishing to tweet regularly but not having the time you need to have a plan B. Revisiting Hootsuite and it appears to have moved on a peg or two with some nice added value. You can create multiple RSS feeds, plug in Google stats, plan, generate reports. A most impressive suite of tools for the budding online business apprentice of the future and the slightly older, less flexible, not so sure business person of today
I have signed up for a PRO account to gain access to the new features and will feedback the results of my engagement through this here blog and you can see for yourself the impact on the Tweets by tuning into @windsordaily and then obviously sharing this news widely with your followers.
Thank you, in anticipation of your first re-tweet
Jon Davey
Social Media Director
01753 852904
| Article Categories: | Business Blogging,Business Networking,Facebook,LinkedIn,Mobile Media,RSS,Social Media News,Social Media Thoughts,Social Networking,Twitter,Uncategorized |
| Article Tags: |
Are social media techies trying too hard?
“Does no one wait until the second date these days?” was my immediate thought this afternoon when I went to explore a new online community.
Within 15 minutes of me joining I got a well timed email to say thank you for joining, there would be a lot of interest in my services for [main discipline] as I looked so fab in peach and I should check out this 2 minute LinkedIn video.
Not your standard video, a 2 minute snack, nice and short, they’ve obviously been on the “keep it tight” training course but forgot all they learned on the “Don’t try and pull the wool over my eyes” course the previous week
The subject was not “How to use LinkedIn to max your business lead generation” but the alternative, “How to bring all your known contacts over to our club so we can bleed them dry” DVD which can be bought at the Techies Rule the World video store over on City Ville, a store I have yet to create but will when I have enough moolah! (That’s a game that really gets you engaged over on Facebook for those who are like, “What’s he swallowed today?”)
I’m sorry but I am happy to pop by and have a look around your great new social media platform but please respect my boundaries and don’t try and get me to be your best friend within 4.3 seconds of us meeting and don’t expect me to open my rolodex for you to pinch my cards and spray my contacts with your spam, they get enough of mine!
Are social media techies trying too hard? Please apply traditional sales and marketing values to your social media platforms if you want humans to engage.
This is where LinkedIn have it so much righter than many other imitations… and why I am a fan and keep preaching its value to professional business men and women that I meet… and why others don’t create the head of steam they would like.
But, hey guys, thank you for giving me fodder for this story as I had needed a few hundred words for my Social Media Directors blog, I’d been so busy laying the foundations for new local world which requires the minimum effort on the part of my fans… that’ll be www.ilovewindsor.co.uk
If you are not busy on the 24th June please join us for our
How to use LinkedIn for Business workshop
at The MacDonald Windsor Hotel.
Thank you.
Jon
Social Media Director
01753 852904
| Article Categories: | Business Networking,Facebook,LinkedIn,Social Media News,Social Media Thoughts,Social Networking |
| Article Tags: |
Is it the Re-Tweet process or the Re Tweet count that is important?
Recently it became very apparent that increasing folk are doing a bunch of re-tweeting. Obviously Twitter, looking to exceed the floatation values of LinkedIn and GroupOn combined, would like you to re-tweet until the cows come home.
According to a major burger chain that is unlikely as they have a new recipe which is based on home grown stock rather than African imports
I have posed a question on LinkedIn asking for feedback on What’s your over riding attitude to the re-tweeting of others tweets?
BUT this survey misses the most important point… I put it to you that the re-tweeting process is not what is important, it is the visual impact a story has if it has been re-tweeted that matters.
A page showing 2 re-tweets makes you go “Well!” in a sympathetic way… a page that says 2000 re-tweets makes you go “WELL!!!” these guys are like way popular, I must get to know them
I guess you could add a zero to your invoice if you rock the re-tweet world?
Go compare our LinkedIn event, now has 6 shares on LinkedIn, so looking a little more important than it did with 2, with those re-tweets over at Mashable.
Even if people like what we do, which they do, they may be unsure how to use the “share” button… we’d best ensure we teach our workshop attendees using our event promotion page button
They also may not feel motivated to join in such a small re-tweeting gang… not even a gang, just a few appreciative folk…
While over at Mashable they have a bunch of stories that are being redistributed around the planet every second of every day, with “likes”, “shares” and “re-tweets” coming out of their ears… if 100+ have liked something then you’d better make sure you do too, if you want to be “in with the in crowd” that is…
Is there a playground theme running through all this?
I hope you can join us for our next LinkedIn workshop on the 24th June, take a look at the detail at www.howtouselinkedin.co.uk or call me for more information.
Thank you.
Jon
01753 852904
| Article Categories: | Business Blogging,Facebook,LinkedIn,Social Media Events,Social Media News,Social Media Thoughts,Social Networking,Twitter,Video & YouTube |
| Article Tags: |
