A brilliant insight into the modern world of job interviews, highs, lows, perceptions & heightened egos… If a sleepy skunk knows you’ve “crashed and burned” then wake up and smell the coffee Mr Interviewee, you’re in Starbucks but you ain’t gunna be a star, better save that buck for the tram home dude 
Just watching the Big ReUnion gig on TV and thought I’d check responses to my recent auto tweets… I do love those little chaps pinging notes out around the world just waiting for an insightful response. Today I wasn’t disappointed, The Sleepy Skunk responded and I read his timeline… what fun, listening into an interview at the next table…
This is how all Social Media Director interviews should be conducted… the comments tweeted and the best candidate gets the most RTs… enjoy this timeline and go show The Sleepy Skunk your appreciation by following him on Twitter and telling him what movies you’d like to see next…
The Sleepy Skunk @sleepyskunk 1h
Sitting at a Starbucks and there’s a big job interview right behind me and it’s going horribly wrong! cc @katerbland
The Sleepy Skunk @sleepyskunk 1h
It’s to be a social media director with Yahoo! The guy was giving out ace answers but now he just repeated one of them… twice.
The Sleepy Skunk @sleepyskunk 1h
Inappropriate comment made about facebook being for teenagers or adults “who don’t have a life”. That was followed by an awkward silence.
The Sleepy Skunk @sleepyskunk 1h
Oh shit, she’s wrapping it up already but now he’s got prepared questions and is insisting on them.
The Sleepy Skunk @sleepyskunk 1h
“What are the top ten things that you are looking for in an ideal candidate?” he says. She looks like she needs someone to help her escape
The Sleepy Skunk @sleepyskunk 1h
He now turned his question into an answer and is rambling about “the glory days of email spam”. She just looked at her watch.
My auto-tweet kicks in… Jonathan L Davey SMD @2020socialmedia 1h
@sleepyskunk Are you looking for a Social Media Director? Take a look at http://www.socialmediadirectors.co.uk
The Sleepy Skunk @sleepyskunk 1h
@2020socialmedia No Jonathan. I am live-tweeting a brutal interview happening right next to me in a Starbucks downtown Toronto, Canada.
The Sleepy Skunk @sleepyskunk 1h
Oh shit, he just asked if he can work from home and she said she doesn’t believe in that. The last pin in the coffin!
The Sleepy Skunk @sleepyskunk 1h
Now he sounds completely oblivious to the fact that she has no interest in his answers. The dude is interviewing himself.
The Sleepy Skunk @sleepyskunk 1h
They’re talking about YouTube now. He just brought up the the April Fools prank about shutting down all videos and how he fell for it.
The Sleepy Skunk @sleepyskunk 57m
It’s a wrap! She just left and he’s sitting there alone playing on his phone.
The Sleepy Skunk @sleepyskunk 53m
He’s now talking to his buddy saying he nailed the interview. I thought tweeting about this would be funny, but now it’s just sad.
The Sleepy Skunk @sleepyskunk 52m
Being a social media director at Yahoo… that’s like trying to pick up girls at an undergrad keg party when you’re 50.
The Sleepy Skunk @sleepyskunk 51m
He didn’t say that by the way, that was my personal thought on the position itself.
The Sleepy Skunk @sleepyskunk 51m
Feeling a bit depressed now… tough world out there.
BRILLIANT… cheery up stinky!
Thank you for great content for my first story for April.
Jon
Prepare to be AMAZED… the perfect accessory for those that get things done…
This morning I received a surprise gift in the post, it made me laugh and so it felt very appropriate to shoot a video of something amazing for your viewing pleasure…
First off, the video introduction… prepare to be amazed…
Which is then followed by the process in action… boosting your social media influence…
OK, so if I was a video editor then I could blend the two together but I’m not, so let’s have 2 videos and therefore 2 opportunities to bump into like minded folk
In summary, for those who would rather read than enjoy the videos. If you want to maximise your social media influence then use auto-tweets to engage with those on Twitter, encouraging them to comment on your blog… if the topic is interesting, as you generate more tweets this will result in more comments and thus increase the relevance of the page, ensuring it flies high on the search engines.
Here are three easy steps to take, following on from watching the videos:
Firstly… go buy stuff for all those amazing people in your life!
Secondly… add your comment to our measuring social influence blog post…
http://www.socialmediadirectors.co.uk/is-measuring-social-media-influence-an-oxymoron-smioym-smwldn/
Thirdly… call me and let’s work out how I can help you shine a little brighter and have more influence in your world.
Thank you.
Jon Davey
Sales & Marketing for Web 2.0
Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
01753 852904
Social Media Award of the Week ending 19th Jan 2013
This week’s Social Media Award of the Week has to go to the Australian Courts for ruling that although Google doesn’t technically publish content because computers are doing all the work… if asked to remove links then they should oblige and respect the wishes of the individual not wishing to be indexed.
“But that would mean we’d have to do some work… Google guys want to hang in the labs, not do real work!” one insider was heard to moan when the announcement came in.
The Guardian reported at the end of November, “Milorad Trkulja, a music promoter, took action against Google over material online, which linked him with criminal figures in Melbourne. Trkulja has never been involved in any criminal activity, but was unfortunate enough to have been shot in a restaurant in 2004.”
It reminded me of the case of Richard O’Dwyer, the student wanted for extradition by the USA and initially signed off by Theresa May MP, who was simply adding links to sources of TV content… he didn’t publish the content… oh, yeah, but he manually added links so I guess that makes him an evil criminal! It was his mum who sorted that out, as all good mums do…
The only reason the yanks wanted him was because he’d made a few quid out of it… so I guess he paid tax in the UK but that’s not good enough for the Americans? The only reason Google have been able to get away with it is because they have bigger lawyers and as we have seen from Big Brother, “USA are best, the greatest, they offer freedom”… mmmm well done Australia.
Everyone loves to win a Social Media Award… so we thought we’d make it more fun in 2013… we’ll give out a social media award of some description every week… if you want to be a winner then you’d better tell us why
Every week I’ll shine a light on a social media campaign that made laugh or cry! Or it might be a thought that grabs my attention, something I think you should ponder…
You need to tweet @jondavey with the reason why you and yours should be a winner… or complete our contact us form with a few words…
Thank you.
Jon Davey
Sales & Marketing for Web 2.0
Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
01753 852904
3 Top Training Tips in Social Media for those of you in Public Relations (PR)
Public relations is very much about ensuring a product is resonating with the right audience… social media is obviously the latest tool in the PR tool box which can be used to drive awareness, reinforce a product’s value and ultimately build brands.
Everyone will have their own ideas about what works in their world and the key to being in business in 2013 is to keep an open mind… not to lock down how social media tools can be used but be open to fresh permutations… here are 3 ideas… if you’d like to discuss these ideas or how I can help you and your PR teams with a spot of training in social media engagement then please do call 01753 852904. Thank you…
Training in Social Media for Public Relations (PR) Tip 1
Consider using Twitter to listen out for what is being said about a brand, product or service… you can then either just gather information or take the time to respond to those you consider relevant.
Training in Social Media for Public Relations (PR) Tip 2
Reflect on maximising a blog around a brand, product or service… the more pages talking about a product on a site, the greater its relevance to those searching for a solution, the more likely it is to fly into a top 3 position and therefore drive awareness or online sales.
Training in Social Media for Public Relations (PR) Tip 3
Use the content of others to reinforce your own brand, product or service… you can aggregate content for your blog and this can be just information about your product that others have produced… it could be articles about the problems your product addresses, things people are likely to search for answers around… or it could also carry articles around your competitors, since people are searching for them, they could bump into you and you could offer an alternative solution.
Now some of you will find this page via its natural SEO when googling a search string relating to PR and social media training… others will be direct to it via my use of twitter auto-tweets… a technique frowned on by some social media purists but in my opinion, helps you connect to other people and for that purpose, auto-tweets work and are appreciated by real people.
However you got here, if you like the cut of my jib then please do call and let’s talk a while in real time, see if there is something we can do to help each other on life’s journey
Thank you.
Jon Davey
Sales & Marketing for Web 2.0
Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
01753 852904
| Article Categories: | Business Blogging,Content,social influence,Social media engagement,Social Media News,Social Media Strategy,Social Media Thoughts |
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Will ONLY the best social media do for you?
If you run the best marketing agency… or the best sales lead generation company… the best PR company or the best of anything, when it comes to thinking about who to turn to for social media advice, then obviously ONLY the best social media director will do
I’ve just reviewed the social media marketing solutions on offer from Social Media Directors in 2013. The links below will take you to a few words on each of our best social media services:
And at the start of 2013 we’ll have some fun with our Social Media Awards… if you spot something that looks like fun, share it with us and we’ll shine a light on the best social media.
Thank you.
Jon Davey
Sales & Marketing for Web 2.0
Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
01753 852904
Sales & Marketing Manager 2.0
Jon Davey Sales & Marketing Manager 2.0
Tel: 01753 852904 ~ 07881 744495
Email: jon@socialmediadirectors.co.uk
LinkedIn: http://uk.linkedin.com/in/jondavey
Profile
I am an intelligent, innovative, inspirational, hard working, creative thinker who engages with people online, on the phone and in real time. I’ve worked in FMCG, B2C, B2B both directly with the company and through agencies.
I’ve been involved in the online marketing space since 1999 and with social media since it started shooting through the virtual gaps in the pavement back in 2007/8. My ear is always on the ground, listening out for better ways to engage with existing & potential clients.
Today people can find out anything about you at the click of a mouse… you’d best make sure they aspire to be like you / your brand! I have built good rapport with my own “fan” base over the years and this lead to me being the Winner of Social Media Week’s UK Personality of the Year in February 2012. www.vote4me.org.uk
In 2013 I feel the need to focus my abundant energies, skills and abilities on selling a product that adds value to the world. This could be physical or virtual, just so long as it does something that people / businesses need and can allow me to focus and work out how to beat any targets… thank you…
If you need someone who gets things done to come and make a difference at your organisation then let’s meet for a coffee and work out if we can help each other.
Jon Davey Sales & Marketing Manager 2.0 : Some ideas 4U…
Thank you.
Employment
1999 – Present LiaiseOnline Limited, Managing Director
I have been working with clients both large and small, mainly small, generating business online. Working with over 700 customers in the last 13 years…
• I started by building static websites
• Built a very successful re-seller email marketing business
• Developed an online community with very strong SEO and highly ranking pages delivering millions of page views each year under Business in Berkshire
• Social Media Directors expanded to include today’s key social media platforms, focussing on LinkedIn as the main B2B community & business research platform
• Tweaking as I go, with new platforms exploding into existing every day, being a social media strategist, taking the bigger picture and advising on which direction to head in
• My ultimate goal in 2012-13 is around building communities both on and offline.
Career Highlights
• Landing large corporate organisations like EMAP and Ogilvy as clients
• Launching our Business in Berkshire content management system in 2004 and getting 500 people to complete a 30 question survey… impossible today
• Organising a joint event with Business Link that gave us 79 square metres of floor space at Internet World EXPO… in June 2012 we ran a local B2B EXPO
• Generating 5,000,000 page views in a year for one website
• Winning the Creative Business Champion Award from Slough Council
• Hearing directly from one client we’d generated over £100,000 in sales for them
• More recently winning Social Media Week’s UK Personality of the Year 2012
• Which lead to being asked to help manage a couple of IBM’s LinkedIn Groups.
What I can bring to your organisation is an amazing wealth of experience. Please read about a selection of the projects I have worked on over the years…
IBM Community Manager
Offered consultancy and shared some thoughts & ideas on how to manage two of IBM’s LinkedIn Group; I.T. Perspectives and the MSP Forum. Focus of my energy is on helping them drive new members.
Business in Berkshire LinkedIn Group
We have over 1700, mainly local business men and women in the group. Stats for the early November 2012 show 9 new discussions posted with 60 comments made… that’s social media engagement. I came up with a LinkedIn Core Group Metric, see www.LICGM.co.uk
LinkedIn Workshops – professional training for senior decision makers
Over 100 people have attended our LinkedIn workshops over the last 18 months and we have created the must attend workshop for those that don’t like second best, preferring the comfort of a quality hotel, a professional trainer, a first class lunch and FREE parking in Windsor. Please review www.howtouselinkedin.co.uk for the latest information.
Business in Berkshire EXPO – 21st June 2012
Over 350 business people attended our EXPO. 54 exhibitors took part and many reported positive results when we did a post show survey… many sighting LinkedIn as the place they first heard about the EXPO.
Federation of Small Business – East Berkshire Committee
On joining the FSB, the largest organisation of its kind, with over 200,000 members I was invited to join the local committee. Within a few months I became Chairman of the local branch and organised 100+ events over the 5 years I was chair. Still active on committee.
Rotary International – Windsor & Eton Rotary Club
I am an active member of my local Rotary Club. I sit on the Youth Committee and have led the way over the last 3 years with our Youth Speaks Competition. I feel passionate that the ability to get your thoughts across with structure & passion is more powerful than any O Level.
Focal Point Advertising – creating of multiple company pages
Four years ago we created six BinB websites for Focal Point Advertising, the service we now offer under our Company Pages initiative. Since they were first published they have generated over £100,000 worth of sales for Richard Knight and in his own words, have helped him through the lean times. Visit www.trainstationadvertising.co.uk
MS Society – Flash animated Easter Card
We worked via an agency in Eton to produce an Easter card which allowed viewers to click to make a donation… very original in its day and based on our recommendation to the agency.
EMAP – introduced to html email marketing
We introduced Jonny Thompson of The Spring Fair to html emails and over a number of years provided the biggest show of its kind in Europe with email marketing services.
Logitech Europe – email user
When you get a call from an international organisation asking for help it creates a warm glow! We still provide an email solution to Logitech Europe and train their agency people.
EXPO Systems – email reseller
Event specialists, they work with most of the large event companies in the UK and we met them through working with EMAP when they were looking for a quality email solution. More recently we have provided Social Media training to their client facing team, run over 2 days to ensure coverage… as the show must go on!
Amsterdam Institute of Finance – managed email
Working with European partners can open new doors. Through an agency in Holland we were introduced to AIF and have been sending regular communications every since.
Hotel Marketing Association – website, blog and email marketing
When the HMA needed a cost effective managed email solution we were able to deliver. Later we created their website using our content management system and then complimented this with a WordPress blog, thus maximising news distribution using the various feeds.
Royal Borough of Windsor & Maidenhead Awards – data gathering
As part of the organising committee for the inaugural RBWM Awards we helped drive 1/3rd of the 100 entries the first year and provided web space, email marketing and data gathering services the second year. Cancelled due to council concerns, being seen to “waste” money!
Business Link Berkshire – workshops, training and exhibitions
We helped Business Link successfully drive attendance for a number of their initiatives using our BinB news platform. Worked on a programme for their own business consultants under the banner of “Smile & Dial” we encouraged them to pick up the phone, complete a survey using our systems and then follow up later. The pinnacle of our joint efforts was being part of the Internet World Show. I negotiated joint funding with Business Link and a reduced price with Internet World organisers to facilitate low cost exhibition space for around 30 Berkshire businesses over 3 days, taking up 79 square metres of floor space at the show.
Creative Business Champion – working with local councils
For Slough council I coached young creatives in the art of email and online marketing which led to being awarded the prize of Creative Business Champion. For Wokingham council we used our BinB platform to promote services and events to local business people. Islington Education Business Partnership brought us in to build a blog. Bob Wade, a past Mayor of Bracknell champions our news and more recently we have supported the Mayor of Windsor & Maidenhead with his own unique charity initiative.
Mobile Phone Spare Parts – www.mobile-trade.co.uk
With over 400 pages indexed, this site produces at least 1 lead a day for the owner who buys and sells mobile spare parts. Content is King when it comes to being found and being logical, rather than making up your own phrases, is the way to go if you want to be found most often.
SAP Business Online (Australia) – company pages
When we were approached by an Australian firm looking for business leads around SAP in Australia then we gave it a go. The results are improving for Australia although they are totally visible to the rest of the world! We need to try some new approaches…
Thames Valley Innovation and Growth Team – LinkedIn training
When Thames Valley and separately, Milton Keynes Innovation and Growth teams were looking for professional training on how to make the most of LinkedIn, Social Media Directors were found flying high, the call came in and we delivered.
Jacuzzi – corporate annual meetings need an educational piece
When Sundance Spas, owners of the Jacuzzi brand, were looking to educate their EMEA partners on social media and how to make the best of it, we flew to Finland.
Invensys – workshop for senior managers
When the senior management team recognised they could benefit from some guidance on new ways to market their business using social media, calling in Social Media Directors to give an overview in the pre-planning stages made good business sense.
Please download my “What I Can Do For You” Presentation
Previous experience…
Previously, I started my sales career with Nestle Foodservice (2 years) and then went on to launch Acuvue Disposable Contact Lenses (7 years) for Johnson & Johnson in the north of England, changing the mindset of professional opticians towards the way they fit contact lenses along the way.
Thank you.
Jon Davey
Sales & Marketing Manager 2.0
aka Director of Aspirational Customer Experiences
Encouraging Positive, Proactive Participation
SOCIAL MEDIA DIRECTORS
01753 852904
