Google’s job is to find the best answer to the question, the search string, someone keys into the search box.
Therefore, it makes sense that when someone does a search, Google looks for those sites that contain the most relevant answers.
It searches through content, words, pictures & videos to find matches to your question.
It will then score each page based on its criteria and also look for other pages on same site to measure their relevance to the first. So if you have 2 or 3 pages that relate to the topic near each other on your website then the overall score becomes higher.
It’s therefore logical that if have 20 pages that relate to the topic that you’ll be in a stronger position.
If the page titles are thought through and are close matches to what your searcher is looking for, then again, you have more chance of being on page 1, near the top of a search.
The pièce de résistance is to have a domain name, website address, that relates closely to popular search strings for these 20 pages to sit on and you are then maximising the opportunity to be found.
We’ve been talking this story for years but it is only today that people can hear and understand this message more easily. Most of us tend to run away from all the online marketing stuff in favour of focusing on our core skills, leaving the web to the marketing or technical department to sort out. Leaving web development in the hands of technical people is not always the best idea, as they like to create their own code and that is not always the right answer.
The one unique thing that we have, that others don’t, is Business in Berkshire and the natural organic SEO strength this can add to any website project. The image above is one I created earlier for our customer testimonials website. Google customer testimonials and you’ll find customertestimonials.co.uk flying high, as it has done for the last 5/6 years.
If you’d like a little help with your website process then please call 01753 852904 for a very competitive quote.
Go Google LinkedIn share price and you’ll bump into a bunch of pages talking about the phenomenal price per share growth we saw last week as LinkedIn’s IPO went to plan and by the end of play its value had doubled to over $8,000,000,000
Which is a very big number and many multiples of its actual sales generated which saw, more traditional investors spitting feathers and turning luminous green thinking how they had worked so jolly hard for their brass and these little oiks had come wandering in, clearing up as they go.
I’m guessing in a previous market, not so very long ago, those very same doom mongers were the young oiks causing an irritation in an existing finance market… and so it shall be as there is always a new kid on the block ready to shake things up and make some new moves.
BUT, getting back to my point, I searched for LinkedIn share price and was greeted with a bunch of stories about what had happened but there was no obvious link to the actual share price.
I click on the news and realtime links offered down the left but all I get is more of the same and a Twitter feed full of comments but no sodding share price!!!!!
I use my brain for 4.3 seconds and it comes to me, go over the FT.com and you will find what you are looking for… drrr… Thank you The Financial Times for offering the answer. Logic powers through in the time of need
I recall being invited to share a panel discussion in London by eConsultancy.com with a chap from the FT back in the noughties. I could tell they were going places… xx
Social Media Director
P.S. Don’t forget to book your seat for our next How to use LinkedIn for Business workshop on the 24th June. Thank you.
How do we achieve our YouTube target?
We are currently getting 20% of the viewers we need to hit our target.
30 a day ain’t going to cut it… we’re looking to hit 10,000 views for our BinBnews channel by our 1st Birthday on the 9th June 2011. The site is showing 7,250 views, there are 19 days, we therefore need around 150 new views per day to achieve our goal.
So how do we achieve our goal?
Your ideas for increasing YouTube channel viewers are most welcome… please view our BinB News Channel and then offer your ideas for boosting viewers below… we’ll top up with logical things we are trying as we go… thank you.
Today I was introduced to Empire Avenue by my new pal Troy Janisch… what a whole bunch of fun that is going to be
I’ve been doing web stuff for 10 years and we currently main line in “Websites that SHINE from LiaiseOnline” and social media workshops with a strong leaning towards LinkedIn, with our How to use LinkedIn for Business workshop.
I run a couple of groups on LinkedIn. One for a community we started back in 2001, Business in Berkshire. The LinkedIn Group was started a couple of years back to act as the discussion space for our members and a place for us to engage with potential new members. The other we started more recently as a place for Social Media Directors to hang out and share their greatness
Today Troy, who works for a big US insurance firm, added an article about Empire Avenue pitching it up just so…
Peddling Influence: Daytrading tips for Empire Avenue
If you’re ‘in the market’ for social influence, then Empire Avenue may be the destination of choice. If so, here are some helpful tips for daytrading. Empire Avenue is a popular ‘social influence’ stock market game. It allows you to peddle the social influence by buying and selling shares of social media…
I had a click and it took me into the billion dollar virtual world of online gaming… but this is real fun and I have got to learn more… my stock is flying… snap shot at 13 but now heading for 19 Eaves, the local currency…
I would normally obviously add the link to Troy’s article above but I want you to use MY link to visit Empire Avenue and start building your own value… as we both get some bonus Eaves to buy like tons of stock and maybe some virtual sweets that will make us like virtually fat!
Gosh… if this is what virtual dollars feel like I don’t think I could handle the real thing
Go give it a spin… www.empireavenue.com
Social Media Director
L2R Raleigh Addington, Kim Hughes GC, Christina Schmid GC (on behalf of husband who died), Johnson Beharry VC, Gareth Wood MC, Jon Davey FB
Picture of our heros and little old me just before the inaugural Tickets for the Troops Stakes at Windsor Racecourse on 16th May 2011.
It’s funny, when you meet a celeb you go yeah, hi, can I have a photo… when you meet heros there’s little to say but thank you.
Come and find out why over 100m business people worldwide, 6m in the UK and over 127,000 within a 10 mile radius of Windsor consider LinkedIn to be the pre-eminent business networking platform online. A place where professionals have the ability to connect, develop their sales and market themselves, their skills, services and products.
Find out more…