Articles from April 2010

Social media use in the election
- definitely Nick Clegg’s fault

Mark White, Social Media Specialist on 23 April, 2010 No comments as yet -

Nick Clegg - his fault!We use technology to react to things in interesting ways … well, I think so. For me, a case in point happened yesterday when certain members of the national press turned on Nick Clegg ahead of the 2nd Leaders Debate and an unexpected reply came in the form of  #nickcleggsfault over on Twitter.

Essentially, a number of stories appeared in the newspapers blaming UK Liberal Democrat leader Nick Clegg for a whole host of different things. Rather than leap to his defence, one Twitter user took a far more creative approach and started a hashtag named #nickcleggsfault to encourage people to come up with their own suggestions! A classic viral situation if every if  saw one!! …

Article Categories: Social Media News, Twitter
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Social Media: scary yet familiar somehow!

Mark White, Social Media Specialist on 21 April, 2010 1 comment so far -

Social Media - Word of Mouth onlineCurrently, businesses of all sizes find themselves in the position where they’re faced with “Social Media, coming ready or not!”. To many it feels like a scary step to get involved with this “new” marketing area BUT you can be certain that it’ll be even scarier not to!

For many, the scary part is that it feels like walking into the unknown. The idea of handing even part of the control of our marketing to the very people we are looking to appeal to and attract fills us with dread.

But don’t worry, you’ve actually been doing it for years. …

Article Categories: Social Media Thoughts
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Introduction to LinkedIn morning workshop

Mark White, Social Media Specialist on 16 April, 2010 1 comment so far -

Introduction to LinkedIn WorkshopA big thank you to all those who came along to our session in Reading yesterday as we combined networking, a chance to get a short video expose recorded as well as our  introductory workshop session “How to get the best out of Linkedin” all into a single morning.

During the Workshop session, we briefly looked at some of the key areas to consider when using LinkedIn to generate contacts and business – essentially, the session acted as an introduction to our LinkedIn Business briefing sessions and gave an overview of the key areas of focus such as: …

Article Categories: Business Blogging, Business Networking, LinkedIn, Social Media Events
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Social Media in the UK General Election

Mark White, Social Media Specialist on 7 April, 2010 1 comment so far -

Social Media in the General Election 2010Well, the date of the General Election has finally been announced and now we have a month’s worth of high octane policy pushing and opposition putting down to contend with.

For me, not being a particularly political animal at the best of times, I will probably be most interested to see just how much use of online social media there is going to be, particularly following the footsteps of its heavy usage (and, at least in certain quarters, its success) in the US Presidential election campaigning of 2008.

I think that it’s fairly safe to assume that there will be much …

Article Categories: Social Media News, Social Networking
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Social Media Directors run Social Media Training and Social Media Courses as well as delivering Social Media Workshops. Onsite training is done nationally, but the social media training courses run near London in Surrey, Berkshire and Hampshire focussing on locations such as Reading, Guildford and Bracknell