YouTube is getting more sophisticated – and more social – if the latest elements that the video sharing site have built in are anything to go by! No bad thing, I might add, as video (in one form or another) should certainly be an integral component of most social media programmes today.
In addition, we shouldn’t forget that it is also taking an increasingly visible role when it comes to the search engines results particularly after the changes Google made earlier in the year which allows us to subdivide the search results according to the type of information that we are interested in, blogs, images, news items, videos, forum posts etc.
So what are some of the key elements which makes YouTube such an important element when businesses are looking at an overall social media campaign? …
| Article Categories: | Business Networking,Video & YouTube |
| Article Tags: | Social Media, Social Media Tools, Social Networking, YouTube |
LinkedIn in figures: Hubspot Infographic
I do like the recent trend towards creating Infographics which are hugely useful I find in getting your point across of a certain subject in a concise and very visual way. Sadly, I really don’t have the talent to do them justice so instead I wanted to share with you one created at the end of June 2010 by Hubspot.
Lots of interesting pointers in it and created soon after LinkedIn announced that they had passed the 70 million member mark – no mean feat, even given the current increasing focus on the whole area of Social Media and how it can work to increase customer interaction and business success on the back of that.
One key element in the report for me was that …
| Article Categories: | LinkedIn,Social Networking |
| Article Tags: |
Your Social Media home online
There has been an ongoing theme – to be honest, for quite a while now - resurfacing at various intervals, about the imminent death of blogging, generally to be replaced it seems with the social media tools of the moment such as Facebook and Twitter.
For a small minority, I would agree that this may well be on the cards. The ability to connect with people using little bitesized chunks of information is tempting and may seem easier than sitting down and writing something longer than the typical “update”. However, for the vast majority, and particularly businesses looking to use social media as a tool to reach their customers – shouldn’t we all be? 
– I would say that this prediction is premature in the extreme.
Indeed, with social media now firmly ensconced among the more established marketing and communications tools, I would suggest that not only will we not see a decline in the role of blogging, we will actually see it grow in importance. If you have a moment, then let me explain why – I guarantee that it’ll be worthwhile. …
| Article Categories: | Business Blogging,Business Networking,Social Media Thoughts,Social Networking |
| Article Tags: | Business Blogging, Facebook, LinkedIn, Online Marketing, Social Media, Twitter |
5 key elements of LinkedIn success
There is an ever increasing body of evidence showing that LinkedIn is the place to be within the social media world if you are looking to gain serious traction in the online business networking world. It is also generally considered to be a great social media antidote to the (all too often) chaotic worlds of Facebook and Twitter.
However, it’s important to realise that using LinkedIn can still very time intensive like most social media tools, even if we make the most of integrating our other online tools and sharing information we create elsewhere (as well as on LinkedIn itself). It’s unfortunately true that the business world is littered with people who have tried to take on too much and suffered the consequences – the internet world, because of it very nature, offers us a range of tools and the ability to follow in those footsteps unless we go in with clear business objectives in mind!
Therefore, to gain all of the benefits that LinkedIn can offer without suffering the potential downsides, it’s important to …
| Article Categories: | Business Networking,LinkedIn,Social Media Thoughts,Social Networking |
| Article Tags: | Business Networking, Social Media Tools, Using LinkedIn |
Google helping social media? Surely not!
Ok – so Google has certainly done its fair share of helping the world of social media (or hindering it, according to your viewpoint). Taking tools such as You Tube, Blogger and Google Reader and making them accessible to millions has certainly been a major boost to each of these burgeoning areas. There have of course also been a few less than stellar steps including most recently Gooogle Buzz.
However, with its latest revision of its search engine homepage, I have to say that I feel it has given social media a real leg-up in the world of search and perhaps delivered a timely reminder that the worlds of social media and online search are …
| Article Categories: | Business Blogging,Social Media News,Social Networking,Twitter,Video & YouTube |
| Article Tags: | Blog Search Engine, Facebook, Google Search Results, Social Media, Social Search, Twitter |
