This year I’m looking to create a new business model with our Social Media Directors website… one that generates revenue for those that join in our missions… that’s right, a website which offers the opportunity to get paid for your efforts!
But I can’t do this alone… I need a little help from my friends… those of you that join in the promotion of said widgets will benefit from, share directly in, the marketing budget put at our disposal… here’s the thinking…
Social Media Directors is looking for great content from social media directors, brand manager, journalists & anyone 18 to 108 who would like to earn a few quid for their scribbles… those who are similarly bored of hearing how the internet is free!
Putting a good article together, one that creates a reaction, requires skills that only a few have, it takes time and requires an agile mind to bend and weave the articles into shape. Why should you give that away for free?
My logic is simple… we share the spoils… those that choose to work on one or more of our projects get to share in the money we are paid by the sponsors.
At this time we get just over 1000 unique visitors to this website each month and it’s essentially been sleeping since Christmas. One of my old websites, Business in Berkshire, in 2008 had 5,000,000 page views… that took some scribbling but then Google was straight forward back then.
I could see this site getting 10,000 uniques in a relatively short space of time and this would allow us to generate more revenue in which those that join in will be entitled to share… that has to be the way forward as the world changes and we all need multiple revenue streams to pay our way.
The concept is simple, or to me it is, if company paid me £1000 to generate eyeballs on their world then I take the whole and split it 50/50 with the community. £500 is mine for landing the deal, as it would be yours if you did.
£500 is up for sharing… 50% for articles on the topic and 50% for generating comments on the articles… through sharing the articles far and wide via social media channels people will engage and show their interest by adding comments on any articles published.
We’ll police proceedings, deleting poor / obviously contrived posts and not allow further contributions from that individual… no second chances, life’s too short.
So if 5 others decide to write an article on the topic then of the £250 for articles, each will attract £50… so the first 5 to step up would get paid £50… if only 3 step up then each would get £80 and we’d spend the £10 on biscuits or similar We wouldn’t dilute the contributors to less than £50 a story, that wouldn’t make sense… we’re looking to motivate contributions and for you to earn some good money!
If each story then attracted 10 comments, that would be 50 comments sharing the £250, equating to £5 each comment.
That would mean each member of the team gets £100 each… as the audience grows, the fees we can charge the sponsors will grow and more will be available for sharing.
In the early days, while we work out the model, I’d be happy for one of the team to bring a sponsor, they take the £500 and put £500 in the pot, I am then simply a contender looking to share in the pot.
If you need to talk through the process for clarity then give me a call.
Jonathan L Davey
jonathanldavey at gmail dot com