For me, RSS is very much a Clark Kent figure – not particularly impressive on the outside but lots of hidden “super powers” underneath. Am I overstating that a little? Well you decide. To start, let’s have a quick run through of some of the elements that RSS can do for the information you publish in your business or blog:

i) Instant Publishing and Automatic distribution
As you publish new posts and information on your blog, RSS publishes them automatically on any additional sites that have decided to syndicate your content. This allows you to concentrate on the quality of your content and lets your RSS feed distribute it for you to all the places and people who have requested it, automatically and instantly.

ii) Direct guaranteed delivery to subscribers
You can be safe in the knowledge that your subscribers will receive the information …

Article Categories:	Business Blogging, RSS
Article Tags:	RSS Benefits, RSS for Business, RSS for listening, Using RSS