Our London half day workshops are going down a treat so we wondered if we combined a morning session on LinkedIn with an afternoon session on better business blogging, how that would work out in the popularity stakes in Windsor.

Do Berkshire’s business people want to get their heads around blogging? As luck would have it, Mark White, who runs our LinkedIn workshops to rave reviews, spent 2005-10 creating the betterbusinessblogging.com website which attracts thousands of visitors every month.

So as with the LinkedIn top tips, you can sign up to the blogging top tips for FREE or you can come along and spend a day learning how to make the most of the two most important social media tools in your virtual tool box.

Keeping the model simple, you can attend either session individually for £145 + VAT, which includes lunch or you can attend the full day for just £245 + VAT.

Please pay via PayPal below or we can invoice, simply email billing details to jon@socialmediadirectors.co.uk and we’ll forward an invoice, payable before the course date. Thank you.

LinkedIn training plus Blogging workshop

LinkedIn training plus Blogging workshop 29th February £245.00 GBP LinkedIn half day Windsor 29th February £145.00 GBP Blogging half day Windsor 29th February £145.00 GBP

Please review the LinkedIn workshop details below and to get an idea of Mark’s extensive knowledge on blogging, visit his betterbusinessblogging.com website.

There are now over 135m business people worldwide and over 8m in the UK (let alone 150,000 within a 10 mile radius of Windsor) who consider LinkedIn to be the pre-eminent business networking platform online. A key place online where professionals have the ability to connect, develop their sales and market themselves, their skills, services and products.

Using live demos, the LinkedIn for Business workshop in Windsor is designed to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business on it.

We’ll be covering:

• How to get the most out of LinkedIn
• Key considerations when creating a Profile which will market and sell for you
• Developing your network and integrating your current one
• How to best connect with people (and how not to)
• Tools on LinkedIn to promote you and your business
• Targeting prospects using the Advanced Search and other tools
• LinkedIn applications making your life easier
• A recommended weekly LinkedIn regime
… and many more key areas …

Questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

What you take away

The cost of the Windsor LinkedIn for Business Workshop is just £145 and includes:
• Half-day workshop covering Using LinkedIn for Business
• Lunch
• Handout pack containing slides for note taking
• Document covering LinkedIn Profile Setup & Optimisation
• 4 weeks email support (for any follow up questions while putting the contents of the session into practice)

LinkedIn for Business Windsor Workshop Overview

Our Windsor LinkedIn for Business workshop covers the following areas:

i) Introduction to LinkedIn
• Why LinkedIn is key and its place in the social media and business worlds
• Setting your LinkedIn strategy
• Getting your Settings right for you as a recruiter

ii) Creating the right profile: the cornerstone of your LinkedIn activity
• Developing your profile to attract new prospects and clients as well as acting as “social proof” for referrals and word of mouth
• Getting to the top of search results on LinkedIn for your target keywords
• Using the available applications to enhance your visibility and credibility

iii) Developing your network to increase your reach and visibility
• Methods and approaches to extend your network
• Using the advanced search facilities to find the right candidates and target new business
• How to approach and connect with people – and how not to!
• Opportunities with the ‘tagging’ function examined

iv) Raising your profile and marketing yourself, your company and services
• Developing and raising your profile to set you apart from the competition on LinkedIn
• Updates: how to use them best without re-inventing the wheel
• Groups: participating sensibly and establishing your own
• Answers, events, messaging, testimonials and other on site tools

v) Company tools and coordinating activities
• Setting up and developing a powerful set of Company Pages
• Listening tools and how to get the best from them
• Coordination at a company and team level
• Ensuring all your target areas are covered

vi) Establishing a LinkedIn routine
• Getting organised and making best use of your time
• Key activities and how to arrange them
• LinkedIn Tools to help you achieve this while managing your time

For the latest open social media and LinkedIn workshops and training event details click the link.

To discuss the opportunities further please contact

Jon Davey
Social Media Director
01753 852904

Or complete our enquiry form… Thank you.

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Just done a search for “marketing assistant” OR “marketing intern” based within a 10 mile radius of HQ… got a great opportunity for them but they need to know it exists…

LinkedIn is showing 165 and so now all I need to do is tell them about it… but only 10 are in any connecting groups !

I guess they think LinkedIn is for older farts like me Well these are the old farts with jobs going so they’d better get their stuff together and start engaging on Linkedin… call themselves marketing assistants

http://www.socialmediadirectors.co.uk/social-media-awards/top-marketing-assistant-needed-in-slough/

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As they say, “It’s not the size, it’s how you use it!”

In 2012 there are thousands of social media platforms to choose from but which one will you use for what purpose is the question… do you choose the big platforms because you’ve heard the names mentioned so many times by so many “experts” that you feel you really should… or do you wait and see what floats past your view finder?

The reality is you need to understand the main platforms so you can add them to, or remove them from, your to do list…

If you’re in the B2B space, looking to find more customers, then a must visit and find out more about site is LinkedIn, of that there is no doubt in my mind. The closer you look to LinkedIn the more you appreciate both its simplicity and its amazing power and potential… truly a business lead generation platform you need to spend some time on.

But then there are other, newer, cleaner coded platforms that you’ll have never heard of. That have been thought through by their creators, designed, coded and ready for the world to engage with but because they are not on everyone’s lips, you are unlikely to explore their websites to find out more… unless you are lucky enough to bump into them through a random search… or the strategic use of social media!

At the Social Media Business Awards events we find new tools and give them a platform on which to shine… we hope to introduce UK platforms developed by local home grown talent but it is likely that they are shy in coming forward, being British. We’ll have to wait for them to show themselves while we celebrate great social media tools we have found that are being a little more vocal… probably US based because they’re not that shy when it comes to business and we all could learn from them.

Book your seat for our new Social Media Business Awards and get their bright and early for my presentation “Social Media Business Sales Update…”

Thank you.

Book your seat for the UK Social Media Business Awards Dinner £75 + VAT

The whole point of the UK Social Media Business Awards is to make new connections, meet buyers, suppliers and industry colleagues. We ensure the whole event is a learning experience… finding out how different social media platforms and service could help your business grow and prosper… we ensure you meet at least 25 people during the course of the day, this is to help those who prefer not to make the first moves and so usually don’t get to meet many people at events.

UK Social Media Business Award enquiries…

Jon Davey
Social Media Awards Organiser
Call 01753 852904
Or connect via LinkedIn

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We will look at to how the social media opportunities marketing tools integrate with other marketing techniques and will take particular emphasis on Search Engine Marketing (with the main focus on Search Engine Optimisation and Pay Per Click) and Social Media Marketing including blogging and the business use of social networking.

Overview

1. Social Media: coming ready or not

An overview of the major step change that social media has brought in terms of communicating with and influencing customers and other businesses. We look at the way it should integrate with your other marketing activities and introduce the tools that we will be examining in more depth later in the session.

Content:

• Overview of Social Media Marketing opportunities
• Fundamentals of Social Media
• Where it fits into the marketing mix
• Introduction to key Social Media Tools

2. The Business Blog and its uses

Examination of the implementation, use and development of business blogs as a key online marketing and PR tool including their integration with websites and their position at the centre of B2B social media marketing activity.

Content:

• Key Questions when setting up a blog
• The Green Cross code of Blogging
• Writing blog psost which benefit you and your readers
• Blog Marketing including SEO aspects of blogs
• Optimising blogs for your business

3. Social and Business Networking

We look at how companies are using sites like Facebook and LinkedIn to develop communities of loyal fans and increase both prospects and sales. We also evaluate ways in which you can use these and other networks to best effect and some advice on ways to ensure that you do so successfully.

Content:

• Identifying the best networks for your business
• Setting up and using the large networks successfully
• Developing reputation online
• Linking your social networking activities together

4. Twitter – getting the microblogging bug

Twitter is the current darling of the social media world. While better suited to some businesses than others, the opportunities are there in abundance for us to take advantage of in terms of networking, relationship building and soft selling. We examine the “why” and outline the “how” to getting the best out of Twitter!

Content:

• What is Twitter and what can it bring you
• Setting up on Twitter to get real results
• Examples from the Business world
• Your daily regime for a successful Twitter experience

5. Tapping into Video and Podcasts

We all take information in different ways and so it’s essential that we offer our content in ways that will appeal to all of our potential visitors, which means that we must include video and audio. We look at the ways in which this content can be used most effectively and how to follow those businesses which have made a success using these methods.

Content:

• Creating a YouTube profile
• Understanding how to optimise content for search engines
• Podcasts and spreading the word
• Developing our content to best effect

6. Measuring and Integration

Measuring the results of a campaign and acting on them is critical to developing further in the future. In the final section, we look at how best to look at integrating all the different strands of social media marketing and ways in which to measure their results.

Content:

• Integrating social media to optimise activity and content
• Using the tools available effectively
• Measuring activity, visitors and ROI
• Summarising the workshop

For the latest open social media and LinkedIn workshops and training event details click the link.

To discuss the opportunities further please contact

Jon Davey
Social Media Director
01753 852904

Or complete our enquiry form… Thank you.

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That was 12 days ago and yesterday evening I popped in to see what had been added, 4 comments, one with a request, “Great idea Jon. It will help get the discussion going if you can share your routines.”

This resulted in pen going to paper and 1000+ words later, this…

• Personally, my ideal day is to spend the morning talking to those who would just love to spend some money with me but don’t know it yet
• After lunch an hour or so ensuring existing projects are on track and all is balanced with the world
• Mid afternoon to put pen to paper and address key topics in my industry…
• Evenings comment on LinkedIn

But then life is never usually that smooth… kids need collecting from school / college “because it’s raining!” and interrupt the natural flow… dog gets an allergy and needs a morning bath with a £30 bottle of shampoo !

When I say blog I mean your own web space… this may be a bespoke content management system… personally I use a WordPress Blog for Social Media Directors and we have a bespoke CMS for 100+ of our own individual websites… many pages of which fly high on Google… generating 3 million page views last year for us and our clients.
What Norman says about practice making it so much easier is very true… and please don’t worry about spelling everything perfectly so not to be judged harshly by your piers… I tend to find that most of the clever souls who point things out are less than perfect and most others are relieved that you are human!

My ultimate goal is to be front and centre in the mind of those who know me when it comes to all things to do with business lead generation from the web… so I get asked first and then can recommend the best way to proceed.

For those that don’t know me then they need to find me via the search engines.
I want to work on projects locally but I also appreciate that for something to truly fly then it needs a national, if not international vibe.

Business in Berkshire is local and when something local catches my attention then I will scribble a few words, maybe lift bits from other media sources, if more than a few lines then giving credit by mentioning their name is the internationally recognised way of dealing with copyright issues.

Just before Christmas we launched our Social Media Business Awards and I wanted to big up our early sponsors… one writes The Marketing Blog, a chap called Will Corry who I have known for 5-6 years and has tens of thousands of readers who love his style of presentation… he’s been around the media for years and so knows a good story when he see’s it… go google marketing blog and the world renowned Seth Godin’s blog appears below Will’s… I had to put pen to paper as many of those interested in social media will be advised to search out Seth Godin’s Blog… go google and tell me where you find socialmediadirectors.co.uk/seth-godin

Google Jon Davey and under all, videos & pictures I get at least 3 listings… Google social media director and you get the same story, strategically I have the top two spots on the main listing… how did I get my LinkedIn account flying so high?

Social media directors same story, go check the youtube.com/jonblg and note how I have helped myself fly under social media directors… everything is a numbers game… having 12 videos around social media directors ensures I always have at least 2 listings, whatever mood google is in

When I write something I want it to be featured in Google alerts so that those people around the world who are interested in a topic may pick up a story and it leads them back to me… for this I publish via our own CMS under the relevant URL… for example socialmediaevents.co.uk, businessleadgeneration.co.uk, customertestimonials .co.uk, ilovewindsor.co.uk

If relevant to social media, I’ll also want it on the sociamediadirectors.co.uk website… so I will change the title and tweak the open paragraph but otherwise leave it alone… the site has strong SEO because it is all about social media and has been around a couple of years now… because of this, I may just write it for SMD.

We have the ability to share from all our platforms and so I may share a link with Twitter or LinkedIn… this gets the story out… for most stories I will select 1 or 2 groups to send it out to… others I will select all the groups and see what happens… usually not a lot… you need to build a connection with the readers and that doesn’t happen by blanket bombing… it happens because you engage in a LinkedIn group on a regular basis, not just posting discussions but more importantly adding to the discussions of others.

Most of the LI Groups I put energy into are open and so I can share my comment with my Twitter followers… not vast because I haven’t chased as I don’t really find myself engaging on there, I much prefer LI… and my google stats tell me people click through from there to my various sites… twitter followers aren’t really following!

Facebook to me has been about family and friends and since my family don’t really use it I may pop in once a week… but now that I am launching the Social Media Business Awards and many of the B2C organisations who are using the platform are on there… best get that sorted sharpish

I hope this gives a flavour for my approach… I am happy to answer any questions…
Recently I found a new web presentation tool which looks great and let’s you share… it is also getting found by Google, so I’ll be doing more with it, check out
http://www.scoop.it/t/social-media-awards

Thank you

Jon

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Using live demos, the LinkedIn for Business workshop in London is designed to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business on it.

We’ll be covering:

• How to get the most out of LinkedIn
• Key considerations when creating a Profile which will market and sell for you
• Developing your network and integrating your current one
• How to best connect with people (and how not to)
• Tools on LinkedIn to promote you and your business
• Targeting prospects using the Advanced Search and other tools
• LinkedIn applications making your life easier
• A recommended weekly LinkedIn regime
… and many more key areas …

Questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

What you take away

The cost of the LinkedIn for Business Workshop is just £125 and includes:
• Half-day workshop covering Using LinkedIn for Business
• Handout pack containing slides for note taking
• Document covering LinkedIn Profile Setup & Optimisation
• 4 weeks email support (for any follow up questions while putting the contents of the session into practice)

The upcoming London Workshops are being run at the HubWorking Centre (near Liverpool Street) from 09:00 through to 12:30 on the following dates:

• Wednesday 8th February 2012
• Thursday 15th March 2012

Book your place at the London event here or please contact us on 01753 852904.

LinkedIn for Business London Workshop Overview

Our London LinkedIn for Business workshop covers the following areas:

i) Introduction to LinkedIn
• Why LinkedIn is key and its place in the social media and business worlds
• Setting your LinkedIn strategy
• Getting your Settings right for you as a recruiter

ii) Creating the right profile: the cornerstone of your LinkedIn activity
• Developing your profile to attract new prospects and clients as well as acting as “social proof” for referrals and word of mouth
• Getting to the top of search results on LinkedIn for your target keywords
• Using the available applications to enhance your visibility and credibility

iii) Developing your network to increase your reach and visibility
• Methods and approaches to extend your network
• Using the advanced search facilities to find the right candidates and target new business
• How to approach and connect with people – and how not to!
• Opportunities with the ‘tagging’ function examined

iv) Raising your profile and marketing yourself, your company and services
• Developing and raising your profile to set you apart from the competition on LinkedIn
• Updates: how to use them best without re-inventing the wheel
• Groups: participating sensibly and establishing your own
• Answers, events, messaging, testimonials and other on site tools

v) Company tools and coordinating activities
• Setting up and developing a powerful set of Company Pages
• Listening tools and how to get the best from them
• Coordination at a company and team level
• Ensuring all your target areas are covered

vi) Establishing a LinkedIn routine
• Getting organised and making best use of your time
• Key activities and how to arrange them
• LinkedIn Tools to help you achieve this while managing your time

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1. LinkedIn for Recruiters London workshop
2. Combining LinkedIn training with a better business blogging workshop in Windsor, Berkshire
3. How to Use LinkedIn for Business workshop

If you are reading this then please join…. You could make our days

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