There you go then – statistics never lie do they? For a time earlier this month, Facebook was the most trafficed site on the planet according to Hitwise, relegating Google to second place for the first time in, oh, I don’t know how long! Clearly Social Media has now beaten Online Search into submission and a new era has dawned!
Not really Armageddon for Search
Well not really, though we are entering an interesting phase, even if it isn’t the cataclismic event that I’m sure the film industry would manage to turn it into if they had the chance. Simple measurement of user hits remain somewhat skewed because of the very different nature of the beasts – Facebook is designed to be …
| Article Categories: | Facebook, Social Media News, Social Media Thoughts |
| Article Tags: | Facebook, Google, Social Media, Social Media for Business, Social Search |
Social media use in the largest European companies
This is just a little something that I found interesting and wanted to share with you. The graphic below is part of a great set of posts over at the Flowtown blog, where they have put together a hugely interesting series of graphics which bring together figuratively some of the statistics that have been published around social media.
In this particular one, whose figures come from Burson-Marsteller’s Global Fortune 100 Social Media Study the part I found particularly interesting, you will see at the top of the graphic. It reports that when it comes to European based companies in the Global Fortune 100, 86% of them use one of the 4 major social media tools identified (out of Twitter, Facebook, YouTube and RSS) – that puts them right at the top of the global league. However, in contrast, when it comes to European companies …
| Article Categories: | Business Blogging, Social Media News, Social Networking |
| Article Tags: | Business Blogging, Social Media in Europe, Social Media Usage |
Using Video as part of your Social Media Toolkit
With YouTube now having overtaken Yahoo when it comes to the quantity of online searches it receives, the arguments against integrating a video element get thinner and thinner. However, in many respects, it really doesn’t matter where it is relative to the others – the fact is that the 60m+ visitors it attracts on a monthly basis speaks volumes on its own. It also begs the question – how are you using video to benefit your blog and your business?
Where videos prove their worth
Video, together with the increasing use of social media such as blogs, social networking and podcasts in marketing, has been winning new fans because of the extra dimension that it can give to our marketing activities. Using video not only helps to differentiate you from your competitors, it also allows you to convey your message in a different way.
The use of video has had a huge rise in popularity over recent years, with steeply rising user numbers. YouTube, with its estimated 64 million visitors every month leads the way, but …
| Article Categories: | Social Media Thoughts, Video & YouTube |
| Article Tags: | Social Media Success, Social Media Tools, Video Marketing, YouTube |
Social Media – are you ready?
As part of my work around blogging and social media, I have been doing a number of talks and presentations recently to both businesses and networking groups entitled “Social Media – coming ready or not!” and I just wanted to apologise for this.
Seriously, I am sorry and I need to tell you that!
It’s not that that they weren’t full of good and relevant information or that they weren’t well received or even that they only scraped that surface of the subject at hand – although the latter is certainly true (but hopefully not the others!).
No, I wanted to apologise because I fear that the title is misleading. I worry that it gives the impression that social media, with blogging sitting at its centre, is something which has still to fully arrive …
| Article Categories: | Business Blogging, Social Media Thoughts |
| Article Tags: | Business Blogging, Marketing Planning, Social Media, Social Media Tools |
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