This week’s Social Media Award of the Week has to go to the Australian Courts for ruling that although Google doesn’t technically publish content because computers are doing all the work… if asked to remove links then they should oblige and respect the wishes of the individual not wishing to be indexed.
“But that would mean we’d have to do some work… Google guys want to hang in the labs, not do real work!” one insider was heard to moan when the announcement came in.
The Guardian reported at the end of November, “Milorad Trkulja, a music promoter, took action against Google over material online, which linked him with criminal figures in Melbourne. Trkulja has never been involved in any criminal activity, but was unfortunate enough to have been shot in a restaurant in 2004.”
It reminded me of the case of Richard O’Dwyer, the student wanted for extradition by the USA and initially signed off by Theresa May MP, who was simply adding links to sources of TV content… he didn’t publish the content… oh, yeah, but he manually added links so I guess that makes him an evil criminal! It was his mum who sorted that out, as all good mums do…
The only reason the yanks wanted him was because he’d made a few quid out of it… so I guess he paid tax in the UK but that’s not good enough for the Americans? The only reason Google have been able to get away with it is because they have bigger lawyers and as we have seen from Big Brother, “USA are best, the greatest, they offer freedom”… mmmm well done Australia.
Everyone loves to win a Social Media Award… so we thought we’d make it more fun in 2013… we’ll give out a social media award of some description every week… if you want to be a winner then you’d better tell us why
Every week I’ll shine a light on a social media campaign that made laugh or cry! Or it might be a thought that grabs my attention, something I think you should ponder…
Sales & Marketing for Web 2.0
Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
Today, 4th October is National Poetry Day #MYPOEM and so it seemed only fitting to scribble a little ditty to celebrate social media, how it makes us engage and how we need to use it to make a better world for our children’s, children’s, children.
Social media, social media, social media
How you draw me to engage
Something in the media triggers my interior
Creating such a rage, I have to put something on a page
Twitter, Twitter, Twitter
How you make me witter
This, that and the other makes me want to shudder
But limited to 140 characters it doesn’t give me any rudder
Facebook, Facebook, Facebook
How’s my makeup
Friends sharing happy memories, some celebrating celebrities
Being careful not to upset Green Peace or they’ll have a bean feast
LinkedIn, LinkedIn, LinkedIn
Now we’re talking & connecting
Strangers come and say hello
Make a friend & not a foe
Google+, Google+, Google+
You know you’re an absolute must
Everyone can be spinning in circles
Or hanging out waiting for turtles
YouTube, YouTube, YouTube
Help me get my message on world news
Talking pictures make us smile
And others share them for a while
Pinterest, Pinterest, Pinterest
How quickly you’re picking up interest!
Stick a pin in it to show the world you love it
Then just let them share it, who knows who might buy it
Engagement, engagement, engagement
Social media forces a commitment
Whatever the arrangement, the platforms don’t matter
People are talking & having a natter
What’s next, what’s next, what’s next?
Just round the corner another platform is dawning
We need to change of course, but what is its warning
The planet is warming and we need to BE COOL!
Go visit www.nationalpoetryday.co.uk
And share your own poems with us below (as a comment) or use #MYPOEM in a tweet and we’ll pick it up… let’s enjoy sharing positive words with each other today…
Director of Aspirational Customer Experiences
Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
If you are looking to maximise the exposure of your brand both locally and Internationally then Berkshire 24/7 Club Membership is the local online marketing, social media engagement & offline face 2 face business networking option you should give serious consideration…
We’ve been engaging online & offline since 1999… a wealth of real time experience under our belts… what we are great at is banding the drum, creating more awareness of and for our business partners… we’ve now put this all together under the Berkshire 24/7 Club banner.
New businesses have limited resources, we get that… more mature businesses have limited time, we get that… we have created levels of membership which …
The Social Media Business Awards are just getting under way and looking for entries from around Berkshire UK… only 10 from each town (Bracknell, Maidenhead, Newbury, Reading, Slough, Windsor & Maidenhead, Wokingham) … are you a natural WINNER? What you waiting for?
After Jon won one of Social Media Week’s Awards in 2012 he decided to launch his own Social Media Business Awards and really celebrate each winner, helping them maximise their exposure… but you need to be “In it to WIN it!”
SOCIAL MEDIA BUSINESS AWARDS 2012
- • 100 TOWNS & CITIES ACROSS THE UK
• 10 LOCAL BUSINESS ENTRIES : FIRST COME FIRST SERVED
• 3 FINALISTS PRESENT AT LOCAL VENUE
• 1 WINNER FROM EACH TOWN / CITY
Starting with a call out to Berkshire, so we can celebrate local winners at our event already in the diary for 21st June 2012… the Berkshire in Business EXPO and then, after the Olympics in July and the August summer holidays for the family, we’ll push out with a further 94 events across the Nation.
Working this through in Berkshire, to kick things off, will give us some great learning to apply to the national road-show.
SOCIAL MEDIA BUSINESS AWARDS BERKSHIRE 2012
- • 29th March 2012 we launch a call for local businesses to join in from East Berkshire College’s Careers Day… fitting… with helping to find work for thousands of young people who most definitely need a little light of hope in their lives.
• First 10 entries from each of the following towns:
- o Bracknell
o Windsor & Maidenhead
• Each will be asked to say, in 140 words or less, how they are using the following to grow their business:
- o Face 2 Face business networking
o Creation of micro-sites that put SEO company pages
o Use of digital strategies in local newspapers
o Email marketing campaigns
o Mobile apps
o Sales team uniform, strategic use of social media engagement
• Obviously very few companies will be using all of the above and a brilliant example of how just using one channel is paying dividends could well be enough to get your company through to the final 3… being able to give us 140 words on just 3 of the above elements is enough to see you into the first round…
• THE FIRST 10 ENTRIES FROM EACH TOWN QUALIFY FOR THE FIRST ROUND: Jon won his own award because he was listening and chose to engage. Hundreds of social media people around the UK have bigger databases… they failed to hear the call… Jon had a small database of active listeners who responded to his call… there is an old phrase “You’ve got to be in it to win it!”
• The Internet is 24/7 and so that is the price of entry… £247 + VAT could make you the inaugural winner of the Social Media Business Awards and no-one can take that away from you…
On receipt of payment your entry will be registered… only 10 from each town can apply. Thank you.
SOCIAL MEDIA BUSINESS AWARDS BERKSHIRE TIMINGS
For your entry fee, as a minimum, you’ll get a listing on both the local BinB website. We’ll share your own press releases through our Business in Berkshire network until 21st June 2013. BinB gets around 3,000,000 pages views a year, so lots of eyeballs on our world. Our BinB LinkedIn Group has over 1300 members.
If you are lucky enough to progress through the rounds to the final then there will be more publicity shining a light on your business…
CALLING FOR SPONSORS OF THE SOCIAL MEDIA BUSINESS AWARDS
As well as entrants, we are looking for sponsors of the Social Media Business Awards… if you like the sound of the above and the potential it could offer your brand then please call Jon Davey on 01753 852904.
As with all things, as we prove the potential the value of sponsorship will increase… so could be beneficial to get in early and get the best price on the deal!
Director of Customer Experience
Re-tuning your Social Media Channels to refine and smooth our the wrinkles of the process… the end game, frictionless sharing
Knowing that people would be searching for reviews of the new Kinect Star Wars game, I took the opportunity to ask someone to shoot a short video of me and then used it to drive eyeballs on the eve of the games’s UK launch… frictionless
When I launched Social Media Directors back on 21st November 2009, it was the result of needing a UK / International brand. I had created great awareness in Berkshire for our Business in Berkshire brand, started in 2002 as an email newsletter, it became a community site in 2004 and was …
“What is Social Media?” is a question frequently asked of us at Social Media Directors
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Social Media DVD by this year’s Social Media Week Social Media Personality of the Year (UK) Award WINNER… either pay via PayPal or contact firstname.lastname@example.org to arrange for an invoice to be raised. Thank you.