Our London half day workshops are going down a treat so we wondered if we combined a morning session on LinkedIn with an afternoon session on better business blogging, how that would work out in the popularity stakes in Windsor.

Do Berkshire’s business people want to get their heads around blogging? As luck would have it, Mark White, who runs our LinkedIn workshops to rave reviews, spent 2005-10 creating the betterbusinessblogging.com website which attracts thousands of visitors every month.

So as with the LinkedIn top tips, you can sign up to the blogging top tips for FREE or you can come along and spend a day learning how to make the most of the two most important social media tools in your virtual tool box.

Keeping the model simple, you can attend either session individually for £145 + VAT, which includes lunch or you can attend the full day for just £245 + VAT.

Please pay via PayPal below or we can invoice, simply email billing details to jon@socialmediadirectors.co.uk and we’ll forward an invoice, payable before the course date. Thank you.

LinkedIn training plus Blogging workshop

LinkedIn training plus Blogging workshop 29th February £245.00 GBP LinkedIn half day Windsor 29th February £145.00 GBP Blogging half day Windsor 29th February £145.00 GBP

Please review the LinkedIn workshop details below and to get an idea of Mark’s extensive knowledge on blogging, visit his betterbusinessblogging.com website.

There are now over 135m business people worldwide and over 8m in the UK (let alone 150,000 within a 10 mile radius of Windsor) who consider LinkedIn to be the pre-eminent business networking platform online. A key place online where professionals have the ability to connect, develop their sales and market themselves, their skills, services and products.

Using live demos, the LinkedIn for Business workshop in Windsor is designed to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business on it.

We’ll be covering:

• How to get the most out of LinkedIn
• Key considerations when creating a Profile which will market and sell for you
• Developing your network and integrating your current one
• How to best connect with people (and how not to)
• Tools on LinkedIn to promote you and your business
• Targeting prospects using the Advanced Search and other tools
• LinkedIn applications making your life easier
• A recommended weekly LinkedIn regime
… and many more key areas …

Questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

What you take away

The cost of the Windsor LinkedIn for Business Workshop is just £145 and includes:
• Half-day workshop covering Using LinkedIn for Business
• Lunch
• Handout pack containing slides for note taking
• Document covering LinkedIn Profile Setup & Optimisation
• 4 weeks email support (for any follow up questions while putting the contents of the session into practice)

LinkedIn for Business Windsor Workshop Overview

Our Windsor LinkedIn for Business workshop covers the following areas:

i) Introduction to LinkedIn
• Why LinkedIn is key and its place in the social media and business worlds
• Setting your LinkedIn strategy
• Getting your Settings right for you as a recruiter

ii) Creating the right profile: the cornerstone of your LinkedIn activity
• Developing your profile to attract new prospects and clients as well as acting as “social proof” for referrals and word of mouth
• Getting to the top of search results on LinkedIn for your target keywords
• Using the available applications to enhance your visibility and credibility

iii) Developing your network to increase your reach and visibility
• Methods and approaches to extend your network
• Using the advanced search facilities to find the right candidates and target new business
• How to approach and connect with people – and how not to!
• Opportunities with the ‘tagging’ function examined

iv) Raising your profile and marketing yourself, your company and services
• Developing and raising your profile to set you apart from the competition on LinkedIn
• Updates: how to use them best without re-inventing the wheel
• Groups: participating sensibly and establishing your own
• Answers, events, messaging, testimonials and other on site tools

v) Company tools and coordinating activities
• Setting up and developing a powerful set of Company Pages
• Listening tools and how to get the best from them
• Coordination at a company and team level
• Ensuring all your target areas are covered

vi) Establishing a LinkedIn routine
• Getting organised and making best use of your time
• Key activities and how to arrange them
• LinkedIn Tools to help you achieve this while managing your time

For the latest open social media and LinkedIn workshops and training event details click the link.

To discuss the opportunities further please contact

Jon Davey
Social Media Director
01753 852904

Or complete our enquiry form… Thank you.

Related posts:

1. Social Media Workshop Windsor, Berkshire
2. Combining LinkedIn training with corporate social responsibility

We will look at to how the social media opportunities marketing tools integrate with other marketing techniques and will take particular emphasis on Search Engine Marketing (with the main focus on Search Engine Optimisation and Pay Per Click) and Social Media Marketing including blogging and the business use of social networking.

Overview

1. Social Media: coming ready or not

An overview of the major step change that social media has brought in terms of communicating with and influencing customers and other businesses. We look at the way it should integrate with your other marketing activities and introduce the tools that we will be examining in more depth later in the session.

Content:

• Overview of Social Media Marketing opportunities
• Fundamentals of Social Media
• Where it fits into the marketing mix
• Introduction to key Social Media Tools

2. The Business Blog and its uses

Examination of the implementation, use and development of business blogs as a key online marketing and PR tool including their integration with websites and their position at the centre of B2B social media marketing activity.

Content:

• Key Questions when setting up a blog
• The Green Cross code of Blogging
• Writing blog psost which benefit you and your readers
• Blog Marketing including SEO aspects of blogs
• Optimising blogs for your business

3. Social and Business Networking

We look at how companies are using sites like Facebook and LinkedIn to develop communities of loyal fans and increase both prospects and sales. We also evaluate ways in which you can use these and other networks to best effect and some advice on ways to ensure that you do so successfully.

Content:

• Identifying the best networks for your business
• Setting up and using the large networks successfully
• Developing reputation online
• Linking your social networking activities together

4. Twitter – getting the microblogging bug

Twitter is the current darling of the social media world. While better suited to some businesses than others, the opportunities are there in abundance for us to take advantage of in terms of networking, relationship building and soft selling. We examine the “why” and outline the “how” to getting the best out of Twitter!

Content:

• What is Twitter and what can it bring you
• Setting up on Twitter to get real results
• Examples from the Business world
• Your daily regime for a successful Twitter experience

5. Tapping into Video and Podcasts

We all take information in different ways and so it’s essential that we offer our content in ways that will appeal to all of our potential visitors, which means that we must include video and audio. We look at the ways in which this content can be used most effectively and how to follow those businesses which have made a success using these methods.

Content:

• Creating a YouTube profile
• Understanding how to optimise content for search engines
• Podcasts and spreading the word
• Developing our content to best effect

6. Measuring and Integration

Measuring the results of a campaign and acting on them is critical to developing further in the future. In the final section, we look at how best to look at integrating all the different strands of social media marketing and ways in which to measure their results.

Content:

• Integrating social media to optimise activity and content
• Using the tools available effectively
• Measuring activity, visitors and ROI
• Summarising the workshop

For the latest open social media and LinkedIn workshops and training event details click the link.

To discuss the opportunities further please contact

Jon Davey
Social Media Director
01753 852904

Or complete our enquiry form… Thank you.

Related posts:

1. Combining LinkedIn training with a better business blogging workshop in Windsor, Berkshire
2. What makes for great social media engagement, blogging ideas 2012

Using live demos, the LinkedIn for Business workshop in London is designed to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business on it.

We’ll be covering:

• How to get the most out of LinkedIn
• Key considerations when creating a Profile which will market and sell for you
• Developing your network and integrating your current one
• How to best connect with people (and how not to)
• Tools on LinkedIn to promote you and your business
• Targeting prospects using the Advanced Search and other tools
• LinkedIn applications making your life easier
• A recommended weekly LinkedIn regime
… and many more key areas …

Questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

What you take away

The cost of the LinkedIn for Business Workshop is just £125 and includes:
• Half-day workshop covering Using LinkedIn for Business
• Handout pack containing slides for note taking
• Document covering LinkedIn Profile Setup & Optimisation
• 4 weeks email support (for any follow up questions while putting the contents of the session into practice)

The upcoming London Workshops are being run at the HubWorking Centre (near Liverpool Street) from 09:00 through to 12:30 on the following dates:

• Wednesday 8th February 2012
• Thursday 15th March 2012

Book your place at the London event here or please contact us on 01753 852904.

LinkedIn for Business London Workshop Overview

Our London LinkedIn for Business workshop covers the following areas:

i) Introduction to LinkedIn
• Why LinkedIn is key and its place in the social media and business worlds
• Setting your LinkedIn strategy
• Getting your Settings right for you as a recruiter

ii) Creating the right profile: the cornerstone of your LinkedIn activity
• Developing your profile to attract new prospects and clients as well as acting as “social proof” for referrals and word of mouth
• Getting to the top of search results on LinkedIn for your target keywords
• Using the available applications to enhance your visibility and credibility

iii) Developing your network to increase your reach and visibility
• Methods and approaches to extend your network
• Using the advanced search facilities to find the right candidates and target new business
• How to approach and connect with people – and how not to!
• Opportunities with the ‘tagging’ function examined

iv) Raising your profile and marketing yourself, your company and services
• Developing and raising your profile to set you apart from the competition on LinkedIn
• Updates: how to use them best without re-inventing the wheel
• Groups: participating sensibly and establishing your own
• Answers, events, messaging, testimonials and other on site tools

v) Company tools and coordinating activities
• Setting up and developing a powerful set of Company Pages
• Listening tools and how to get the best from them
• Coordination at a company and team level
• Ensuring all your target areas are covered

vi) Establishing a LinkedIn routine
• Getting organised and making best use of your time
• Key activities and how to arrange them
• LinkedIn Tools to help you achieve this while managing your time

Related posts:

1. LinkedIn for Recruiters London workshop
2. Combining LinkedIn training with a better business blogging workshop in Windsor, Berkshire
3. How to Use LinkedIn for Business workshop

Over 135m business people worldwide and nearly 7m in the UK alone consider LinkedIn to be the pre-eminent business networking platform online. A place where professionals have the ability to connect & network, develop their sales and market themselves, their skills, services and products.

Booking your seat – choose your preferred recruitment workshop date

We’ll be covering:

• Why LinkedIn is an increasingly key business tool
• How to get the most out of LinkedIn as a Recruitment professional
• Key considerations when creating a Profile which really delivers against your goals
• Developing your network and integrating your current one
• Targeting & approaching candidates & prospects using Advanced Search & other tools
• Tools on LinkedIn to push you and your business
• LinkedIn applications making your life easier
… and many more key areas.

Workshop Overview

This is a half day workshop where we concentrate on both the resourcing and business development sides of the business, looking at the tools available to you and giving examples of how they could be used.

We start by looking at your personal profile, the foundations of your activity on LinkedIn and examine how to use it to both appeal to individual visitors as well as help you to attract the right people via LinkedIn’s Search. We then move on to how you can actively use LinkedIn to find the right connections for you and your business. This part of the session will concentrate on 8 key areas through which to approach candidates and clients. We then look at the core business building functionality via proactive targeting of contacts and prospects, increasing your own visibility and branding across the site and ensuring that you can use the tools available to achieve business success.

We have a maximum of 10 people per session to ensure that you have the opportunity to ask questions and clarify your understanding of the tools and their potential on the site.

What you take away

The cost of the LinkedIn Training Session for Recruiters includes:
 3.5 hour Workshop covering Using LinkedIn for Recruiters
 Handout pack containing slides for note taking
 Document covering LinkedIn Profile Setup & Optimisation for Recruiters
 2 weeks email support (for any follow up questions while putting the contents of the session into practice)

Agenda

Location: The HubWorking Centre, 5 Wormwood Street, London EC2M 1RQ
Dates: 8th February 2012, 15th March 2012
Timings: 13:30 – 17:00 (Registration from 13.00)

i) Short Introduction to LinkedIn
• Why LinkedIn is key and its place in the social media and business worlds
• Getting your Settings (and your Planning) right

ii) Creating the right profile: the cornerstone of your LinkedIn activity
• Developing your profile to work best for your specific requirements
• Getting found on LinkedIn for your target keywords
• Using applications to enhance your visibility and credibility

iii) Developing your network to achieve the results you want
• Establishing your offline network on LinkedIn
• Using the advanced search facilities to find the right people
• Employing 8 core ways to identify candidates and opportunities
• How to approach and connect with people – and how not to
• X-raying LinkedIn
• ‘Tagging’ opportunities examined

iv) Raising your profile and developing your reputation
• Developing and raising your profile using the tools available
• Marketing yourself, your company and your opportunities
• Groups: participating sensibly and establishing your own
• Updates: how to use them best without re-inventing the wheel
• Answers, testimonials, messaging, events and other on site tools

v) Company tools and coordinating activities
• Setting up and using the new company pages
• Company Page Products and Services examined
• Ensuring all your target areas are covered

vi) Establishing a daily / weekly LinkedIn routine
• Getting organised and making best use of your time
• Key activities and how to arrange them

Questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

Related posts:

1. LinkedIn for Business half day London workshop
2. Combining LinkedIn training with a better business blogging workshop in Windsor, Berkshire

Shortly, Social Media Directors will launch two alternatives to our ever popular full day How to use LinkedIn for Business workshop. While the full day workshop gives a very comprehensive review of how to use LinkedIn for business purposes, many business people these days feel they can’t give up a whole day for training and may also have different needs when it comes to learning about a new subject.

Mark is currently working on the content, it sure to be a thorough overview of LinkedIn based on our How to Use LinkedIn for Business formula within the time allowed for each workshop.

The new Alternative LinkedIn Training Workshops are:

Our LinkedIn Breakfast Pack – a cooked English breakfast followed by a 90 minute workshop. Breakfast from 6:45am, workshop starting at 7:30am and finishing at 9:00am, this option is perfect for those business men and women who prefer to learn by being given a thorough key point overview, notes to take away and then allowed to get started in their own time. No need to join us for breakfast if you prefer a lie in, get along for 7:20am.

Then we have our 3 hour Family Friendly LinkedIn workshop. Registration from 10:00am, the workshop gets started at 10:30am and finishes at 1:30pm, enabling those business men and women that need to multi-task, mixing business building with family raising, can learn a little extra about LinkedIn.

Our first alternative LinkedIn training workshops will be held at The Castle Hotel, Windsor on Wednesday 30th November 2011. Book via the main event page…

Related posts:

1. Combining LinkedIn training with a better business blogging workshop in Windsor, Berkshire
2. How to Use LinkedIn for Business workshop
3. LinkedIn for Business half day London workshop

Mark White will deliver our comprehensive workshop, which is constantly tweaked each month in-line with LinkedIn’s platform developments, ensuring all attendees walk away at the end of the day ready, willing and able to engage effectively on LinkedIn. Find out more…

Related posts:

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How to use LinkedIn for Business workshop
Date: 31st October 2011
Timings: 9:00 for 9:30am start, finishes around 4pm
Location: Thames Hospicecare, Hatch Lane, Windsor. SL4 3RW
Cost: £175 + VAT

At Social Media Directors we enable charities to offer our LinkedIn training to larger organisations as a way to add to their corporate social responsibility (CSR) social accounting ledger.

A few years ago popular local charities like Thames Hospicecare could approach larger local businesses and they would soon find ways to give generously.

In today’s climate, the ability to give more to local charities is fraught with administrative process as every pound spent needs justification.

Social Media Directors “How to use LinkedIn for Business” workshop offers an excellent opportunity for businesses to add social value to their Corporate Social Responsibility (CSR) ledger while at the same time, providing invaluable training to their sales and marketing teams.

Come and find out why over 120m business people worldwide, 7m in the UK and over 140,000 within a 10 mile radius of Windsor consider LinkedIn to be the pre-eminent business networking platform online. A place where professionals have the ability to connect, develop their sales and market themselves, their skills, services and products.

We’ll touch on:

• Why LinkedIn is an increasingly key business tool
• How to get the most out of LinkedIn
• Key considerations when creating a Profile which works
• Developing your network and integrating your current one
• How to best connect with people (and how not to)
• Tools on LinkedIn to push you and your business
• Targeting prospects using the Advanced Search and other tools
• LinkedIn applications making your life easier
• A recommended weekly LinkedIn workout
• … and more…

Agenda

09:00 Registration
09:30 Why is it worth your while learning more about LinkedIn?
09:45 Who else is in the room today, say hello
10:00 LinkedIn: Getting the Foundations in place
(Creating a powerful Personal Profile & Company Pages)
11:30 Questions
12:00 Social Media Directors Networking Lunch
13:00 Developing Connections, Prospects and Visibility on LinkedIn
(Using the tools develop your network, marketing and sales)
[includes short coffee break]
15:30 Questions
16:00 Close

View more details, including testimonials, one from Raleigh Addington, Operations Director of Tickets for Troops at www.howtouselinkedin.co.uk

Booking your seat

You can pay via PayPal above or request an invoice for £175 + VAT by emailing jon@socialmediadirectors.co.uk (but do read below first)

Thank You.

Jon Davey
Social Media Director
01753 852904

P.S. Please call Katie and book via her as the hospice will make more money that way and the work they do is incredible.

Katie Beck
Corporate Events Fundraiser THc
01753 848932

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3. LinkedIn training workshop formats to meet your business needs

There are many “chatterboxes” who will be trying to justify their online waffle as business building conversations and sales managers need to keep these guys in check, while at the same time encouraging the old guard to take a few tentative steps into the social media world.

LinkedIn is definitely a sales development tool and although it sits in the social media toolkit because of its two way information flow, it is far more powerful than most other business building platforms.

Sales Managers and Sales Directors can no longer afford to ignore its influence and should attend our “How to use LinkedIn for business” workshop to gain an appreciation of how this platform could offer a strategic business advantage to them and their sales teams.

We are more than happy to offer sales managers a full money back guarantee if they don’t find value in our workshop. At £175 + VAT we offer an affordable day’s training and excellent value for money for those who are time poor and keen to understand how social media can help their sales teams.

Thank you.

Jon Davey
Social Media Director
01753 852904

Related posts:

1. Combining LinkedIn training with corporate social responsibility
2. Business App for Social Media Directors

LinkedIn is currently the best corporate business networking tool available to business men and women looking to seek out and find new business for their companies in 2011.

Over the next 3 months Social Media Directors are running workshops at:

• Sue Ryder Care in Nettlebed, near Henley on 20th September
• Thames Hospicecare in Windsor on 31st October
• The Royal Borough of Kingston Chamber of Commerce on 2nd November

All these towns are on or near The Thames and those businesses that book a seat at any of the above workshops are adding social profit to the communities in which they live… so as well as feeling good about helping local charities and not for profit organisation, you can add this information to your corporate social responsibility ledger.

Those of your sales & marketing team that attend will learn how to make the most of LinkedIn and drive more profits for your business.

Social Media Directors started running the workshops back in 2009 as part of suite of social media modules. LinkedIn now stands out from the crowd for professional sales and marketing people and our “How to use LinkedIn for Business” is the perfect 1 day workshop for those looking to know more and fast track their learning so they can make the most of LinkedIn.

If you would like to review the workshop details then take a look at www.howtouselinkedin.co.uk or book now via our www.whatislinkedin.co.uk home page.

Related posts:

1. Combining LinkedIn training with corporate social responsibility
2. Face to Face meetings are worth 1,000 emails
3. Social media training for sales teams

Review three current ways we can help you with your social media strategy, social media training or social media consultancy reseller.

Social Media Development Strategy Plan

http://www.socialmediadirectors.co.uk/services/social-media-strategy/

Social Media Directors help companies and sole traders generate new business in four easy steps.

1. We sit down face to face and discuss where your business is and where you’d like it to be
2. Produce you a Social Media Development Strategy Plan
3. Establish no more than six things we (you and us) need to do to move you forward
4. And then get on with it!

LinkedIn for Business 121 coaching

http://www.whatislinkedin.co.uk/extra8.html

LinkedIn for Business 121 coaching is aimed at those people who prefer to go at their own speed.

We don’t need to stick to just LinkedIn, we can cover all those social media subjects that have been playing on your mind.

It may be appropriate for you to attend our “How to use LinkedIn” workshop before we get started but if you live in Scotland, Bangalore or Easter Island it may well be easier just to pick up the phone and get cracking

SMD Revenue Share Value Plan

http://www.whatislinkedin.co.uk/extra1.html

Could you benefit from a little extra income this summer?

Would you feel comfortable, adding value to your business relationships by sharing an A5 flyer with colleagues, business contacts and friends who might be interested in our LinkedIn workshops?

How about if we rewarded you with £35 revenue share for every single person that signs up for our LinkedIn workshops as a direct result of your recommendation?

Thank you.

Jon Davey
Social Media Director
01753 852904

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