Articles covering 'Social Media Thoughts'

This is YOUR 4 Minute Warning!

on 21 November, 2012 No comments as yet -

4 Minute Warning – Only one thing is certain: This climate of Digital Revolution. Disruptive forces require businesses to quickly adapt to customers’ needs, pro-actively connect with your audience, and create breakthrough experiences that get the most out of rich, emerging technologies. Where do you go to look for inspiration?

This event is designed to give you the tools to identify the key developments likely to overwhelm and bust the existing business models that govern marketing and media businesses.

Organiser: The Drum
Date: Wednesday 5th December
Times: 8.45am till 6.30pm
Venue: The Crystal, Royal Victoria Docks, 1 Siemens Brothers Way, London, E16 1GB

To book: Go to

Article Categories: Business Networking,Joined up Social Media Campaigns,social influence,Social Media Directors Events,Social Media Events,Social Media Strategy,Social Media Thoughts,Social Networking
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Social Media Speaker for London Conferences

on 15 November, 2012 No comments as yet -

Are you looking for a social media speaker for your conference in London, someone who will give a little thought to your audience and try and pitch accordingly? Call Jon Davey on 01753 852904 and discuss your requirements.

Good social media speakers are hard to find… especially devishly handsome ones ;) Enjoy…

Jon Davey is a Community Manager aka Director of Aspirational Customer Experiences who is ready, willing and able to come to a venue near you and help your people see the light. Social Media is here to stay and so you & yours can’t ignore it any longer. Pitched at a level your people will understand, Jon will speak about social media and how you can’t ignore its waves crashing on the beach… you have to get in the water and work out the tides and currents for yourself so you can ultimately add value to your business.

This video was shot at The Sustainability Supply Chain Forum 2012 conference at The Radisson Edwardian Bloomsbury Street and produced by Hanif Khan of Video Shoot Productions who, as you can see, gave the presentation of the information some serious consideration and edited accordingly… call him on 0207 193 9005.

Thank you.

Jon Davey
Director of Aspiration Customer Experiences
Encouraging Positive, Proactive Participation
Social Media Directors
01753 852904

Article Categories: Business Blogging,Business Networking,Community Management,Joined up Social Media Campaigns,LinkedIn,social influence,Social media engagement,Social Media Events,Social Media News,Social Media Platforms,Social Media Strategy,Social Media Thoughts,Social Networking,Twitter,Video & YouTube
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Building engaging LinkedIn Groups : The Community MATRIX

on 10 November, 2012 No comments as yet -

When I launched Social Media Directors at the end of 2009 my vision was for the website to feature many Social Media Directors… that was a time when the term social media was just appearing on radar in the USA… today Social Media Director is a senior role actually being offered by corporate organisations, even here in the UK.

The Community Matrix

Recently I came up with a new community concept and over the last few weeks I have been working out how best to position the Community MATRIX.

It started as a LinkedIn Group which would only allow folk to hang around for 3 weeks at a time and max their connections. Great idea but a little early… I might hang out daily on LinkedIn but most people don’t and many will simply pop in every few weeks to see what’s happening in their LinkedIn world.

Next, I positioned it around C-Level Executives but these guys are focused on corporate career moves… their priority is not joining groups on LinkedIn, they have other fish to fry.

Google and others are talking agile… the best Social Media Directors on the planet are agile, they have to be, changes in technology every 30 seconds demand a flexible, agile mind to work out the best way to create, engage & rally brand fans.

Let’s see if this latest permutation resonates with the agile Social Media Directors out there…


We’re looking for 1,000 agile Social Media Directors we can make more famous than they are right now… 1,000 unique brains who see opportunities in different ways…

So if presented with product promotion opportunities would you come up with 20 ways to make each product more famous than it is right now? You would, you’d best join…


We obviously need companies of substance to bring projects for members of the Community MATRIX to pitch on… organisations with realistic budgets who also respect small businesses need paying ON TIME… too many take too long…

Companies will be willing to spend £5k+ on a single project submitted for Community MATRIX members consideration.


For an individual to be part of the Community MATRIX they need to turnover less than £100,000 per year. Organisations that turnover more generally already have their own structures in place and probably don’t need the support the Community MATRIX brings.

Social Media Directors, as individuals or teamed up with other members, pitch for projects…

Once landed, the member may choose to work together with other members or prefer to work with other partners from outside the Community MATRIX…

Community MATRIX members invoice clients direct…

Join the Community MATRIX

The technology we deploy at the Community MATRIX is agile ;) Working with best of breed established brands and new platforms that offer some smooth moves, encouraging positive, proactive participation in others.

Naturally we have a LinkedIn Group for members and companies with projects to get to know each other better… come and join in the conversations…


We’re looking for companies to “Sponsor” the Community MATRIX to underline their commitment to the cause… so as well as bringing regular projects for members to pitch on they work with us in other ways to boost their brand.

If you’d like to know more please make contact me, details below…

Thank you.

Jon Davey
Community MATRIX Manager aka
Director of Aspirational Customer Experiences
Encouraging Positive, Proactive Participation
01753 852904

Article Categories: Business Networking,Community Management,Joined up Social Media Campaigns,LinkedIn,social influence,Social media engagement,Social Media Events,Social Media News,Social Media Platforms,Social Media Recruitment,Social Media Strategy,Social Media Thoughts,Social Networking
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What does the bank of the future look like?

on 8 November, 2012 No comments as yet -

Tonight, Thursday 8th November, I’ll be attending the launch of I’ve been selected from 50m+ folk in the UK, or is that 60m+, not sure anyone truly knows the answer to that one in 2012. But all have the opportunity to earn money and then invest it how they choose…

Most people are fighting to stay afloat, to pay the basic bills because the bankers are saving the government’s money, given to them on our behalf, so they can meet their own lending commitments. They come up with risk factors to fob us off but the truth is they are not in a good place… Lord James of Blackheath: 15 Trillion Dollar Fraud Exposed in UK Parliament in February…

So how about, rather than lending any spare you have to the banks to invest for their own ends, you choose to make a variety of different decisions based on your own criteria… you could have a formula as long as your arm or you could just simply like the way someone smiles in their video and say to yourself, they can have a donation of £20 or I’ll invest £1000 and take the H for “happy” option…

I’m not sure that is a nursery rhyme you’ll find on the Music Bus but you get the point… crowd funding is the future and is part of that new dawn…


  • You know how it’s very hard to raise finance for your business or project and even harder to invest in private businesses today?
  • was launched to get more finance in to the hands of the entrepreneurs, businesses and project creators that deserve it… at the same time we want to break down the restrictive costs and bureaucracy that investors used to have to go through when they invested in private businesses before
  • We are offering you a new way to invest small and large sums of money in a way where you can see exactly who it goes to.
    Manage a portfolio of investments in businesses run by real people that offer you the opportunity for rewards, capital growth & monthly income.

    Ever thought of investing in an idea that connects you with your children?

    What can you get for investing in a rock band…

    Raise finance from a crowd of donors & investors in exchange for offering them rewards, equity and interest

    Build your Social Capital score for your future.

    See you in the future ;)

    Thank you.

    Jon Davey
    Director of Aspirational Customer Experiences
    Encouraging Positive, Proactive Participation
    01753 852904

    Article Categories: Business Networking,Community Management,social influence,Social Media Events,Social Media Platforms,Social Media Strategy,Social Media Thoughts,Social Networking
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    LinkedIn Core Group Metric CGM measures the social media influence of your group #LICGM

    on 4 November, 2012 No comments as yet -

    Does our LinkedIn Core Group Metric CGM work for you as a comparison for LinkedIn Groups? Read on… Move over social media influence measurement tools Klout, PeerIndex and EmpireAvenue there’s a new kid in town… The LinkedIn CGM has been formulated by Jon Davey, Online Community Manager & Social Media Director.

    So many people start a LinkedIn group with great enthusiasm only to let it lapse after a few weeks / months and so become of limited value to others. Some groups grow rapidly and allow anyone to post anything and again, become similarly valueless… what we all want to know is why should we bother to join a particular group?

    You might join a group to be more easily connected to others…

    Article Categories: Business Networking,Community Management,LinkedIn,social influence,Social media engagement,Social Media News,Social Media Strategy,Social Media Thoughts,Social Networking,Social Search,Uncategorized
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    Online Community Management is not about social media engagement

    on 2 November, 2012 No comments as yet -

    What I’m saying is online community management is not just about social media engagement. Yes, of course you need to pop in and say a few words but really, what you want is the community members to talk to each other and you simply act as a conduit to that social media engagement.

    In my experience, the discussion threads started by ordinary members get far more response than the propaganda permeated by the group management… members know you have a job to do and accept that as the cost of being part of the group but they can only take a small dose of promotional engagement.

    You’re the farmer harvesting his crop, the fisherman tickling his trout, the clown spinning his plates…

    Article Categories: Community Management,Social media engagement,Social Media News,Social Media Strategy,Social Media Thoughts
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    Social Media Directors run Social Media Training and Social Media Courses as well as delivering Social Media Workshops. Onsite training is done nationally, but the social media training courses run near London in Surrey, Berkshire and Hampshire focussing on locations such as Reading, Guildford and Bracknell. LinkedIn training and LinkedIn courses across the UK.