Google’s job is to find the best answer to the question, the search string, someone keys into the search box.
Therefore, it makes sense that when someone does a search, Google looks for those sites that contain the most relevant answers.
It searches through content, words, pictures & videos to find matches to your question.
It will then score each page based on its criteria and also look for other pages on same site to measure their relevance to the first. So if you have 2 or 3 pages that relate to the topic near each other on your website then the overall score becomes higher.
It’s therefore logical that if have 20 pages that relate to the topic that you’ll be in a stronger position.
If the page titles are thought through and are close matches to what your searcher is looking for, then again, you have more chance of being on page 1, near the top of a search.
The pièce de résistance is to have a domain name, website address, that relates closely to popular search strings for these 20 pages to sit on and you are then maximising the opportunity to be found.
We’ve been talking this story for years but it is only today that people can hear and understand this message more easily. Most of us tend to run away from all the online marketing stuff in favour of focusing on our core skills, leaving the web to the marketing or technical department to sort out. Leaving web development in the hands of technical people is not always the best idea, as they like to create their own code and that is not always the right answer.
The one unique thing that we have, that others don’t, is Business in Berkshire and the natural organic SEO strength this can add to any website project. The image above is one I created earlier for our customer testimonials website. Google customer testimonials and you’ll find customertestimonials.co.uk flying high, as it has done for the last 5/6 years.
If you’d like a little help with your website process then please call 01753 852904 for a very competitive quote.
Thank you.
| Article Categories: | Social Media News,Social Media Thoughts |
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LinkedIn Share Price
Go Google LinkedIn share price and you’ll bump into a bunch of pages talking about the phenomenal price per share growth we saw last week as LinkedIn’s IPO went to plan and by the end of play its value had doubled to over $8,000,000,000
Image credit: Adriano Gasparri on Flickr
Which is a very big number and many multiples of its actual sales generated which saw, more traditional investors spitting feathers and turning luminous green thinking how they had worked so jolly hard for their brass and these little oiks had come wandering in, clearing up as they go.
I’m guessing in a previous market, not so very long ago, those very same doom mongers were the young oiks causing an irritation in an existing finance market… and so it shall be as there is always a new kid on the block ready to shake things up and make some new moves.
BUT, getting back to my point, I searched for LinkedIn share price and was greeted with a bunch of stories about what had happened but there was no obvious link to the actual share price.
I click on the news and realtime links offered down the left but all I get is more of the same and a Twitter feed full of comments but no sodding share price!!!!!
I use my brain for 4.3 seconds and it comes to me, go over the FT.com and you will find what you are looking for… drrr… Thank you The Financial Times for offering the answer. Logic powers through in the time of need 
I recall being invited to share a panel discussion in London by eConsultancy.com with a chap from the FT back in the noughties. I could tell they were going places… xx
Jon Davey
Social Media Director
01753 852904
P.S. Don’t forget to book your seat for our next How to use LinkedIn for Business workshop on the 24th June. Thank you.
| Article Categories: | LinkedIn,Social Media News,Social Media Thoughts |
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How do we generate more YouTube channel viewers, quickly?
How do we achieve our YouTube target?
We are currently getting 20% of the viewers we need to hit our target.
30 a day ain’t going to cut it… we’re looking to hit 10,000 views for our BinBnews channel by our 1st Birthday on the 9th June 2011. The site is showing 7,250 views, there are 19 days, we therefore need around 150 new views per day to achieve our goal.
So how do we achieve our goal?
Your ideas for increasing YouTube channel viewers are most welcome… please view our BinB News Channel and then offer your ideas for boosting viewers below… we’ll top up with logical things we are trying as we go… thank you.
| Article Categories: | Business Blogging,Social Media Thoughts,Video & YouTube |
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Sometimes words just don’t do it…
L2R Raleigh Addington, Kim Hughes GC, Christina Schmid GC (on behalf of husband who died), Johnson Beharry VC, Gareth Wood MC, Jon Davey FB
Picture of our heros and little old me just before the inaugural Tickets for the Troops Stakes at Windsor Racecourse on 16th May 2011.
It’s funny, when you meet a celeb you go yeah, hi, can I have a photo… when you meet heros there’s little to say but thank you.
| Article Categories: | Business Networking,Social Media Thoughts |
| Article Tags: | tickets for troops |
Your Social Media home online
There has been an ongoing theme – to be honest, for quite a while now - resurfacing at various intervals, about the imminent death of blogging, generally to be replaced it seems with the social media tools of the moment such as Facebook and Twitter.
For a small minority, I would agree that this may well be on the cards. The ability to connect with people using little bitesized chunks of information is tempting and may seem easier than sitting down and writing something longer than the typical “update”. However, for the vast majority, and particularly businesses looking to use social media as a tool to reach their customers – shouldn’t we all be? – I would say that this prediction is premature in the extreme.
Indeed, with social media now firmly ensconced among the more established marketing and communications tools, I would suggest that not only will we not see a decline in the role of blogging, we will actually see it grow in importance. If you have a moment, then let me explain why – I guarantee that it’ll be worthwhile. …
| Article Categories: | Business Blogging,Business Networking,Social Media Thoughts,Social Networking |
| Article Tags: | Business Blogging, Facebook, LinkedIn, Online Marketing, Social Media, Twitter |
5 key elements of LinkedIn success
There is an ever increasing body of evidence showing that LinkedIn is the place to be within the social media world if you are looking to gain serious traction in the online business networking world. It is also generally considered to be a great social media antidote to the (all too often) chaotic worlds of Facebook and Twitter.
However, it’s important to realise that using LinkedIn can still very time intensive like most social media tools, even if we make the most of integrating our other online tools and sharing information we create elsewhere (as well as on LinkedIn itself). It’s unfortunately true that the business world is littered with people who have tried to take on too much and suffered the consequences – the internet world, because of it very nature, offers us a range of tools and the ability to follow in those footsteps unless we go in with clear business objectives in mind!
Therefore, to gain all of the benefits that LinkedIn can offer without suffering the potential downsides, it’s important to …
| Article Categories: | Business Networking,LinkedIn,Social Media Thoughts,Social Networking |
| Article Tags: | Business Networking, Social Media Tools, Using LinkedIn |
