The world of online marketing is forever changing with new techniques being dreamt up every day. It can get very confusing and result in mass inertia with only the self professed “gurus” at the party, telling each other how great they are!
Back in 1999, all you needed was a 1 page website and you could be the envy of all your friends and business colleagues, whose senior management would not hear of such a ridiculous waste of resources… it’ll never take off.
Today, Twitter would have you believe …
| Article Categories: | Facebook,Google,LinkedIn,social influence,Social Media News,Social Media Strategy,Social Media Thoughts,Twitter |
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Do you need a Social Media Distribution Manager?
Are you looking for a Social Media Distribution Manager? Someone to identify which social media channels you should be engaging with and working out a social media distribution plan to ensure you are maximising your online engagements?
Then we need to talk and start by discussing your social media development strategy, then deciding who is going to be best suited to manage the social media distribution. This may be someone you already have in your team, we could take it on or …
| Article Categories: | Facebook,LinkedIn,Social Media News,Social Media Strategy,Social Networking,Twitter,Video & YouTube |
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O2 Learn connect when they are young and stay engaged
O2 Learn are running a national campaign to find those great teachers who inspire our youth.
The business end for O2 is gathering thousands of mobile phone numbers of young people who could be future O2 customers… and what a great way to do engage through social media.
Over the last year teachers have been …
| Article Categories: | Facebook,Mobile Media,Social Media News,Social Media Strategy,Social Media Thoughts,Video & YouTube |
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How Often Should You Post On Facebook?
“How often should you post on Facebook?” asks David Verchere over at Posthelpers.com
Only a week ago he was celebrating making the NYTM List – Internet Made In NYC. New York Tech Meetup, with over 18,000 members, representing professionals from all parts of the New York technology community added PostHelpers to it’s list of great companies and projects being conceived and managed and funded in NYC.
Now that’s something to add to his wall posts on Facebook and I’m guessing he has.
My take and therefore summary of his summary of research is:
- if you post to your Facebook wall every day you are more likely to be picked up by the guys and gals who write the news for the publications and become more famous than you are right now.
- Writing Facebook wall posts less than once a week is like so lame you may as well not bother.
- Ensure the things you add to your Facebook wall are interesting and original so as to be worthy of sharing with fans of fans and one day you’ll get an Oscar and be worth a million dollars…
Well, with the exchange rate set to go through the roof you may need 4 zillion to be worth a million 
His presentation makes for good reading on How often should you post on Facebook and I added this story to SMD to shine a light on David Verchere to say thank you for contributions to our Social Media Directors LinkedIn Group and to highlight the way the American’s celebrate their innovators… in the UK we need more of that…
Oh, yeah, I also wanted to fly higher on Google for the search How often should you post on Facebook than he is… the child in me shining through!
Thank you
Jon Davey
Social Media Director
01753 852904
| Article Categories: | Facebook,LinkedIn,Social Media News,Social Media Thoughts |
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Increasing your followers using Hootsuite
A couple of years ago I ran an exercise using Hootsuite and Google News RSS feeds to increase my Twitter following.
I went from 200 to 1000 twitter followers on my @jondavey account in a few weeks which made me smile
At that time I had made a decision to follow anyone who followed me. Word got round and a colleague asked why I was following a bunch of ladies from Russia! Oppps, re-think was needed.
I decided to immediately unfollow all but 13 people and monitor what happened. Within 24 hours I lost 25% of my database, during the following week another third dropped away leaving me with half of what I had originally had.
More recent hands on research has shown me that although many may follow, only a few actually listen to what you have to say and many of those tend to be overseas!
With the launch of I Love Windsor and wishing to tweet regularly but not having the time you need to have a plan B. Revisiting Hootsuite and it appears to have moved on a peg or two with some nice added value. You can create multiple RSS feeds, plug in Google stats, plan, generate reports. A most impressive suite of tools for the budding online business apprentice of the future and the slightly older, less flexible, not so sure business person of today
I have signed up for a PRO account to gain access to the new features and will feedback the results of my engagement through this here blog and you can see for yourself the impact on the Tweets by tuning into @windsordaily and then obviously sharing this news widely with your followers.
Thank you, in anticipation of your first re-tweet
Jon Davey
Social Media Director
01753 852904
| Article Categories: | Business Blogging,Business Networking,Facebook,LinkedIn,Mobile Media,RSS,Social Media News,Social Media Thoughts,Social Networking,Twitter,Uncategorized |
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Are social media techies trying too hard?
“Does no one wait until the second date these days?” was my immediate thought this afternoon when I went to explore a new online community.
Within 15 minutes of me joining I got a well timed email to say thank you for joining, there would be a lot of interest in my services for [main discipline] as I looked so fab in peach and I should check out this 2 minute LinkedIn video.
Not your standard video, a 2 minute snack, nice and short, they’ve obviously been on the “keep it tight” training course but forgot all they learned on the “Don’t try and pull the wool over my eyes” course the previous week
The subject was not “How to use LinkedIn to max your business lead generation” but the alternative, “How to bring all your known contacts over to our club so we can bleed them dry” DVD which can be bought at the Techies Rule the World video store over on City Ville, a store I have yet to create but will when I have enough moolah! (That’s a game that really gets you engaged over on Facebook for those who are like, “What’s he swallowed today?”)
I’m sorry but I am happy to pop by and have a look around your great new social media platform but please respect my boundaries and don’t try and get me to be your best friend within 4.3 seconds of us meeting and don’t expect me to open my rolodex for you to pinch my cards and spray my contacts with your spam, they get enough of mine!
Are social media techies trying too hard? Please apply traditional sales and marketing values to your social media platforms if you want humans to engage.
This is where LinkedIn have it so much righter than many other imitations… and why I am a fan and keep preaching its value to professional business men and women that I meet… and why others don’t create the head of steam they would like.
But, hey guys, thank you for giving me fodder for this story as I had needed a few hundred words for my Social Media Directors blog, I’d been so busy laying the foundations for new local world which requires the minimum effort on the part of my fans… that’ll be www.ilovewindsor.co.uk
If you are not busy on the 24th June please join us for our
How to use LinkedIn for Business workshop
at The MacDonald Windsor Hotel.
Thank you.
Jon
Social Media Director
01753 852904
| Article Categories: | Business Networking,Facebook,LinkedIn,Social Media News,Social Media Thoughts,Social Networking |
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