Seminar: Seven Secrets of Successful Online Networking. Speaker: Jon Davey Social Media Directors and Social Media Personality of the Year Event: Woking Means Business Exhibition Time: 1pm Venue: H.G. Wells Conference & Events Centre Room: Kemp Room
… why LinkedIn isn’t working 100% for you, and how to fix it!
Whether you’re just launching your business into cyberspace, or you’re a signed-up member of every social network across the Galaxy, today you’ll discover how to fire up the hyperdrive and ‘do the business’ at warp speed on Linked In, the Universe’s Number One business network. Your ‘Captain Kirk’ for this mission is Jon Davey of Social Media Directors – accomplished online communicator and all-round ‘Top Gun’! Strap in tight – this will be quite some ride…
Places are strictly limited. Please arrive in good time to ensure your seat. As these are free sessions, everyone who pre-books does not attend so places are cannot be guaranteed.
Go book your seats for the FREE seminars…
Thank you.
Jon Davey
Director of Aspirational Customer Experiences
Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
01753 852904
| Article Categories: | LinkedIn,Social Media Directors Events,Social Media Events,Social Media News,Social Media Thoughts |
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Social Media Recruitment Agency London
If I was just a mere Social Media Director looking for work, I’d simply go on the job boards and look for appropriate roles, sign up for emails and fill in the application forms as they landed. #SMJLDN
But, for a mongrel like me, the social media recruitment agency in London would run my application through the filter system, a red flag would be raised, a siren sound and the CV would be immediately turned to dust.
Why? Because it just isn’t perfect… I only scored 97% and only 99% will do in 2012… Do you know how many social media people are looking for work??? …
Is measuring social media influence an Oxymoron? Share your thoughts below…
Earlier this week, I tweeted @AndrewGrill a message… he seemed to have his system on auto-tweet during #SMWLDN with mentions of influence… and links back to the table of influence & reach on his website… he would, he’s the CEO of @kred.
His profile says that they “help companies find influencers in a transparent way”… but surely this assumes influencers in a particular field are using social media to a degree that would mean they had little time for researching what they are suppose to be the best & therefore most influential at?
I therefore submit that measuring social media influence is an Oxymoron and look forward to discussing this on your favourite social media channel, as long as it’s my blog 
Or Twitter @2020socialmedia, LinkedIn, Facebook
Let’s use #SMIOYM
I’ll publish a summary of the findings if anyone of influence responds
Thank you.
Jon Davey
Director of Aspirational Customer Experiences
Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
01753 852904
| Article Categories: | social influence,Social Media News,Social Media Platforms,Social Media Strategy,Social Media Thoughts |
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RESPECT Your Social Media Community Managers #RESPECTsmcm
I’ve been engaging online since 1999 and started by first social media community in 2002… in the form of an email newsletter and I putting a shout out for companies to RESPECT Your Social Media Community Managers #RESPECTsmcm
You might say “What you on about? Social media wasn’t around in 2002 old timer!” And you’d be right, but also a little rude… I’m not that old… is not like I’m 50 or something… trsshhh… I’m a young wiper snapper at a mere 47
Obviously I’d respond by saying that we didn’t call it social media… that happened when technology allowed us to communicate 2 ways on a single platform… prior to that happening we could respond “socially” by picking up the phone and commenting on the email newsletter, as many did… or simply hitting reply and making your feelings felt…
I’m currently looking for part-time Social Media Community Manager roles that I can blend together… communities need attention each day but they may not need full time engagement. I have a 2.5 day a week opportunity that is looking good, should get signed off shortly but that leaves more time in the kitty. Another 2.5 days would be great, that would then allow 2 days around my own community which needs a slight rudder adjustment.
The way I have approached business for the last 13 years has been based on bashing on doors, looking for projects with companies directly, mostly in the SME market place… trouble is they are feeling the financial pressures of life and require INSTANT results on any spend… so the slow burn needs to be funded by bigger pockets.
This has led me down a path of finding agencies to work with and therefore searching the job pages, working out the job title that best describes what I can bring… of which there appears to be many… but my favourite is Social Media Community Manager.
Then when you read spec of what is expected and the salary band, it reminds me of how so many businesses put the least experienced people on reception and then when people phone in, the first impression might not be the greatest…
So you have your social media community which means that for many, the first engagement with an organisation could well be reading the message of a friend with a link to a page on the community where there’s a great conversation going on… perhaps a couple of folk are picking on the community manager who has just joined the company on £20k and is expected to go straight into the fray and sort it out…
Get real… £20k works for someone who is living at home and only needs beer money but how the chuff do you expect a grown up with life experience & responsibilities to be attracted to the job?
A Social Media Community Manager has to command the respect of those around them and be able to work out what direction to go in which will keep the community engaged… if you’re talking computer games or those new fangled rhythms then I get using a young person would make sense…
But if you are looking to create a serious business community which will attract and retain key influencers in your market place then please, think carefully and offer a grown up salary of around £50k pro-rata if you want the job done properly.
Show a little RESPECT for your Social Media Community Managers #RESPECTsmcm.
A couple of days ago I wrote an article entitled “Social Media and Community Manger” as I see that as the hot phrase for someone searching for someone like me (I feel a song coming on!)
The space is hot with the recruitment sites and top agencies flying at the top of Google… for this phrase you might be willing to click through to page 2, maybe 3 to find what you are looking for…
I couldn’t find myself on the first 6 pages so had to bring in some bigger guns…
Yesterday I bought socialmediacommunitymanager.co.uk and pointed it directly at the story… then set up a couple of auto tweets which included the link and are set to listen out for mentions of “social media” AND “community manager”…
We’re now 8th on page 4 of Google… and climbing… the tweet has been re-tweeted scoring more credibility points… give it a few days and we’ll be at the party
Do you need any help with this stuff or do you have it sorted?
Thank you.
Jon Davey
Director of Aspirational Customer Experiences
Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
01753 852904
FutureMedia : ‘What happens next in Content’
Now in its 13th year FutureMedia is about ‘what happens next in content’. We are looking for case studies from the digital frontier, the most compelling digital speakers, thinkers, producers, to join panels or present keynotes on how the converged content business continues to develop.
http://www.c21media.net/futuremedia-2012
| Article Categories: | Content,Social Media Events,Social Media News,Social Media Strategy,Social Media Thoughts |
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Social Media and Community Manager
Jon Davey Social Media and Community Manager
Tel: 01753 852904 ~ 07881 744495
Email: jon@socialmediadirectors.co.uk
LinkedIn: http://uk.linkedin.com/in/jondavey
Profile
I am an intelligent, innovative, inspirational, hard working, creative thinker who engages with people online, on the phone and in real time. I’ve worked in FMCG, B2C, B2B both directly with the company and through agencies.
I’ve been involved in the online marketing space since 1999 and with social media since it started shooting through the virtual gaps in the pavement back in 2007/8. My ear is always on the ground, listening out for better ways to engage with existing & potential clients.
Jon Davey Social Media and Community Manager : Can you connect with this guy?
The most logical job title for me today is COMMUNITY MANAGER although I sometimes go by the mantle Director of Aspirational Customer Experiences. Today people can find out anything about you at the click of a mouse… you’d best make sure they aspire to be like you / your brand or they will disconnect as quickly as they connected.
Jon Davey Social Media and Community Manager : Check out his bling
I have built good rapport with my own “fan” base over the years and this lead to me being the Winner of Social Media Week’s UK Personality of the Year in February 2012. www.vote4me.org.uk
If you need someone who gets things done to come and make a difference at your organisation then let’s meet for a coffee and work out if we can help each other.
Jon Davey Social Media and Community Manager : Giving a presentation
Thank you.
Employment
1999 – Present LiaiseOnline Limited, Managing Director
I have been working with clients both large and small, mainly small, generating business online. Working with over 700 customers in the last 13 years…
• I started by building static websites
• Built a very successful re-seller email marketing business
• Developed an online community with very strong SEO and highly ranking pages delivering millions of page views each year under Business in Berkshire
• Social Media Directors expanded to include today’s key social media platforms, focussing on LinkedIn as the main B2B community & business research platform
• Tweaking as I go, with new platforms exploding into existing every day, being a social media strategist, taking the bigger picture and advising on which direction to head in
• My ultimate goal in 2012-13 is around building communities both on and offline.
Career Highlights
• Landing large corporate organisations like EMAP and Ogilvy as clients
• Launching our Business in Berkshire content management system in 2004 and getting 500 people to complete a 30 question survey… impossible today
• Organising a joint event with Business Link that gave us 79 square metres of floor space at Internet World EXPO… in June 2012 we ran a local B2B EXPO
• Generating 5,000,000 page views in a year for one website
• Winning the Creative Business Champion Award from Slough Council
• Hearing directly from one client we’d generated over £100,000 in sales for them
• More recently winning Social Media Week’s UK Personality of the Year 2012
• Which lead to being asked to help manage a couple of IBM’s LinkedIn Groups.
What I can bring to your organisation is an amazing wealth of experience. Please read about a selection of the projects I have worked on over the years…
IBM Community Manager
Offered consultancy and shared some thoughts & ideas on how to manage two of IBM’s LinkedIn Group; I.T. Perspectives and the MSP Forum. Focus of my energy is on helping them drive new members.
Business in Berkshire LinkedIn Group
We have over 1700, mainly local business men and women in the group. Stats for the early November 2012 show 9 new discussions posted with 60 comments made… that’s social media engagement. I came up with a LinkedIn Core Group Metric, see www.LICGM.co.uk
LinkedIn Workshops – professional training for senior decision makers
Over 100 people have attended our LinkedIn workshops over the last 18 months and we have created the must attend workshop for those that don’t like second best, preferring the comfort of a quality hotel, a professional trainer, a first class lunch and FREE parking in Windsor. Please review www.howtouselinkedin.co.uk for the latest information.
Business in Berkshire EXPO – 21st June 2012
Over 350 business people attended our EXPO. 54 exhibitors took part and many reported positive results when we did a post show survey… many sighting LinkedIn as the place they first heard about the EXPO.
Focal Point Advertising – creating of multiple company pages
Four years ago we created six BinB websites for Focal Point Advertising, the service we now offer under our Company Pages initiative. Since they were first published they have generated over £100,000 worth of sales for Richard Knight and in his own words, have helped him through the lean times. Visit www.trainstationadvertising.co.uk
MS Society – Flash animated Easter Card
We worked via an agency in Eton to produce an Easter card which allowed viewers to click to make a donation… very original in its day and based on our recommendation to the agency.
EMAP – introduced to html email marketing
We introduced Jonny Thompson of The Spring Fair to html emails and over a number of years provided the biggest show of its kind in Europe with email marketing services.
Logitech Europe – email user
When you get a call from an international organisation asking for help it creates a warm glow! We still provide an email solution to Logitech Europe and train their agency people.
EXPO Systems – email reseller
Event specialists, they work with most of the large event companies in the UK and we met them through working with EMAP when they were looking for a quality email solution. More recently we have provided Social Media training to their client facing team, run over 2 days to ensure coverage… as the show must go on!
Amsterdam Institute of Finance – managed email
Working with European partners can open new doors. Through an agency in Holland we were introduced to AIF and have been sending regular communications every since.
Hotel Marketing Association – website, blog and email marketing
When the HMA needed a cost effective managed email solution we were able to deliver. Later we created their website using our content management system and then complimented this with a WordPress blog, thus maximising news distribution using the various feeds.
Royal Borough of Windsor & Maidenhead Awards – data gathering
As part of the organising committee for the inaugural RBWM Awards we helped drive 1/3rd of the 100 entries the first year and provided web space, email marketing and data gathering services the second year. Cancelled due to council concerns, being seen to “waste” money!
Business Link Berkshire – workshops, training and exhibitions
We helped Business Link successfully drive attendance for a number of their initiatives using our BinB news platform. Worked on a programme for their own business consultants under the banner of “Smile & Dial” we encouraged them to pick up the phone, complete a survey using our systems and then follow up later. The pinnacle of our joint efforts was being part of the Internet World Show. I negotiated joint funding with Business Link and a reduced price with Internet World organisers to facilitate low cost exhibition space for around 30 Berkshire businesses over 3 days, taking up 79 square metres of floor space at the show.
Creative Business Champion – working with local councils
For Slough council I coached young creatives in the art of email and online marketing which led to being awarded the prize of Creative Business Champion. For Wokingham council we used our BinB platform to promote services and events to local business people. Islington Education Business Partnership brought us in to build a blog. Bob Wade, a past Mayor of Bracknell champions our news and more recently we have supported the Mayor of Windsor & Maidenhead with his own unique charity initiative.
Mobile Phone Spare Parts – www.mobile-trade.co.uk
With over 400 pages indexed, this site produces at least 1 lead a day for the owner who buys and sells mobile spare parts. Content is King when it comes to being found and being logical, rather than making up your own phrases, is the way to go if you want to be found most often.
SAP Business Online (Australia) – company pages
When we were approached by an Australian firm looking for business leads around SAP in Australia then we gave it a go. The results are improving for Australia although they are totally visible to the rest of the world! We need to try some new approaches…
Thames Valley Innovation and Growth Team – LinkedIn training
When Thames Valley and separately, Milton Keynes Innovation and Growth teams were looking for professional training on how to make the most of LinkedIn, Social Media Directors were found flying high, the call came in and we delivered.
Jacuzzi – corporate annual meetings need an educational piece
When Sundance Spas, owners of the Jacuzzi brand, were looking to educate their EMEA partners on social media and how to make the best of it, we flew to Finland.
Invensys – workshop for senior managers
When the senior management team recognised they could benefit from some guidance on new ways to market their business using social media, calling in Social Media Directors to give an overview in the pre-planning stages made good business sense.
Please download my “What I Can Do For You” Presentation
Previous experience…
Previously, I started my sales career with Nestle Foodservice (2 years) and then went on to launch Acuvue Disposable Contact Lenses (7 years) for Johnson & Johnson in the north of England, changing the mindset of professional opticians towards the way they fit contact lenses along the way.
Thank you.
Jon Davey
Director of Aspirational Customer Experiences
Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
01753 852904
