Using live demos, the LinkedIn for Business workshop in London is designed to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business on it.

We’ll be covering:

• How to get the most out of LinkedIn
• Key considerations when creating a Profile which will market and sell for you
• Developing your network and integrating your current one
• How to best connect with people (and how not to)
• Tools on LinkedIn to promote you and your business
• Targeting prospects using the Advanced Search and other tools
• LinkedIn applications making your life easier
• A recommended weekly LinkedIn regime
… and many more key areas …

Questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

What you take away

The cost of the LinkedIn for Business Workshop is just £125 and includes:
• Half-day workshop covering Using LinkedIn for Business
• Handout pack containing slides for note taking
• Document covering LinkedIn Profile Setup & Optimisation
• 4 weeks email support (for any follow up questions while putting the contents of the session into practice)

The upcoming London Workshops are being run at the HubWorking Centre (near Liverpool Street) from 09:00 through to 12:30 on the following dates:

• Wednesday 8th February 2012
• Thursday 15th March 2012

Book your place at the London event here or please contact us on 01753 852904.

LinkedIn for Business London Workshop Overview

Our London LinkedIn for Business workshop covers the following areas:

i) Introduction to LinkedIn
• Why LinkedIn is key and its place in the social media and business worlds
• Setting your LinkedIn strategy
• Getting your Settings right for you as a recruiter

ii) Creating the right profile: the cornerstone of your LinkedIn activity
• Developing your profile to attract new prospects and clients as well as acting as “social proof” for referrals and word of mouth
• Getting to the top of search results on LinkedIn for your target keywords
• Using the available applications to enhance your visibility and credibility

iii) Developing your network to increase your reach and visibility
• Methods and approaches to extend your network
• Using the advanced search facilities to find the right candidates and target new business
• How to approach and connect with people – and how not to!
• Opportunities with the ‘tagging’ function examined

iv) Raising your profile and marketing yourself, your company and services
• Developing and raising your profile to set you apart from the competition on LinkedIn
• Updates: how to use them best without re-inventing the wheel
• Groups: participating sensibly and establishing your own
• Answers, events, messaging, testimonials and other on site tools

v) Company tools and coordinating activities
• Setting up and developing a powerful set of Company Pages
• Listening tools and how to get the best from them
• Coordination at a company and team level
• Ensuring all your target areas are covered

vi) Establishing a LinkedIn routine
• Getting organised and making best use of your time
• Key activities and how to arrange them
• LinkedIn Tools to help you achieve this while managing your time

Related posts:

1. LinkedIn for Recruiters London workshop
2. Combining LinkedIn training with a better business blogging workshop in Windsor, Berkshire

Over 135m business people worldwide and nearly 7m in the UK alone consider LinkedIn to be the pre-eminent business networking platform online. A place where professionals have the ability to connect & network, develop their sales and market themselves, their skills, services and products.

Booking your seat – choose your preferred recruitment workshop date

We’ll be covering:

• Why LinkedIn is an increasingly key business tool
• How to get the most out of LinkedIn as a Recruitment professional
• Key considerations when creating a Profile which really delivers against your goals
• Developing your network and integrating your current one
• Targeting & approaching candidates & prospects using Advanced Search & other tools
• Tools on LinkedIn to push you and your business
• LinkedIn applications making your life easier
… and many more key areas.

Workshop Overview

This is a half day workshop where we concentrate on both the resourcing and business development sides of the business, looking at the tools available to you and giving examples of how they could be used.

We start by looking at your personal profile, the foundations of your activity on LinkedIn and examine how to use it to both appeal to individual visitors as well as help you to attract the right people via LinkedIn’s Search. We then move on to how you can actively use LinkedIn to find the right connections for you and your business. This part of the session will concentrate on 8 key areas through which to approach candidates and clients. We then look at the core business building functionality via proactive targeting of contacts and prospects, increasing your own visibility and branding across the site and ensuring that you can use the tools available to achieve business success.

We have a maximum of 10 people per session to ensure that you have the opportunity to ask questions and clarify your understanding of the tools and their potential on the site.

What you take away

The cost of the LinkedIn Training Session for Recruiters includes:
 3.5 hour Workshop covering Using LinkedIn for Recruiters
 Handout pack containing slides for note taking
 Document covering LinkedIn Profile Setup & Optimisation for Recruiters
 2 weeks email support (for any follow up questions while putting the contents of the session into practice)

Agenda

Location: The HubWorking Centre, 5 Wormwood Street, London EC2M 1RQ
Dates: 8th February 2012, 15th March 2012
Timings: 13:30 – 17:00 (Registration from 13.00)

i) Short Introduction to LinkedIn
• Why LinkedIn is key and its place in the social media and business worlds
• Getting your Settings (and your Planning) right

ii) Creating the right profile: the cornerstone of your LinkedIn activity
• Developing your profile to work best for your specific requirements
• Getting found on LinkedIn for your target keywords
• Using applications to enhance your visibility and credibility

iii) Developing your network to achieve the results you want
• Establishing your offline network on LinkedIn
• Using the advanced search facilities to find the right people
• Employing 8 core ways to identify candidates and opportunities
• How to approach and connect with people – and how not to
• X-raying LinkedIn
• ‘Tagging’ opportunities examined

iv) Raising your profile and developing your reputation
• Developing and raising your profile using the tools available
• Marketing yourself, your company and your opportunities
• Groups: participating sensibly and establishing your own
• Updates: how to use them best without re-inventing the wheel
• Answers, testimonials, messaging, events and other on site tools

v) Company tools and coordinating activities
• Setting up and using the new company pages
• Company Page Products and Services examined
• Ensuring all your target areas are covered

vi) Establishing a daily / weekly LinkedIn routine
• Getting organised and making best use of your time
• Key activities and how to arrange them

Questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

Related posts:

1. LinkedIn for Business half day London workshop
2. Combining LinkedIn training with a better business blogging workshop in Windsor, Berkshire

A place where professionals have the ability to connect & network, develop their sales and market themselves, their skills, services and products.

Using examples live on LinkedIn, the “How to Use LinkedIn for Business” workshop is designed to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business through it.

Booking your seat – choose your preferred workshop

We’ll be covering:

• Why LinkedIn is an increasingly key business tool
• How to get the most out of LinkedIn
• Key considerations when creating a Profile which really works for you
• Developing your network and integrating your current one
• How to best connect with people (and how not to)
• Tools on LinkedIn to push you and your business
• Targeting and approaching prospects using Advanced Search and other tools
• LinkedIn applications making your life easier
• A recommended weekly LinkedIn routine
… and many more key areas.

Workshop Overview

In the morning, we focus on getting the key elements in place from which you can build a platform for you and your business within the site – something that will put you in the best possible place going forward. We look at setting up and making the most of your personal profile and your company pages as well as looking at the settings to ensure privacy and yet allow you to benefit fully from the sales and marketing potential of the site.

After lunch our focus moves to how you can best use LinkedIn to find the right connections for you and your business. This session will concentrate on core business building functionality through proactive targeting of contacts and prospects, increasing your own visibility and branding across the site and ensuring that you can use the tools available to achieve business success. There will be opportunities to ask questions throughout.

What do you receive?

The cost of the LinkedIn Training Session in London includes:
 6 hour Workshop covering Using LinkedIn for Business
 Lunch with the other attendees
 Handout pack containing slides for note taking
 Document covering LinkedIn Profile Setup & Optimisation
 2 weeks email support (for any follow up questions while putting the contents of the session into practice)

Agenda

Dates & Locations: see website for details
Timings: 9:00am – 4:30pm

09:00 Registration opens

09.30 Introduction to LinkedIn
• Why LinkedIn is such a powerful addition to your business
• How to benefit whether your business in local, national or global
• Planning your activity to ensure success

10:00 LinkedIn: Getting the Foundations in place
• Creating a powerful Personal Profile
• Getting to the top of LinkedIn search & attracting new opportunities
• Making sure you are found and contacted – not your competitors
• Making the Company Pages work for you on LinkedIn and on the Web
• Getting your key products and services seen and recommended
• Using Settings to ensure your activity is highly visible (when you want)

12:30 Networking Lunch

13:30 Developing Connections, Prospects and Visibility on LinkedIn
• Tapping into your current network
• Using the tools develop your network, marketing and sales
• Finding and Connecting with Prospective Clients
• Marketing your Products and Services through LinkedIn
• Using updates to get your message out successfully
• Finding and using Groups to develop your visibility and profile

16:30 Close

Questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

Booking your seat – choose your preferred workshop above

If you would prefer to pay by invoice then please send contact details to Jon Davey at jon@socialmediadirectors.co.uk

The workshop tends to attract busy, ambitious business men and women

Lunch will be amongst like minded business people, interested in growing their business and happy to invest in business development ideas, after all this course ain’t cheap

Enjoy these LinkedIn workshop testimonials from May 2011

LinkedIn workshop testimonial Margaret Haynes OFAS

Social Media LinkedIn testimonial

LinkedIn training workshop testimonial by Raleigh Addington

Jazz mouse’s Paul Fawcus talks acoustics over lunch in Windsor

Comments from attendees for our previous LinkedIn workshops

Michel Delran
Event Director at The Business Growth Show
Thanks Jon for a very well run event. I loved the LinkedIn recommendations and the video blogging. I think the training was the right level which is challenging as it could be a bit geeky. I think there was something of value for everybody to take away. Well done. Definitely looking for the next one.

Julian Evans
Director of Mediation at Littleton Evans
Thoroughly enjoyed it and will benefit from it as I develop deeper into LinkedIn.

Keith Steptoe
Creating Exceptional Businesses
Yes I enjoyed the morning. Good venue, great cakes and, although I do use LinkedIn quite a bit, learnt a lot of good tips from Mark White. Nice one!

David Knowles-Leak
A Performance Improvement Specialist, Bringing Strategy to Life
Great presentation from Mark. Good venue. Lots of interesting people.
Who is that Jon Davey bloke?

Celia Champion
Business and Personal Coach, defining and accelerating success in the complementary health sector and SMEs
Great event, thank you! Very useful tips came out of the presentation – so much more to do than just join LinkedIn! I am looking forward to implementing all the ideas

Marina Duskov
Passion test facilitator
Specific action that I applied – Did a little update on my profile. Also, as Mark White said whey you invite people to Link send them a small personal message. I am glad to say that both Mark White and Celia did invited me to Link in with their small messages. Mark’s presentation was clear and inspiring enough for me and others to take small action steps.

Steve Catchick
Owner at Steve Catchick Associates
Useful information, very helpful, good venue (many thanks to Kinnarps) and put across in simple terms. I have updated my profile since, and taken on board the comments re adding small personal message when inviting someone to link with me. Thanks

Mark D Harris
Marketing coaching and consulting
Hi Jon & Mark, thanks very much for the LinkedIn morning, it was a helpful refresher to the power of the network. It also introduced me to some overlooked subtleties that can make a difference to your profile and connections. I’ve been more active on Linkedin, since the event than I have for the past couple of months, hence the delayed reply to this. Looking forward to the next one and thanks very much to all.

John Hill FInstSMM
Owner, Hunter Stuckey Marshall Ltd
I thought it was excellent Jon and have changed my LI strategy as a result

Andrew Palmer
A clear voice that can be heard through the noise. The quality and content of the presentation by Mark White was informative, educational and enlightening and we should all take notice. I spent the afternoon updating my profile and will continue to watch the Linkedin space with a view to fully exploiting all of its free tools.
Thanks to you Jon – 30 people now know the basics of Linkedin – lets hope they use it wisely.

Other LinkedIn training options for your consideration

As well as our core How to workshop, we have added three additional LinkedIn training options:

• What is LinkedIn? A classroom workshop which includes hands on, 121 assistance in getting started.
• LinkedIn for Job Seekers a FREE workshop for those looking for work who would appreciate polishing their profile and learning how to gather more information from LinkedIn, to set themselves apart from the crowd. We run this in association with organisations working with job seekers.
• LinkedIn for Business 121 training for those that prefer individual attention and would like to look at a whole range of social media engagement.

Thank you.

Jon Davey
01753 852904

Related posts:

1. Combining LinkedIn training with a better business blogging workshop in Windsor, Berkshire

Our London half day workshops are going down a treat so we wondered if we combined a morning session on LinkedIn with an afternoon session on better business blogging, how that would work out in the popularity stakes in Windsor.

Do Berkshire’s business people want to get their heads around blogging? As luck would have it, Mark White, who runs our LinkedIn workshops to rave reviews, spent 2005-10 creating the betterbusinessblogging.com website which attracts thousands of visitors every month.

So as with the LinkedIn top tips, you can sign up to the blogging top tips for FREE or you can come along and spend a day learning how to make the most of the two most important social media tools in your virtual tool box.

Keeping the model simple, you can attend either session individually for £145 + VAT, which includes lunch or you can attend the full day for just £245 + VAT.

Please pay via PayPal below or we can invoice, simply email billing details to jon@socialmediadirectors.co.uk and we’ll forward an invoice, payable before the course date. Thank you.

LinkedIn training plus Blogging workshop

LinkedIn training plus Blogging workshop 29th February £245.00 GBP LinkedIn half day Windsor 29th February £145.00 GBP Blogging half day Windsor 29th February £145.00 GBP

Please review the LinkedIn workshop details below and to get an idea of Mark’s extensive knowledge on blogging, visit his betterbusinessblogging.com website.

There are now over 135m business people worldwide and over 8m in the UK (let alone 150,000 within a 10 mile radius of Windsor) who consider LinkedIn to be the pre-eminent business networking platform online. A key place online where professionals have the ability to connect, develop their sales and market themselves, their skills, services and products.

Using live demos, the LinkedIn for Business workshop in Windsor is designed to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business on it.

We’ll be covering:

• How to get the most out of LinkedIn
• Key considerations when creating a Profile which will market and sell for you
• Developing your network and integrating your current one
• How to best connect with people (and how not to)
• Tools on LinkedIn to promote you and your business
• Targeting prospects using the Advanced Search and other tools
• LinkedIn applications making your life easier
• A recommended weekly LinkedIn regime
… and many more key areas …

Questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

What you take away

The cost of the Windsor LinkedIn for Business Workshop is just £145 and includes:
• Half-day workshop covering Using LinkedIn for Business
• Lunch
• Handout pack containing slides for note taking
• Document covering LinkedIn Profile Setup & Optimisation
• 4 weeks email support (for any follow up questions while putting the contents of the session into practice)

LinkedIn for Business Windsor Workshop Overview

Our Windsor LinkedIn for Business workshop covers the following areas:

i) Introduction to LinkedIn
• Why LinkedIn is key and its place in the social media and business worlds
• Setting your LinkedIn strategy
• Getting your Settings right for you as a recruiter

ii) Creating the right profile: the cornerstone of your LinkedIn activity
• Developing your profile to attract new prospects and clients as well as acting as “social proof” for referrals and word of mouth
• Getting to the top of search results on LinkedIn for your target keywords
• Using the available applications to enhance your visibility and credibility

iii) Developing your network to increase your reach and visibility
• Methods and approaches to extend your network
• Using the advanced search facilities to find the right candidates and target new business
• How to approach and connect with people – and how not to!
• Opportunities with the ‘tagging’ function examined

iv) Raising your profile and marketing yourself, your company and services
• Developing and raising your profile to set you apart from the competition on LinkedIn
• Updates: how to use them best without re-inventing the wheel
• Groups: participating sensibly and establishing your own
• Answers, events, messaging, testimonials and other on site tools

v) Company tools and coordinating activities
• Setting up and developing a powerful set of Company Pages
• Listening tools and how to get the best from them
• Coordination at a company and team level
• Ensuring all your target areas are covered

vi) Establishing a LinkedIn routine
• Getting organised and making best use of your time
• Key activities and how to arrange them
• LinkedIn Tools to help you achieve this while managing your time

For the latest open social media and LinkedIn workshops and training event details click the link.

To discuss the opportunities further please contact

Jon Davey
Social Media Director
01753 852904

Or complete our enquiry form… Thank you.

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