There has been an ongoing theme – to be honest, for quite a while now - resurfacing at various intervals, about the imminent death of blogging, generally to be replaced it seems with the social media tools of the moment such as Facebook and Twitter.
For a small minority, I would agree that this may well be on the cards. The ability to connect with people using little bitesized chunks of information is tempting and may seem easier than sitting down and writing something longer than the typical “update”. However, for the vast majority, and particularly businesses looking to use social media as a tool to reach their customers – shouldn’t we all be? 
– I would say that this prediction is premature in the extreme.
Indeed, with social media now firmly ensconced among the more established marketing and communications tools, I would suggest that not only will we not see a decline in the role of blogging, we will actually see it grow in importance. If you have a moment, then let me explain why – I guarantee that it’ll be worthwhile. …
| Article Categories: | Business Blogging, Business Networking, Social Media Thoughts, Social Networking |
| Article Tags: | Business Blogging, Facebook, LinkedIn, Online Marketing, Social Media, Twitter |
5 key elements of LinkedIn success
There is an ever increasing body of evidence showing that LinkedIn is the place to be within the social media world if you are looking to gain serious traction in the online business networking world. It is also generally considered to be a great social media antidote to the (all too often) chaotic worlds of Facebook and Twitter.
However, it’s important to realise that using LinkedIn can still very time intensive like most social media tools, even if we make the most of integrating our other online tools and sharing information we create elsewhere (as well as on LinkedIn itself). It’s unfortunately true that the business world is littered with people who have tried to take on too much and suffered the consequences – the internet world, because of it very nature, offers us a range of tools and the ability to follow in those footsteps unless we go in with clear business objectives in mind!
Therefore, to gain all of the benefits that LinkedIn can offer without suffering the potential downsides, it’s important to …
| Article Categories: | Business Networking, LinkedIn, Social Media Thoughts, Social Networking |
| Article Tags: | Business Networking, Social Media Tools, Using LinkedIn |
Introduction to LinkedIn morning workshop
A big thank you to all those who came along to our session in Reading yesterday as we combined networking, a chance to get a short video expose recorded as well as our introductory workshop session “How to get the best out of Linkedin” all into a single morning.
During the Workshop session, we briefly looked at some of the key areas to consider when using LinkedIn to generate contacts and business – essentially, the session acted as an introduction to our LinkedIn Business briefing sessions and gave an overview of the key areas of focus such as: …
| Article Categories: | Business Blogging, Business Networking, LinkedIn, Social Media Events |
| Article Tags: | LinkedIn 101, LinkedIn Basics, LinkedIn Workshop |
Who owns YOUR social network?
Over the past couple of weeks, as is so often the case at the moment, I’ve had a number of enquiries from different social networks, or rather from certain of their members, asking me to join their networks. Granted, many of these are automated – which amounts to spamming by the website owners in my view, but that’s another story – but this has nevertheless been a clear demonstration of the continuing growth and proliferation of social networks.
Networks and networking in general are hugely important to businesses of all sizes and small businesses in particular. Therefore joining these social networks or business networks is undeniably useful to a point …
| Article Categories: | Business Blogging, Business Networking, Social Media Thoughts, Social Networking |
| Article Tags: | Business Blogs, Networking Goals, Social Networking |
Public Schedule
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