Articles from September 2010

2020 Social Media Event

on 23 September, 2010 Comments Off -

SOCIAL MEDIA DIRECTORS presents The 2020 SOCIAL MEDIA EVENT of the year.

Social Media EventsThe inaugural 2020 Social Media event will take place at The Crowne Plaza Marlow on 18th November 2010. Starting at 9:00am and concluding, for those who join us for lunch, around 2:30pm.

SOCIAL MEDIA as defined by Wikipedia, THE social media encyclopaedia, includes the following:

“A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.”

2020 VISION is a term used to describe the ability to see clearly and know what needs to be done next.

Social Media Directors through our 2020 Social Media Events plan on bringing the above to life and truly live social media.

There are 3 main components to our social media events:

• LinkedIn for Sales and Marketing Professionals Workshop

• “What is all the fuss about?” networking lunch

• 2020 Social Media SPEAK UP Conference

If you would like to be part of the event then please register for your FREE ticket via Eventbrite here:
http://2020socialmedia.eventbrite.com/

For those who would like to upgrade to our 2020 Social Media VIP Green Room Pass then please visit the Social Media Events page for more details.

Above all, do come along!

Article Categories: Social Media Directors Events
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LinkedIn in figures: Hubspot Infographic

on 8 September, 2010 No comments as yet -

LinkedIn InfographicI do like the recent trend towards creating Infographics which are hugely useful I find in getting your point across of a certain subject in a concise and very visual way. Sadly, I really don’t have the talent to do them justice so instead I wanted to share with you one created at the end of June 2010 by Hubspot.

Lots of interesting pointers in it and created soon after LinkedIn announced that they had passed the 70 million member mark – no mean feat, even given the current increasing focus on the whole area of Social Media and how it can work to increase customer interaction and business success on the back of that.

One key element in the report for me was that …

Article Categories: LinkedIn,Social Networking
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Business Blogging Workshop

on 6 May, 2010 Comments Off -

The Business Blogging Workshop is designed to give an overall view of how blogging can be used within an organisation, where blogging might sit and the benefits it could bring.

The all day event includes examples from the corporate world to demonstrate some ways in which blogs can be used as well as looking at some of the practical steps that should be followed when setting up and developing one.

1. What is a Blog (and how blogging became a key business tool!)
So what is a Business blog in 2010, how are business blogs used now (and how could one benefit you) and a brief overview of the influences that have had been key in developing and shaping them from society, business and technical viewpoints.

This includes:

  • Technical and society influences on Blogging
  • The move from personal to business blogs and beyond
  • The current state of corporate and business blogging

2. Placing blogging within a business context
How blogging interacts and is influenced by different parts of an organisation and the multitude of different ways it can be used. From a marketing perspective, we consider the elements that are important in developing a successful ongoing blogging strategy.

This includes:

  • Influences (both internal and external) which affect companies blogging
  • How blogs interact with other marketing & PR activities
  • What can blogging achieve in business terms?

3. Blogs from the Corporate World
There are many organisations benefiting massively from the blogs they run, ranging from individuals, through small businesses of all types and multinationals. Here we look at some corporate blogs as examples of how blogging is already being used in the business world.

This includes:

  • Examples of business  blogs and how companies use blogging from multinationals to individual companies
  • Different uses that blogs can be put to
  • Anatomy of a successful Business Blog

4. Starting and Developing a Blog
A practical guide to the elements which need to be considered when starting and developing a company blog to ensure its success and help achieve the goals outlined for it.

This includes:

  • The Green Cross Code of Business Blogging
  • Tools and information sources available
  • Promotion methods to help broadcast and push the blog’s content

5. Planning your own blog
Bringing together elements and feedback to outline the practical steps towards the successful development and launch of a company blog. This would include discussion of the actions and inputs that would be required and where they could come from.

This includes:

  • Looking at the key questions and planning required
  • Elements that need to be in place for success
  • Development of a series of next steps

Book Your Business Blogging Workshop

Jon Davey and Mark White have been immersed in the online marketing world for many years and they have teamed up to bring you this very special one day workshop.

Pricing

Individuals can join us for our open events at a cost of £250 + VAT per person which includes lunch
Concessions for early bird booking & those currently unemployed

Please call 01753 852904 to book your seat or to discuss your needs in more detail.

Thank you.

Article Categories: Social Media Directors Events
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Social Media Directors run Social Media Training and Social Media Courses as well as delivering Social Media Workshops. Onsite training is done nationally, but the social media training courses run near London in Surrey, Berkshire and Hampshire focussing on locations such as Reading, Guildford and Bracknell. LinkedIn training and LinkedIn courses across the UK.