We’ve just created a website for a mobile phone wholesaler that has flown into the mobile phone trade world in 24 hours, indexing 80 pages, delivering 21 visitors, 14 via the search engines and the completion of 1 enquiry form.
I’ve not had time to ask him if he is happy or not, I’m obviously hoping that enquiry is from a major player that leads to significant business…
So how did we get involved in producing this strong SEO website?
Four or five years ago I bumped into the owner. He needed some SEO help with the family tiling business. We discussed things and created for him a Business in Berkshire micro site, which still flies in for a search of “Italian porcelain tiles” even though no fresh content has been added for years.
After we had created the site I explained the process and said what I needed most was content, content, content as this will give us more bites of the olive 
Time went by, six months later we spoke and he explained a friend was developing a SEO website system for his mobile phone business. I said I was still waiting on content for the micro-site.
A few years go by, he’s invested five figures in his mobile phone websites and they are not performing, would we take a look. I advised that I had shared freely with him in the past and those seeds had been sown on infertile soil. If he wanted us to work our magic then due consideration would have to be made. We agreed a reasonable fee and we analysed his current world. We offered a solution and suggested that we invest accordingly; 1/3rd in identifying the problems, 1/3rd in trying to fix the issues and a 1/3rd in doing things our way.
Many business people have heard me preaching, at networking events, about the value of microsites dedicated to a specific mission. Some have tried to mimic our success but most haven’t got the fertile soil we offer because we started Business in Berkshire back in 2002, added a CMS in 2004 and so its foundations run deep.
If you are looking to engage in a competitive market place and could benefit from some strong SEO foundations then please call me on 01753 852904.
Thank you.
Jon
| Article Categories: | Business Networking,Social Media News,Social Search |
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Dedicated websites allow Google to find the answer
Google’s job is to find the best answer to the question, the search string, someone keys into the search box.
Therefore, it makes sense that when someone does a search, Google looks for those sites that contain the most relevant answers.
It searches through content, words, pictures & videos to find matches to your question.
It will then score each page based on its criteria and also look for other pages on same site to measure their relevance to the first. So if you have 2 or 3 pages that relate to the topic near each other on your website then the overall score becomes higher.
It’s therefore logical that if have 20 pages that relate to the topic that you’ll be in a stronger position.
If the page titles are thought through and are close matches to what your searcher is looking for, then again, you have more chance of being on page 1, near the top of a search.
The pièce de résistance is to have a domain name, website address, that relates closely to popular search strings for these 20 pages to sit on and you are then maximising the opportunity to be found.
We’ve been talking this story for years but it is only today that people can hear and understand this message more easily. Most of us tend to run away from all the online marketing stuff in favour of focusing on our core skills, leaving the web to the marketing or technical department to sort out. Leaving web development in the hands of technical people is not always the best idea, as they like to create their own code and that is not always the right answer.
The one unique thing that we have, that others don’t, is Business in Berkshire and the natural organic SEO strength this can add to any website project. The image above is one I created earlier for our customer testimonials website. Google customer testimonials and you’ll find customertestimonials.co.uk flying high, as it has done for the last 5/6 years.
If you’d like a little help with your website process then please call 01753 852904 for a very competitive quote.
Thank you.
| Article Categories: | Social Media News,Social Media Thoughts |
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LinkedIn Share Price
Go Google LinkedIn share price and you’ll bump into a bunch of pages talking about the phenomenal price per share growth we saw last week as LinkedIn’s IPO went to plan and by the end of play its value had doubled to over $8,000,000,000
Image credit: Adriano Gasparri on Flickr
Which is a very big number and many multiples of its actual sales generated which saw, more traditional investors spitting feathers and turning luminous green thinking how they had worked so jolly hard for their brass and these little oiks had come wandering in, clearing up as they go.
I’m guessing in a previous market, not so very long ago, those very same doom mongers were the young oiks causing an irritation in an existing finance market… and so it shall be as there is always a new kid on the block ready to shake things up and make some new moves.
BUT, getting back to my point, I searched for LinkedIn share price and was greeted with a bunch of stories about what had happened but there was no obvious link to the actual share price.
I click on the news and realtime links offered down the left but all I get is more of the same and a Twitter feed full of comments but no sodding share price!!!!!
I use my brain for 4.3 seconds and it comes to me, go over the FT.com and you will find what you are looking for… drrr… Thank you The Financial Times for offering the answer. Logic powers through in the time of need
I recall being invited to share a panel discussion in London by eConsultancy.com with a chap from the FT back in the noughties. I could tell they were going places… xx
Jon Davey
Social Media Director
01753 852904
P.S. Don’t forget to book your seat for our next How to use LinkedIn for Business workshop on the 24th June. Thank you.
| Article Categories: | LinkedIn,Social Media News,Social Media Thoughts |
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Using LinkedIn for business, Windsor 17th May 2011
Spot The Apprentice in the room
http://www.howtouselinkedin.co.uk
In the meantime we’ll add a few comments below during the day and please feel free to join in…
Enjoy these LinkedIn workshop testimonials from today…
LinkedIn workshop testimonial Margaret Haynes OFAS
Social Media LinkedIn testimonial
LinkedIn training workshop testimonial by Raleigh Addington
Jazz mouse’s Paul Fawcus talks acoustics over lunch in Windsor
Thank you.
If you would like to know more then please call 01753 852904.
| Article Categories: | Business Blogging,Business Networking,Facebook,LinkedIn,Social Media Events,Social Media News,Social Networking,Twitter,Uncategorized,Video & YouTube |
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How to Use LinkedIn for Business workshop
17th May 2011
The MacDonald Windsor Hotel
9:30am – 4:00pm
09:30 Registration
10:00 LinkedIn: Getting the Foundations in place
(Creating a powerful Personal Profile & Company Pages)
11:30 Questions
12:00 Social Media Directors Networking Lunch
13:00 Developing Connections, Prospects and Visibility on LinkedIn
(Using the tools develop your network, marketing and sales)
14:30 Questions & tea
15:00 Additional networking tools LinkedIn offers
15:30 Questions
16:00 Close
How to Use LinkedIn for Business workshop Windsor
How to Use LinkedIn for Business
Come and find out why over 100m business people worldwide, 6m in the UK and over 120,000 within a 10 mile radius of Windsor consider LinkedIn to be the pre-eminent business networking platform online. A place where professionals have the ability to connect, develop their sales and market themselves, their skills, services and products.
The workshop is based on two core “how to” sessions consisting of 90 minute presentations, combining information slides and online demonstration.
The morning session introduces LinkedIn and focuses on how to get the key elements in place from which you can build a platform for you and your business within the site. We look at setting up and making the most of your personal profile, your company profile as well as looking at the settings to ensure privacy and allow you to benefit fully from the site. This is followed by a 30 minutes Q & A.
At mid-day we’ll enjoy a networking lunch and connect with others at the Social Media Directors LinkedIn workshop.
After lunch our focus moves to how you can best use LinkedIn to find the right connections for you and your business. This session will concentrate on core business building functionality through proactive targeting of contacts and prospects, increasing your own visibility and branding across the site and ensuring that you can use the tools available to achieve business success. There will be a further opportunity to ask questions.
We’ll touch on:
• Why LinkedIn is an increasingly key business tool
• How to get the most out of LinkedIn
• Key considerations when creating a Profile which works
• Developing your network and integrating your current one
• How to best connect with people (and how not to)
• Tools on LinkedIn to push you and your business
• Targeting prospects using the Advanced Search and other tools
• LinkedIn applications making your life easier
• A recommended weekly LinkedIn workout
• … and more…
Booking your seat
Since we are all at different levels of awareness as regards the full range of business generation tools and services offered by the LinkedIn platform, we offer the opportunity for you to join us for part of the day or the full day.
If you are just interesting in getting your profile right then need to dash off and put it into action then option A is for you. Should you feel you have that covered and wish to get a better feel for the business opportunities that lie within, you may just want to join us for the afternoon session, option B. If you feel comfortable with LinkedIn and would simply like to join us for a quality networking lunch then please do
On the other hand if you recognise that technology is just the platform and that connecting with people in real time is just as, if not more, important then please join us for the full day. If you knew of LinkedIn in the early days and see it as a place to drop you CV then it has moved on and perhaps you will learn some good pointers from the morning session.
Lunch will be amongst like minded business people, interested in growing their business and happy to invest in business development ideas, after all this course ain’t cheap
During the afternoon and we’ll be adding some meat on the bones and showing you how to work with the gatekeepers to ensure you are talking to the right connections.
Thank you.
Jon Davey
01753 852904
A – A.M. Making the most of your LinkedIn profile £75
B – P.M. Finding the right connections on LinkedIn £99
C – Social Media Directors 3 course networking lunch £45
D – Full day package A, B & C £175
Google helping social media? Surely not!
Ok – so Google has certainly done its fair share of helping the world of social media (or hindering it, according to your viewpoint). Taking tools such as You Tube, Blogger and Google Reader and making them accessible to millions has certainly been a major boost to each of these burgeoning areas. There have of course also been a few less than stellar steps including most recently Gooogle Buzz.
However, with its latest revision of its search engine homepage, I have to say that I feel it has given social media a real leg-up in the world of search and perhaps delivered a timely reminder that the worlds of social media and online search are …
| Article Categories: | Business Blogging,Social Media News,Social Networking,Twitter,Video & YouTube |
| Article Tags: | Blog Search Engine, Facebook, Google Search Results, Social Media, Social Search, Twitter |
