While at Google’s Campus the other day for a EuroCloud event I took the opportunity to post my business card on their canteen wall… this morning I got a call…
I love the fact that I get a call from inside Google because of an old fashioned poster on their board! Mind you, they have grown their business using traditional media.
Well, yesterday the enquiry came in but I was in London speaking at the Sustainable Supply Chain Forum 2012. I picked it up via my PC this morning and called Vincent to discuss his query some more…
Having started the content side of Business in Berkshire in 2004, I have an appreciation of how difficult it can be to get people to join in… Vincent already has 100 bloggers willing to post fresh content… a great achievement in 5 months.
His concern is around driving more via Facebook & Twitter… I said we could ask the audience and see what feedback people offer… people love to share their wisdom and asking them to do so via their preferred social media method is a logical way to go about getting feedback…
Please respond to this via your favourite platform and use the #ivyloveswalls … that should be easy enough to track, Twitter and Google are not showing any results for that has tag at this time… you can also comment on the page below…
Here’s Vincent request post our conversation… let’s get him some feedback and show that crowd sourcing feedback is the way to go… let’s hear what you’ve got!
Hey, I run www.planetivy.com
We aim to provide news for the bored generation exciting and offbeat news and opinion for young people.
We’re 5 months old and looking to improve referrals in from Facebook and Twitter.
We have a few followers on each but little interaction, though we tend to get more replies on Twitter, the actual referrals in are a lot stronger on Facebook.
We’d love to hear your ideas on the best way of helping our site grow.
Thanks!
Vincent Dignan
Editor-In-Chief
PLANET IVY
http://www.facebook.com/planetivy
http://www.twitter.com/planet_ivy
I’ve added a description of the EuroCloud event I attended because if the people below have their virtual ear to the ground, a mention of their name may trigger a viewing of this story and onward sharing to their crowd… that’s the theory anyway ;0
Growing Your Business in the Cloud
Early September I was invited up to Google’s Campus in London’s Tech City for a EuroCloud’s Growing Your Business in the Cloud networking event. The presentations were very interesting, giving my some big names in the industry… Nathan Johnston Head of Sales, Memset… Chris Purrington MD, CohesiveFT UK… Geraldine Rizzo Director of Marketing, Zuora… Ian Moyse Sales Director, Workbooks… Melissa Di Donato VP, EMEA ISV & OEM Program, salesforce.com and the panel session was moderated by David Terrar CEO, D2C Limited
Thank you.
Jon Davey
Director of Aspirational Customer Experiences
Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
01753 852904
| Article Categories: | Business Networking,Facebook,Joined up Social Media Campaigns,Social media engagement,Social Media News,Social Media Strategy,Social Media Thoughts,Twitter |
| Article Tags: |
Social Media Directors Green GCSE Programme #SMWLDN
In 2012, Generation C require, no, they DEMAND Sustainable Education… they want to listen to what you have to say and form their own opinions to share with their followers via their preferred social media channels.
This is meant to be a light hearted, thought provoking presentation aimed at giving those interested in sustainability a few things to think about after lunch at the Sustainable Supply Chain Forum 2012.
I’m on immediately after lunch, around 1:30pm on Tuesday 25th September 2012. It is Social Media Week in London #SMWLDN and during February’s Social Media Week I was the lucky winner of Social Media Week’s Personality of the Year with my www.vote4me.org.uk campaign… come and watch me sparkle 
by Jon Davey
Director of Inspirational Customer Experiences
Social Media Directors
Please feel free to click the image below and download the Green GCSE Programme document… perhaps you’d like me to come up with a social media strategy for your organisation… then again
As individuals we can make personal choices based on the messages we choose to absorb. Sharing those facts we find interesting, educational or just simply just amusing, with our friends, colleagues and anyone else who chooses to listen to our personal social media communication channels.
A recent study by IBM informed us that 80% of CEOs believe their organisation’s offer a superior customer experience… customers advised that actually 8% was nearer the mark.
We do like to think we have it all sorted… but should we be more open?
Recently I read an article that suggested the difference between an ordinary athlete and an Olympic medallist was, in part, down to their willingness to listen to what others had to say about their performance… to be open to new ideas…
Please come an join in my Q&A session at the Sustainable Supply Chain Forum 2012 on Tuesday 25th September 2012 at Radisson Blu Edwardian, 9-13 Bloomsbury Street, London. WC1B 3QD.
Registration from 8am, the forum starts at 9:15am and my session begins when I’m told
I’ll share my thoughts on creating sustainable value together and how you need to be aware, if not engaged, with a range of communication channels if you want to be seen as offering a superior customer experience in 2012.
I’ll not be talking for 45 minutes, as Epictetus advised us 2000 years ago, we have two ears and one mouth so we can listen… I plan on sharing for 15 minutes before opening up the floor for questions from those in the room… we’ll then all answer them together… I facilitate communications, not dictate… that’s so 1984
Thank you.
Jon Davey
Director of Inspiration Customer Experiences
Encouraging Positive, Proactive Participation
Social Media Directors
01753 852904
Sustainable Supply Chain Forum 2012
This is a highly focused and exclusive one day event for selected senior executives with an interest in managing a sustainable supply chain. It will be a great opportunity to hear from industry experts in this area and to discuss a wide range of current issues.
Creating sustainable value together
The SSC Forum 2012 is a unique event. It brings together a select group of invitees who are facing the challenge of managing successful, profitable and complex supply chains whilst reducing greenhouse gas (GHG) emissions and meeting regulatory reporting requirements. Attending the event will therefore enable you to:
• Listen to experts who will be presenting at the forum and engage with them on the latest trends and thinking.
• Attend the sessions that are relevant to your business needs.
• Gain new insights and ideas that can provide you with the edge when it comes to maximising commercial returns and minimising risk in the supply chain.
• Benchmark your company and network with other executives and companies who are grappling with the same issues.
| Article Categories: | Business Blogging,Joined up Social Media Campaigns,social influence,Social Media Events,Social Media News,Social Media Strategy,Social Media Thoughts |
| Article Tags: |
#waitrosereasons social media campaign #FAIL or engagement #WIN you decide…
The best thing about this week’s #waitrosereasons social media campaign is the number of social media experts queuing up to offer their opinion on if it was an #FAIL or #WIN…
Their favourite phrase, being a cheerful bunch, is obviously social media #EPICFAIL!
This is because they are juding things on their own limited criteria… the phrase “social media expert” is being ridiculed in 2012 because many Social Media Managers appear to judge a day’s work based on the number of Tweets & Facebook posts they make… in my humble, Social Media Managers need to grow up and become Social Media Directors.
I decided to call myself a Social Media Director in 2009 because I wanted to offer a quality service… thinking strategically about what clients think they need and what they should be doing… looking to measure the effectiveness of a campaign on key KPI that they recognise… building communities of people that ARE interested in a particular subject… that’s real social media engagement… changing, or better still, working with hearts and minds
The #waitrosereasons campaign is very simple, they asked people to finish a sentence… @waitrose: Finish the sentence: “I shop at Waitrose because ________.” Which obviously left it wide open for folk to have some fun…
Personally I think this campaign will run & run… it made me smile when I first read the Twitter responses to #waitrosereasons Friday evening… the campaign started on Monday and some were already saying, “This is so old…” we live in such instant times! Not sure how many tweets they are getting but a few new ones every hour are being published and why should that stop? It’s not date specific… it will grow in momentum…
Perhaps Waitrose could add to it… a prize for the creator of the funniest tweet being invited to do the Waitrose Christmas bash, that’ll get the comedians working out some great one liners…
Just Google #waitrosereasons and you’ll see that over 12,000 pages have been indexed… so very possibly more people have written about it in their blog than tweeted it… Waitrose have 32,000 Twitter followers which obviously is nothing like the number of shoppers they have… most of their shoppers will probably have not heard of Twitter… if they have it’s probably via mentions on the BBC.
Looks like Waitrose are going to get more mentions… well done you clever people…
It would be good to gather opinion… what’s your take? Is this a #WIN, #EPICFAIL or something completely different?
Thank you.
Jon Davey
Director of Inspiration Customer Experiences
Encouraging Positive, Proactive Participation
Social Media Directors
01753 852904
| Article Categories: | Business Blogging,Joined up Social Media Campaigns,social influence,Social media engagement,Social Media News,Social Media Strategy,Social Media Thoughts,Twitter |
| Article Tags: |
Are you prepared for the NEW GREEN GCSEs?
Hopefully we’ll see a new Law implementing the new GCSEs. In 2012 any new plan cannot be the concept of a single man with obvious secret powers over those around him… hiding facts to benefit his own empire building… keeping the back door open to allow his cronies to feast at the trough.
Generation C require Sustainable Education (GCSE) to ensure that all the facts are known and freely available to those wanting to know more. Facts that are allowed to speak for themselves, not manipulated to fit a PR agenda. Like it or not, the truth will be found out and shared… best to be up front and honest in the long run.
As individuals we can make personal choices based on the messages we choose to absorb. Sharing those facts we find interesting, educational or just simply just amusing, with our friends, colleagues and anyone else who chooses to listen to our personal social media communication channels.
A recent study by IBM informed us that 80% of CEOs believe their organisation’s offer a superior customer experience… customers advised that actually 8% was nearer the mark.
We do like to think we have it all sorted… but should we be more open?
Recently I read an article that suggested the difference between an ordinary athlete and an Olympic medallist was, in part, down to their willingness to listen to what others had to say about their performance… to be open to new ideas…
Please come an join in my Q&A session at the Sustainable Supply Chain Forum 2012 on Tuesday 25th September 2012 at Radisson Blu Edwardian, 9-13 Bloomsbury Street, London. WC1B 3QD.
Registration from 8am, the forum starts at 9:15am and my session begins when I’m told
I’ll share my thoughts on creating sustainable value together and how you need to be aware, if not engaged, with a range of communication channels if you want to be seen as offering a superior customer experience in 2012.
I’ll not be talking for 45 minutes, as Epictetus advised us 2000 years ago, we have two ears and one mouth so we can listen… I plan on sharing for 15 minutes before opening up the floor for questions from those in the room… we’ll then all answer them together… I facilitate communications, not dictate… that’s so 1984
Thank you.
Jon Davey
Director of Inspiration Customer Experiences
Encouraging Positive, Proactive Participation
Social Media Directors
01753 852904
Sustainable Supply Chain Forum 2012
This is a highly focused and exclusive one day event for selected senior executives with an interest in managing a sustainable supply chain. It will be a great opportunity to hear from industry experts in this area and to discuss a wide range of current issues.
Creating sustainable value together
The SSC Forum 2012 is a unique event. It brings together a select group of invitees who are facing the challenge of managing successful, profitable and complex supply chains whilst reducing greenhouse gas (GHG) emissions and meeting regulatory reporting requirements. Attending the event will therefore enable you to:
• Listen to experts who will be presenting at the forum and engage with them on the latest trends and thinking.
• Attend the sessions that are relevant to your business needs.
• Gain new insights and ideas that can provide you with the edge when it comes to maximising commercial returns and minimising risk in the supply chain.
• Benchmark your company and network with other executives and companies who are grappling with the same issues.
Managing Social Media – LinkedIn Group Basics
As part of my Managing Social Media series, which is being inaugurated with this article about managing LinkedIn Group Basics, I have created this article based on a conversation with an agency today.
Social Media is about real time engagement… you can’t put off till tomorrow what you were thinking today… if you do you’ll never get anything down “on paper” and the search engines will have moved on already.
If someone is asking you a question then others will also want to know the answer… some will find the answer by searching Google… preferring not to engage with real people in real time, they’ll let their fingers do the walking, typing into the search the key words they are interested in… this could be “managing linkedin groups” in this case.
Others will turn to their agency contacts, most of whom will be non the wiser because they’ve not got round to working out what LinkedIn is just yet… they’ve been putting it off till tomorrow
Obviously this is where I come in… and why I scribbled this sort article… so it gets picked up by Google and found by those searching for answers… who may wish to commission me on a short contract…
Managing LinkedIn Groups or any social media platform comes down to common sense, being fair and allowing only quality through the front door… I’ll just highlight LinkedIn Discussions, Promotions and Jobs for this article…
The Discussions page, for all in intensive purposes, is the front door of a LinkedIn Group… if it is full of spam then the chances are the group isn’t managed, it’s just been set up, forgotten about because it didn’t perform the way the builder hoped and left to attract any old crap… most folk have very short attention spans and so many groups are just full of junk.
Ask yourself, would you join? You might if it has 10,000 people you don’t know and you think they may be of use to you… but if it has 50 folk or less, unless you feel the group has potential to attract quality people, then you are unlikely to join… and if it’s full of spam? You’ll just walk on “bye”…
If people post promotional articles then the best place for them is the Promotions tab… for two reasons… if you add to the promo section then it just goes to that section, no email is despatch, which is the case with discussions… an email goes to all those who have indicated they are happy to receive discussion posts from the group… estimate 1/3rd of the group members have ticked this box.
If people come in and post jobs to the discussions board then ask them to make sure they post future jobs to the Jobs board… if they don’t then block their ability to post directly to the group… if they persist, delete them.
But the jobs section can be a good way into organisations in the relevant field covered by the group… so in the case of the Business in Berkshire Group… asking in house recruiters to make sure they post jobs on our board may open some future doors… you just never know… they will also be of interest to a number of members… not just for themselves but possibly for a friend.
If recruiters don’t add jobs then you can always search for local jobs and post them yourself… I occasionally do this to add interesting content to the page for when people come wandering by.
That’ll do for this, our first article in the series… help me to help you by asking questions below, relating to group management, and I will answer them either below, or if inspired, by way of another article.
Thank you.
Jon Davey
Director of Inspiration Customer Experiences
Encouraging Positive, Proactive Participation
Social Media Directors
01753 852904
| Article Categories: | Business Blogging,LinkedIn,Social Media Platforms,Social Media Strategy,Social Media Thoughts |
| Article Tags: |
Twitter auto-tweets can generate significant website traffic
Twitter auto-tweets are a very powerful way to drive strangers to your website, while at the same time boost your SEO… so why do so many UK social media “experts” view it as the devils work?
It always amuses me when I get a UK social media expert respond to one of my auto tweets… the venom that some of these guys can spit!
I know when I’ve hit an Aussie because he’ll come back… “Alright sport, fancy a Fosters!” or similar… they’re a friendly bunch.
American’s will also respond positively… a recent campaign I’ve run aimed at finding a Social Media Director role in New York City is gaining momentum… I published an article, inc. video, on 2 pages of my SMD site… they have had a total of 13 shares on LinkedIn and 50 tweets… most of those tweets have been via my auto-tweeter which is listening out and tweeting folk in New York City saying “@newyork Hey, have you got a social media job for this limey? www.socialmediadirectornyc.com”
I’ve had some good feeback… and the added bonus of this social engagement… google loves it… quick analysis of logical key word searches… social media directors nyc is flying high in top spot and 11th for director… extend the acronym to New York City and we’re 2nd, 12th respectively… that’s the story in the UK… not sure about state side, I’ll ask the next guys who respond to check that out for me.
Another great example… if people mention the Queen & the Jubilee then they get a tweet from my @ilovewindsor account… “@twitterdude if you are interested in the Queen’s Jubilee year then you’ll enjoy this http://www.ilovewindsor.co.uk/news39.html share it, thank you…” And they do, many making it their favourite tweet… at the time of writing, the video has had 1737 views!
The only people that don’t seem to enjoy my auto-tweets appear to be a few social media people from here in the UK…
When I won Social Media Week’s Personality of the Year in February a couple of industry folk demanded a re-count… I had just started using auto tweets which they felt was the work of the devil… the recount showed that I was a fair and square winner… twitter didn’t even come into it… I have real fans who enjoy my weekly emails… you can read more about that campaign over at www.vote4me.org.uk
I did snap shot their responses but not wanting to get them sacked from their day jobs I have refrained from publishing them… when in reality, if I was negatively inclined, I would name and shame! We worry about cyber bullying with the kids, grown ups can be just as bad.
What gets me is the fact that those that don’t approve have invariably not tried it… they have simply decided it doesn’t work and is a #FAIL because they’ve been influenced by the views of others who similary, haven’t tried the technique, they simply parrot the thoughts of those they consider “social media experts”.
Personally, I prefer to try things for myself and base my processes on real, quantifiable experiences…
Obviously the auto-tweets need to be appealing to the reader… the non appealing, spammy tweets that make up most auto tweets are pointless, they are not going to generate clicks and probably account for the negative opinions of social media folk…
When you first start you’ll obviously create tweets with a salesy vibe… but as you develop your techniques, with experience they will become more human, entertaining and therefore engaging.
Personally, when I check my own twitter accounts, I don’t tend to view the stream of consciousness that is being made up of all that I follow… I will head straight for the @ folder to see who has messaged me… I’m sure I’m not alone… this is the page my auto-tweets will appear on…
Probably why 13% of my Social Media Directors website visitors are from Twitter… 40% find me via great SEO… for reference, 8% come in from LinkedIn where I’m most pro-active.
Get trying some auto-tweeting and work out if it’s for you through trial and error…
Thank you.
Jon Davey
Director of Inspirational Customer Experiences
Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
01753 852904
| Article Categories: | LinkedIn,Social media engagement,Social Media News,Social Media Strategy,Social Media Thoughts,Twitter |
| Article Tags: |
