Articles covering 'Social Media Thoughts'

Prepare to be AMAZED… the perfect accessory for those that get things done…

on 30 January, 2013 No comments as yet -

This morning I received a surprise gift in the post, it made me laugh and so it felt very appropriate to shoot a video of something amazing for your viewing pleasure…

First off, the video introduction… prepare to be amazed…

Which is then followed by the process in action… boosting your social media influence…

OK, so if I was a video editor then I could blend the two together but I’m not, so let’s have 2 videos and therefore 2 opportunities to bump into like minded folk ;)

In summary, for those who would rather read than enjoy the videos. If you want to maximise your social media influence then use auto-tweets to engage with those on Twitter, encouraging them to comment on your blog… if the topic is interesting, as you generate more tweets this will result in more comments and thus increase the relevance of the page, ensuring it flies high on the search engines.

Here are three easy steps to take, following on from watching the videos:

Firstly… go buy stuff for all those amazing people in your life!

http://www.handymitts.co.uk

Secondly… add your comment to our measuring social influence blog post…

http://www.socialmediadirectors.co.uk/is-measuring-social-media-influence-an-oxymoron-smioym-smwldn/

Thirdly… call me and let’s work out how I can help you shine a little brighter and have more influence in your world.

Thank you.

Jon Davey
Sales & Marketing for Web 2.0
Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
01753 852904

Article Categories: Advertising,Business Blogging,Content,Joined up Social Media Campaigns,social influence,Social media engagement,Social Media News,Social Media Platforms,Social Media Strategy,Social Media Thoughts,Twitter,Video & YouTube
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Social Media Engagement… Get Your Heart Racing at Windsor Racecourse Business EXPO

on 25 January, 2013 1 comment so far -

Millions of people are engaging on social media platforms in 2013, with millions more looking on asking, “What’s the point of social media, what have I got to say that anyone is going to find remotely interesting?”

In the words of one famous magician, the response might be, “Not a lot!”

Then again, maybe you just have something others would like to hear… my wife said to me the other day, “The emptiest vessels make the loudest noise”… not heard that phrase before so after giving her the “look”, I checked Google and Wikipedia tells us “As empty vessels make the loudest sound, so they that have the least wit are the greatest blabbers,” from the early English author William Baldwin (1550′s hence his poor grammar!).

There is certainly plenty of social media noise, lots of babbling going on… what we require, to take social to the next level of maturity, is for those with insightful comments to feel inspired to step forward and add their two penneth to the conversation. Those that can add some value and in so doing make themselves known to a wider audience… although, for many, that’s the bit they don’t want and so don’t engage in the first place!

In the days of Baldwin you might be known by 50 people in the local area… in 2013 this can be 1000+ in the blink of an eye… and before the day is out 1,000,000+ might hear your words… should they be witty enough ;)

So we need to get a few hearts racing, people inspired to take that next step…

On Thursday 13th June, a week before Royal Ascot, at Windsor Racecourse the Thames Valley EXPO will be taking place and a few of the speakers have been announced… Brad Burton, Warren Cass and Jon Davey…

Brad certainly knows how to tell a good story… we captured this last year… careful ladies, he’s a bit of a charmer…

Warren will tell you about his favourite subject and as for a our very own Jon Davey…

All these three guys have pioneered a path that others feared to tread but have, once at the party, leveraged for their own ends… worth a couple of hours of your time to come and see if they ignite a spark in your mind… hopefully leaving you wanting more…

We’re looking forward to seeing you on the day… hopefully we’ll help you see the value of taking those first steps into social media engagement… this could get your heart racing… but that could simply be the fillies in their short skirts on what is bound to be a beautiful summers day in June ;)

If you are planning on joining us or have seen Brad, Warren or Jon present before and would like to share a few thoughts, do add them to the comments below…

Thank you.

Jon Davey
Sales & Marketing for Web 2.0
Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
01753 852904

Article Categories: Business Networking,Joined up Social Media Campaigns,social influence,Social media engagement,Social Media Events,Social Media News,Social Media Strategy,Social Media Thoughts,Social Networking
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Selling & generating business leads in 2013 compared with 1993

on 21 January, 2013 3 comments so far -

What are the differences between selling & generating business leads in 1993 compared with 2013? The world keeps spinning on its access, no change there then… we all need to eat, although Wagon Wheels aren’t what they once were ;)

In 1993 I was working for Vistakon, part of Johnson & Johnson, selling Acuvue disposable contact lenses to opticians in the north of England. My original patch had been the M62 to Scotland but with the recent promotion of my Scottish colleague into management, I was asked to launch the 1-Day lens in Scotland…

Opticians are professionals and so that meant the majority were more concerned with the health of their patients than simply making a pile of cash… I’m not involved in that market these days but I like to think that is still the case.

I had a car phone & a Renault Laguna which allowed me to drive up to Aberdeen & Inverness in the north, Newcastle in the south, Edinburgh to the East and Ayr to the West… guess where I was living!

I’d built a database using Access 1 to help me with my call cycle… this was a new patch and I needed to understand the account profiles and so building a system that allowed me to manage my connections made a great deal of sense. This way I could identify the key account in an area, make an appointment with them and then drop in on the others to say hello, only making fixed appointments where necessary.

While covering my previous patch I was able to encourage the professionals gently towards fitting Acuvue and only needed to make appointments with 2 accounts out of 200 I set up… I’d launched the original Acuvue disposable contact lens in the north of England.

One media campaign in The Yorkshire Post involved encouraging 50 opticians to spend £30 each to be part of the advertorial… I match funded this and we had 3 or 4 insertions in the paper… the advertorial won Best Co-operative Advertising Campaign for United Newspaper Group… this would have been around 1990… I still need to chase up a copy of that award, so if you know someone who can help, do connect us… thank you.

I had gained the trust of the opticians by calling on them regularly, not ramming my message down their throats but simply building the relationship which saw them try a pair on a patient and evaluate the benefits for them… if it worked, they’d try another… and then another until 6-9-12 months later they were convinced that Acuvue had a place in their practice… if they were commercially minded then they would fit loads because the profit margin was very good.

In 2003 I had been running my own business for 4-5 years and was banging the doors of marketing & PR companies about the benefits of email marketing as a great marketing tool and the fact that the click through tracking provided the sales team with evidence of interest in a product or service. Back then, if you immediately followed through with a phone call, they would have thought it the work of the devil… leaving it a couple of days was seen to be the balanced approach… today you need to be calling them while they are thinking about it, as they click and it is fresh in their mind!

Html emails offered the ability to send a quality email, with pictures, for the viewers enjoyment… today these same emails are seen very much as an intrusion into someone’s day… we are really at a point of information overload… trying to please all the people all the time and therefore we only want essential messages coming through to our email accounts.

In 2013… I have spent the last couple of years preaching social media and still many are reluctant to join in… it’s less an age thing and more a resistance to change within each and every one of us. Those who just love the sound of their own voice will dive into tools like Twitter and share far and wide… younger people are using it to share their next move so others can join them mentally or physically!

If you have fun products then sharing them on Facebook makes sense as that has been the fun place to be… although as the accountants have moved in and egos have taken over, the people are looking for somewhere new to go and hang out…

LinkedIn is the best social media business tool in the box as it allows people to communicate in groups, connect directly and share their latest business moves in real time… other members can then log in as their time or their preference allows and review the moves of others while considering discussion topics and sharing opinions.

If you are looking for a new job, LinkedIn allows companies to share their profiles and promote job opportunities to their huge database… 11-12 million members in the UK means that most business professionals are choosing to at least add a few words about themselves on the platform, making it the most logical place to go and find fresh talent.

As well as new employees, the platform also allows you to search for your perfect customer… what is the profile of your perfect customer? What do they want to know about you, if they choose to click through on your profile image? You’d best make it clear and engaging… see what you think of my profile…

So how is selling and business lead generation in 2013 different, compared with 1993?

Technology, rather than giving us more time, has increased the urgency within us to deliver… if not for our own gratification, to meet the expectations of our mangers and in turn theirs.

If people are able both mentally & practically able to make a decision on a subject quickly then fantastic, away we go… but if they are middle management, with more than one master to please, then this could be an arduous task as their priorities are changed daily… is that any different to 1993? Faster and less personal comes to mind…

The upside is the key decision maker will have a full diary and therefore as they, as individuals, become more comfortable with technology, they will be happy to review online, rather than in person, make a decision and catch up at the relevant industry award dinners!

Most simple products and services can be sourced online and so ensure your e-commerce system is the smoothest it can possibly be to make that straight forward purchase, straight forward.

Use social platforms… make them work for you, creating, building and strengthening relationships with those around you.

  • My own preference is to use Twitter for saying hello to strangers using auto-tweets… a technique frowned on by “social media experts” but actually appreciated by recipients… assuming it is written in a pleasing way.
  • Facebook I currently use very little but that might change as I look to re-launch our “On this day in history” website… that will be fun products. This will also require me to explore the latest kid on the block, Pinterest… used by rich American women and many blokes in the UK!
  • LinkedIn is the platform I spend most of my time on… a survey I’m conducting is indicating that while many pop in a few times a day, those popping in a couple of times a week are coming through strongly (the survey is only 1 week old, got it open for 6 weeks).
  • On balance the best piece of advice I can give you in 2013 is to ensure your LinkedIn Profile is saying who you are and what you can do for another… this way, when that perfect client comes virtually walking by, they will have no choice but to make a connection… and as they say, the rest will be history ;)

    People still deal with people… they just make decisions more quickly… so best make sure you are talking to the right person at the right time!

    Also, make sure you add your two penneth on the difference between 1993 & 2013 to the comments below… this site has great SEO and so adding comments will enhance your own… assuming you need a little pull up the rankings ;)

    Thank you.

    Jon Davey
    Sales & Marketing for Web 2.0
    Encouraging Positive, Proactive Participation
    SOCIAL MEDIA DIRECTORS
    01753 852904

    Article Categories: Business Networking,Community Management,Facebook,Joined up Social Media Campaigns,LinkedIn,Social media engagement,Social Media News,Social Media Platforms,Social Media Strategy,Social Media Thoughts,Social Networking,Twitter
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    Social Media Award of the Week ending 19th Jan 2013

    on 21 January, 2013 No comments as yet -

    This week’s Social Media Award of the Week has to go to the Australian Courts for ruling that although Google doesn’t technically publish content because computers are doing all the work… if asked to remove links then they should oblige and respect the wishes of the individual not wishing to be indexed.

    “But that would mean we’d have to do some work… Google guys want to hang in the labs, not do real work!” one insider was heard to moan when the announcement came in.

    The Guardian reported at the end of November, “Milorad Trkulja, a music promoter, took action against Google over material online, which linked him with criminal figures in Melbourne. Trkulja has never been involved in any criminal activity, but was unfortunate enough to have been shot in a restaurant in 2004.”

    It reminded me of the case of Richard O’Dwyer, the student wanted for extradition by the USA and initially signed off by Theresa May MP, who was simply adding links to sources of TV content… he didn’t publish the content… oh, yeah, but he manually added links so I guess that makes him an evil criminal! It was his mum who sorted that out, as all good mums do…

    The only reason the yanks wanted him was because he’d made a few quid out of it… so I guess he paid tax in the UK but that’s not good enough for the Americans? The only reason Google have been able to get away with it is because they have bigger lawyers and as we have seen from Big Brother, “USA are best, the greatest, they offer freedom”… mmmm well done Australia.

    Everyone loves to win a Social Media Award… so we thought we’d make it more fun in 2013… we’ll give out a social media award of some description every week… if you want to be a winner then you’d better tell us why ;)

    Every week I’ll shine a light on a social media campaign that made laugh or cry! Or it might be a thought that grabs my attention, something I think you should ponder…

    You need to tweet @jondavey with the reason why you and yours should be a winner… or complete our contact us form with a few words…

    Thank you.

    Jon Davey
    Sales & Marketing for Web 2.0
    Encouraging Positive, Proactive Participation
    SOCIAL MEDIA DIRECTORS
    01753 852904

    Article Categories: Advertising,Business Blogging,Content,Google,Joined up Social Media Campaigns,social influence,Social Media Awards,Social Media Competition,Social Media News,Social Media Platforms,Social Media Strategy,Social Media Thoughts,Social Search
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    Social Media Award of the Week ending 12th Jan 2013

    on 15 January, 2013 No comments as yet -

    My first social media award of 2013 has to go to Mark Zuckerberg… he was one of the first to start the social media party… some might think this great business practice… others will find it a tad arrogant… does it make you laugh or cry? You can send Facebook’s CEO Mark Zuckerberg a direct email via Facebook… it only costs you $100 if you want it to land in his inbox… I wonder if that guarantees he’ll read it or is that $1000!

    Everyone loves to win a Social Media Award… so we thought we’d make it more fun in 2013… we’ll give out a social media award of some description every week… if you want to be a winner then you’d better tell us why ;)

    Every week I’ll shine a light on a social media campaign that made laugh or cry! Or it might be a thought that grabs my attention, something I think you should ponder…

    You need to tweet @jondavey with the reason why you and yours should be a winner… or complete our contact us form with a few words…

    Thank you.

    Jon Davey
    Sales & Marketing for Web 2.0
    Encouraging Positive, Proactive Participation
    SOCIAL MEDIA DIRECTORS
    01753 852904

    Article Categories: Facebook,Joined up Social Media Campaigns,Social Media Awards,Social media engagement,Social Media News,Social Media Platforms,Social Media Thoughts
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    3 Top Training Tips in Social Media for those of you in Public Relations (PR)

    on 14 January, 2013 1 comment so far -

    Public relations is very much about ensuring a product is resonating with the right audience… social media is obviously the latest tool in the PR tool box which can be used to drive awareness, reinforce a product’s value and ultimately build brands.

    Everyone will have their own ideas about what works in their world and the key to being in business in 2013 is to keep an open mind… not to lock down how social media tools can be used but be open to fresh permutations… here are 3 ideas… if you’d like to discuss these ideas or how I can help you and your PR teams with a spot of training in social media engagement then please do call 01753 852904. Thank you…

    Training in Social Media for Public Relations (PR) Tip 1

    Consider using Twitter to listen out for what is being said about a brand, product or service… you can then either just gather information or take the time to respond to those you consider relevant.

    Training in Social Media for Public Relations (PR) Tip 2

    Reflect on maximising a blog around a brand, product or service… the more pages talking about a product on a site, the greater its relevance to those searching for a solution, the more likely it is to fly into a top 3 position and therefore drive awareness or online sales.

    Training in Social Media for Public Relations (PR) Tip 3

    Use the content of others to reinforce your own brand, product or service… you can aggregate content for your blog and this can be just information about your product that others have produced… it could be articles about the problems your product addresses, things people are likely to search for answers around… or it could also carry articles around your competitors, since people are searching for them, they could bump into you and you could offer an alternative solution.

    Now some of you will find this page via its natural SEO when googling a search string relating to PR and social media training… others will be direct to it via my use of twitter auto-tweets… a technique frowned on by some social media purists but in my opinion, helps you connect to other people and for that purpose, auto-tweets work and are appreciated by real people.

    However you got here, if you like the cut of my jib then please do call and let’s talk a while in real time, see if there is something we can do to help each other on life’s journey ;)

    Thank you.

    Jon Davey
    Sales & Marketing for Web 2.0
    Encouraging Positive, Proactive Participation
    SOCIAL MEDIA DIRECTORS
    01753 852904

    Article Categories: Business Blogging,Content,social influence,Social media engagement,Social Media News,Social Media Strategy,Social Media Thoughts
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    Social Media Directors run Social Media Training and Social Media Courses as well as delivering Social Media Workshops. Onsite training is done nationally, but the social media training courses run near London in Surrey, Berkshire and Hampshire focussing on locations such as Reading, Guildford and Bracknell. LinkedIn training and LinkedIn courses across the UK.