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We will look at to how the social media opportunities marketing tools integrate with other marketing techniques and will take particular emphasis on Search Engine Marketing (with the main focus on Search Engine Optimisation and Pay Per Click) and Social Media Marketing including blogging and the business use of social networking.

Overview

1. Social Media: coming ready or not

An overview of the major step change that social media has brought in terms of communicating with and influencing customers and other businesses. We look at the way it should integrate with your other marketing activities and introduce the tools that we will be examining in more depth later in the session.

Content:

• Overview of Social Media Marketing opportunities
• Fundamentals of Social Media
• Where it fits into the marketing mix
• Introduction to key Social Media Tools

2. The Business Blog and its uses

Examination of the implementation, use and development of business blogs as a key online marketing and PR tool including their integration with websites and their position at the centre of B2B social media marketing activity.

Content:

• Key Questions when setting up a blog
• The Green Cross code of Blogging
• Writing blog psost which benefit you and your readers
• Blog Marketing including SEO aspects of blogs
• Optimising blogs for your business

3. Social and Business Networking

We look at how companies are using sites like Facebook and LinkedIn to develop communities of loyal fans and increase both prospects and sales. We also evaluate ways in which you can use these and other networks to best effect and some advice on ways to ensure that you do so successfully.

Content:

• Identifying the best networks for your business
• Setting up and using the large networks successfully
• Developing reputation online
• Linking your social networking activities together

4. Twitter – getting the microblogging bug

Twitter is the current darling of the social media world. While better suited to some businesses than others, the opportunities are there in abundance for us to take advantage of in terms of networking, relationship building and soft selling. We examine the “why” and outline the “how” to getting the best out of Twitter!

Content:

• What is Twitter and what can it bring you
• Setting up on Twitter to get real results
• Examples from the Business world
• Your daily regime for a successful Twitter experience

5. Tapping into Video and Podcasts

We all take information in different ways and so it’s essential that we offer our content in ways that will appeal to all of our potential visitors, which means that we must include video and audio. We look at the ways in which this content can be used most effectively and how to follow those businesses which have made a success using these methods.

Content:

• Creating a YouTube profile
• Understanding how to optimise content for search engines
• Podcasts and spreading the word
• Developing our content to best effect

6. Measuring and Integration

Measuring the results of a campaign and acting on them is critical to developing further in the future. In the final section, we look at how best to look at integrating all the different strands of social media marketing and ways in which to measure their results.

Content:

• Integrating social media to optimise activity and content
• Using the tools available effectively
• Measuring activity, visitors and ROI
• Summarising the workshop

For the latest open social media and LinkedIn workshops and training event details click the link.

To discuss the opportunities further please contact

Jon Davey
Social Media Director
01753 852904

Or complete our enquiry form… Thank you.

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“WOWee ONE Social Media Competition is just what I’ve been looking for!” announced Andrew Palmer, “So where are we eating?” We’re both food lovers and “done lunch” a few times… rather strange opening I though, he’s obviously been reading too many of my newsletters

As it would happen, he’s entered one of his clients products WOWee ONE into our Social Media Competition with the hope of picking up one or more of the many trophies that will be on offer at the Awards Dinner.

“As you say Jon, you’ve got to be in it to win it and they deserve to be in it, what a great product they’ve got for music lovers everywhere. Just place it on a window, door, any item and it turns whatever it’s placed on into a speaker… music to my ears!”

Have YOU been working on some social media campaigns that are WOW… well if you have, come and join WOWee ONE in the mix and see if you can turn the volume up and be a WINNER in 2012.

SOCIAL MEDIA COMPETITON AND AWARDS DINNERS

We are currently keen to hear from any potential sponsors who’d like to get their brands more visible in 2012… take a look at what’s on offer and contact us soon.

Thank you.

Jon Davey
Social Media Awards Organiser
01753 852904

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We’ll now there is a solution to their addiction which has been released by Webroot, who offer the fastest, most effective online protection, without disruptions or conflicts.

The perfect social media Christmas present for those on every channel

The Webroot Social Media Sobriety Test… Click here all will be revealed…

Excellent idea, well done Webroot.

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We have come up with a Social Media Competition that will last the whole year long and engage with people from around the world… if we inspire 2 or 3 corporate sponsors to join in, this campaign will reach great heights and provide an excellent launch platform for our Positive Energy Initiative…

Please review our Social Media Competition and the Positive Energy Initiative… both of which can generate their own moment by looking for small contributions but with your sponsorship you can make a real difference… just take a small percentage of your annual marketing budget and sponsor THE Social Media Competition 2012.

Thank you

Jon Davey
01753 852904

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I understand the power of pages being indexed. We get found every day by hundreds of people looking for looking for answers to current questions they have and some even make contact.

Yes you can tweak this or that to make improvements but that is probably more important for B2C customers who are looking at the bling… over in B2B land where information is king, most will be happy with a neutral design as long as the content is of interest… no-one wants a flashing ad next to food for their brain do they?

I know, or would like, to be adding more content regularly to the Social Media Directors blog… so how can I do that without being annoying… what I mean is that I spend a great deal of time over at LinkedIn responding to comments that people have made and most of these are then tweeted out to the world via twitter… some of the content is very interesting but it doesn’t get to appear on the SMD blog?

I have chosen not to follow on twitter as I don’t tend to read the stream of info… I’m more likely to do a bit of research on something in real time and join in that way… that follow you, follow me thing is so 2009

So how about capturing a days worth of tweets and adding them as a post on the SMD Blog… or probably a few days if not much has been happening…

Let’s give it a try and let me know what you think…

For background, I run 2 groups on LinkedIn… Social Media Directors and Business in Berkshire… I am a member of a number of others but tend to dip in an out of 3 or 4 key ones… enjoy… and please feed back to whether this is of value… thank you…

2020socialmedia

lnkd.in/AwMJ4j Let’s us know when you’ve completed your research Charith… link us up with a copy…
37 minutes ago

lnkd.in/26TDcw This is a perfect one for those son’s and daughters looking to get something on their CV before moving on to…
39 minutes ago

lnkd.in/vRYstY How we react to words is a mood thing based on our relationship with the person saying them… when I’m tired I…
4 hours ago

Do you LIKE it … do you really or are you just saying that?:lnkd.in/imbpq6
4 hours ago

lnkd.in/bb5vvx Will they be up for answering questions on server protection techniques
4 hours ago

The 2020 Social Media Daily is out! bit.ly/pfaoit
7 hours ago

lnkd.in/dPbVYS Grab the video camera, hit send on your email newsletter and watch the temperature rise… groovy
18 hours ago

lnkd.in/32NyNm Better take a fresh look around…
18 hours ago

lnkd.in/sRihVe Now all we need to do is work out how to get that free upgrade…
18 hours ago

lnkd.in/rrJj4r Perhaps my brother in law might find your group advantages Mark… he’s starting up again after being laid off……
23 hours ago

lnkd.in/N6Nz9E But what about if you offered to cook this year instead of her… give her a year off… but then she probably…

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Back in 1999, all you needed was a 1 page website and you could be the envy of all your friends and business colleagues, whose senior management would not hear of such a ridiculous waste of resources… it’ll never take off.

Today, Twitter would have you believe that if you aren’t sending a tweet every 20 seconds you’re sooooo not engaging. Facebook would say that all your friends are online and buying stuff with Facebook Credits… X Factor want you to vote using credits so they can keep your wall full of short cuts to their contestants MP3 files, handy for you to download at only 99p a track… how many millions will Mr Simon Cowell be raking in this Christmas… HO, HO, HO

Now X Factor is top of the pops, generating 12 million viewers to the TV show every week… if they get 1,000,000 hitting their website and 50,000 buying a track or two, this makes for great financial foundations for next year, 2012.

Coming back to reality, we all need to ask ourselves, “Are we as hot at X factor or Strictly?”

Let’s be honest… probably not… if you get 1,000 viewers to your website every month then you’re probably doing pretty well… and as for how many will want to Tweet or Like your home page, probably a handful if you are lucky…

Don’t try and compete unless you have a similar marketing budget to the big boys… simply ask, how can the web support your other avenues to market and work within realistic parameters.

The best single thing you can have in play is a website. That will make it easy for the visitor to get to know what your business is about and how you can help them solve a current problem. This doesn’t have to be a fancy design, it needs to be one your potential customers will engage with.

Most of your website visitors are likely to come via the search engines as this is the first place people go to search for a solution… they may ask a friend but it is likely they will visit Google first. So having a strong search engine optimised website is key to people finding you.

If you sell fun stuff then creating a Facebook page makes a great deal of sense as mostly people go on Facebook to have fun and chat with friends. They may search for answers to problems and hey presto, if you are present and have a reasonable number of fans, may engage by Liking what you do.

For most B2B businesses, LinkedIn is a place where business men and women go to find solutions… they may well join Groups that relate to their industry and ask for help amongst others with a similar interest… knowing how to engage with LinkedIn for business is key in 2012. They have over 135 million members around the world, 7 million in the UK and 150,000 within a 10 mile radius of where I am sat right now.

Our Company Pages service brings together website SEO know how, sales & marketing consultancy, combined with social media and LinkedIn training for the perfect 2012 business development package.

• We’ll start by asking what you are trying to achieve
• Help you identify a key product or service on which to focus our energy
• Review your current online marketing activities with this focus in mind
• Make recommendations for improvements to what exists
• Create your own unique LOL Company Page using our formula and your content
• Run a workshop for your team that shows why social media is important
• Educate key members in How to use LinkedIn for Business
• Offer advise and guidance with regards to the creation of individual profiles
• Make recommendations as to the format of LinkedIn Company Pages
• Give 30 days telephone & email support after the initial programme is completed, as part of the agreement.

Working our training programme properly will get your business ready to compete in 2012.

This process is not for the faint hearted and will require commitment from you if you want to win Gold in 2012… but if you do then we can help. The level of detail we drill down to, each step of the way will be determined by your willingness to commit to the process and respond positively to our findings.

It would make sense and give this opportunity some Olympic rhythm if we kept the base line complete price a very favourable and realistic £2012 + VAT

Please call us to discuss this opportunity in more details.

Thank you.

Jon Davey
Social Media Director
01753 852904

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Then we need to talk and start by discussing your social media development strategy, then deciding who is going to be best suited to manage the social media distribution. This may be someone you already have in your team, we could take it on or we could find you a social media manager will the relevant skills for your business.

Do you need 5,000 twitter followers? Do you need Twitter?

Is Facebook the perfect place to shout about your products and services?

What about LinkedIn… what can you find out about potential customers? Are there groups where you could engage with customers and suppliers?

Industry related communities… where are your competitors and industries colleagues spending their online time?

How are you using video?

Do you have employees who could help implement a social media distribution plan, making the most of their knowledge and experience to achieve your business goals.

Let’s work out the best social media tools for you and your business, a plan of engagement and a social media distribution plan that make the best use of the right people to make that happen.

Thank you.

Jon Davey
Social Media Director
01753 852904

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O2 Learn are running a national campaign to find those great teachers who inspire our youth.

The business end for O2 is gathering thousands of mobile phone numbers of young people who could be future O2 customers… and what a great way to do engage through social media.

Over the last year teachers have been encouraged to upload short videos about how they get their message across to students who need a great deal of positive engagement to get them off their i-Phones in class… in many schools teachers are powerless to prevent texting in class which is ridiculous and needs to be addressed… perhaps this could be the subject of a future O2 learning campaign?

Amazingly two teachers from Burnham Grammar School are still in with a chance of winning but they need your vote… and you have until this Wednesday 28th September to vote… they can win some BIG MONEY so VOTE NOW…

The awards

1st prize: £50,000 for the teacher, £100,000 for their school.

2nd prize: £20,000 for the teacher, £40,000 for their school.

3rd prize: £10,000 for the teacher, £20,000 for their school.

So if they win 1st and 2nd prizes they could generate £140,000 for the school and £70,000 for themselves… brilliant… go help them on their way and vote for your favourite… bet you can’t guess which one I voted for

It will be interesting how O2 now connect with me… hopefully they don’t abuse my sharing of information as getting into some auto spam routine can be very irritating and cause more damage than good to a brands overly keen to sell more stuff.

Thank you.

Jon Davey
Social Media Director
01753 852904

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Only a week ago he was celebrating making the NYTM List – Internet Made In NYC. New York Tech Meetup, with over 18,000 members, representing professionals from all parts of the New York technology community added PostHelpers to it’s list of great companies and projects being conceived and managed and funded in NYC.

Now that’s something to add to his wall posts on Facebook and I’m guessing he has.

My take and therefore summary of his summary of research is:

• if you post to your Facebook wall every day you are more likely to be picked up by the guys and gals who write the news for the publications and become more famous than you are right now.
• Writing Facebook wall posts less than once a week is like so lame you may as well not bother.
• Ensure the things you add to your Facebook wall are interesting and original so as to be worthy of sharing with fans of fans and one day you’ll get an Oscar and be worth a million dollars…

Well, with the exchange rate set to go through the roof you may need 4 zillion to be worth a million

His presentation makes for good reading on How often should you post on Facebook and I added this story to SMD to shine a light on David Verchere to say thank you for contributions to our Social Media Directors LinkedIn Group and to highlight the way the American’s celebrate their innovators… in the UK we need more of that…

Oh, yeah, I also wanted to fly higher on Google for the search How often should you post on Facebook than he is… the child in me shining through!

Thank you

Jon Davey
Social Media Director
01753 852904

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